With 7+ years of experience in a wide variety of sectors I am qualified to tackle your visual design needs. My expertise ranges from print and digital marketing asset build outs, EGD (signage, way finding), brand identity, and more. I am based in Cincinnati, OH, but am also agile to work in all US timezones remotely. I have experience working at an agency, an architecture firm, a small design studio, being self-employed running my own business, and being the lead Graphic Designer on the marketing team of a construction company.…

annamaffeykipina

With 7+ years of experience in a wide variety of sectors I am qualified to tackle your visual design needs. My expertise ranges from print and digital marketing asset build outs, EGD (signage, way finding), brand identity, and more. I am based in Cincinnati, OH, but am also agile to work in all US timezones remotely. I have experience working at an agency, an architecture firm, a small design studio, being self-employed running my own business, and being the lead Graphic Designer on the marketing team of a construction company.…

Available to hire

With 7+ years of experience in a wide variety of sectors I am qualified to tackle your visual design needs. My expertise ranges from print and digital marketing asset build outs, EGD (signage, way finding), brand identity, and more. I am based in Cincinnati, OH, but am also agile to work in all US timezones remotely.

I have experience working at an agency, an architecture firm, a small design studio, being self-employed running my own business, and being the lead Graphic Designer on the marketing team of a construction company.

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Language

English
Fluent

Work Experience

Owner & Design Director at Anna Maffey Design, LLC
January 1, 2021 - Present
Founded and leads Anna Maffey Design, providing graphic design, branding, and experiential graphics. Built and expanded the Brand Toolkit across six companies to deliver a cohesive, flexible visual system. Implemented updates for digital ads, print, marketing collateral, internal and external graphics, social media, wayfinding, and templates. Designed a Jobsite Signage Portal with 100+ assets and led system rollout. Manages project scope and a team of Graphic Design Co-ops in a fast-paced environment with clear, concise communication.
Graphic Strategist at Huseman Group
July 1, 2025 - October 10, 2025
Joined as Graphic Strategist to drive brand identity, experiential graphics, and integrated marketing deliverables. Led the development and rollout of brand standards and system-wide visual language for multiple clients, coordinating across design, marketing, and operations.
Experiential Graphic Designer at BHDP Architecture
January 1, 2021 - October 10, 2025
Designed and executed interior and exterior signage, wayfinding, and branding in built environments. Produced kiosk graphics and instructions from user research insights; developed bilingual messaging; created column wrap murals and brand storytelling elements; managed production art and construction administration during installation.
Graphic Designer at People’s Liberty
August 1, 2018 - October 10, 2025
Graphic Designer for a non-profit arts organization, delivering brand assets, marketing materials, and digital content to support programming and community initiatives.
Owner & Design Director at Anna Maffey Design, LLC
January 1, 2021 - Present
Founded and led a boutique design practice focused on brand identity, print and digital design, and experiential graphics. Built and expanded a scalable Brand Toolkit for six client companies, delivering digital ads, marketing materials, social graphics, wayfinding, and templates. Designed and rolled out a Jobsite Signage Portal with 100+ assets and managed design co-ops in a fast-paced environment. Led Tide Laundromat branding and retrofit for two Chicago locations, including exterior signage, window graphics, bilingual messaging, kiosk graphics, and wayfinding to support brand storytelling and space navigation.
Graphic Strategist at Huseman Group
July 1, 2025 - October 10, 2025
Joined the Marketing & Communications team to implement and elevate a brand identity update. Transformed and expanded the Brand Toolkit across six companies; produced digital ads, print and digital marketing materials, internal/external graphics, social visuals, wayfinding, and templates. Designed a comprehensive Jobsite Signage Portal with 100+ assets and managed workload and Graphic Design Co-ops in a high-expectation, fast-paced environment with clear communication.
Experiential Graphic Designer at BHDP Architecture
January 1, 2021 - October 10, 2025
Designed experiential graphic design (EGD), signage, and wayfinding for interior and exterior spaces; created exterior signage and window graphics; developed kiosk graphics and instructions from user experience research; established bilingual messaging; crafted column wraps, murals, and feature walls to support brand storytelling and wayfinding; contributed to history walls and branded spaces.
Graphic Designer at People's Liberty
August 1, 2018 - October 10, 2025
Created marketing materials and branding for a nonprofit arts organization; designed print and digital collateral to support programs and initiatives.

