*annabarnaby.com* I’m Anna Barnaby, a Senior Brand Designer and Art Director with over 15 years of international experience crafting premium, human-centered brand identities across beauty, wellness, fashion, and lifestyle sectors. Based in Lisbon, I bring a global perspective shaped by my time in Sydney, Los Angeles, London, Amsterdam, and the USA. My work blends strategic thinking and refined visual storytelling—from digital design and art direction to brand identity, packaging, and 360° campaigns. I’ve led creative direction and design for forward-thinking brands including Beautycounter, Bondi Born, Flossy, and Altrient, building cohesive, aspirational identities that connect with modern audiences through authenticity and design excellence. What sets me apart is my ability to balance intuition with precision—merging deep research and conceptual insight with craftsmanship, elegance, and purpose. I’m passionate about helping brands in the beauty and wellness space express their values through thoughtful design systems that inspire trust, connection, and longevity.

Anna Barnaby

*annabarnaby.com* I’m Anna Barnaby, a Senior Brand Designer and Art Director with over 15 years of international experience crafting premium, human-centered brand identities across beauty, wellness, fashion, and lifestyle sectors. Based in Lisbon, I bring a global perspective shaped by my time in Sydney, Los Angeles, London, Amsterdam, and the USA. My work blends strategic thinking and refined visual storytelling—from digital design and art direction to brand identity, packaging, and 360° campaigns. I’ve led creative direction and design for forward-thinking brands including Beautycounter, Bondi Born, Flossy, and Altrient, building cohesive, aspirational identities that connect with modern audiences through authenticity and design excellence. What sets me apart is my ability to balance intuition with precision—merging deep research and conceptual insight with craftsmanship, elegance, and purpose. I’m passionate about helping brands in the beauty and wellness space express their values through thoughtful design systems that inspire trust, connection, and longevity.

Available to hire

annabarnaby.com

I’m Anna Barnaby, a Senior Brand Designer and Art Director with over 15 years of international experience crafting premium, human-centered brand identities across beauty, wellness, fashion, and lifestyle sectors. Based in Lisbon, I bring a global perspective shaped by my time in Sydney, Los Angeles, London, Amsterdam, and the USA.

My work blends strategic thinking and refined visual storytelling—from digital design and art direction to brand identity, packaging, and 360° campaigns