Education

Bachelor of Science at University of Cincinnati, College of DAAP
August 1, 2012 - May 1, 2017
Major: Graphic Communication Design

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Education, Other
    uniE621 Tide Laundromat EGD
    Project Team: Procter & Gamble Project Brief: Design, develop, and retrofit an EGD system for Tide Laundromat Stores. Take existing design elements from Store 1 designed with minimal unique design development to create a branded Tide laundry experience. Stores 2 & 3 designed by Anna Maffey Design Services: Exterior window graphics, interior EGD, signage and wayfinding, mural design, bi-lingual signage and messaging, from concept to execution https://www.twine.net/signin…
    uniE621 Krohn's Butterfly Show: Butterflies of the Nile
    Design a full suite of marketing materials for Krohn’s Conservatory 2022 Butterfly Show: Butterflies of the Nile. Assets include, but not limited to: – Event poster – Social media posts: IG post, IG story, Twitter image, Facebook event header – Big belly trash can wrap – Admission price poster – Event ticket – Street banner in Eden Park https://www.twine.net/signin…
    uniE621 Cincinnati Parks Kiosk Signage
    10 parks in the vast Cincinnati Parks system have outdated information in kiosks located at the entrances of each park. Instead of continually trying to keep these all updated, Cincinnati Parks department reached out and asked me to create a series of posters to be inserted into these kiosks to live on a long-term basis. To give a pop of color and excitement I started exploring typography messaging to welcome visitors and inspire them upon their adventures in each park. I took inspiration from the vibe and culture of each unique location: “Sparks Fly at Ault Park” calls back to the spectacular fireworks show Ault Park has hosted every 4th of July since 1967. To stay consistent with Cincinnati Park’s brand identity I designed a “Welcome to…” lockup that is flexible for each of the varying sized signs. The transformation is immediate and elevates visitors experiences within the exceptional Cincinnati Parks. https://www.twine.net/signin…
    uniE621 Food & Beverage Packaging
    Took existing packaging and streamlined the brand identity to enhance the brand mission and visual impact New product packaging – Queso with multiple heat levels – Chocolate Chip Cookies Seasonal flavor product design – Cranberry –Tart Cherry Branded website Branded booth design https://www.twine.net/signin…
    uniE621 Annual Report: Collective Learning
    Client: ArtWorks – 2022 Annual Report – Layout design – Typography – Photo editing – Collaboration with illustrator: L. D. Nehls…
    uniE621 Cincinnati Financial Freedom Blueprint
    Project Team City of Cincinnati: Office of Performance and Data Analytics (OPDA) Project Brief The Cincinnati Financial Freedom Blueprint is the culmination of a yearlong collaboration with the Mayor’s Office and City Administration to develop a strategy to address the racial wealth gap in Cincinnati. The goal of this blueprint is to ensure every resident in Cincinnati has the opportunity to achieve financial freedom through asset ownership. Working closely with the OPDA I designed the 37 page document breaking down all research, findings, goals, and plans for the Cincinnati Financial Freedom plan. With multiple stakeholders in mind, this document is readable for City leadership to gather insights and implement changes for the future and for citizens of Cincinnati to read and learn as well. Publications – City of Cincinnati’s website – 91.7 WVXU: Cincinnati Officials Release 'Blueprint' for Ending the City's Racial Wealth Gap – The Cincinnati Herald: Mayor Aftab, City Leaders, and Partners Release Cincinnati’s Financial Freedom Blueprint…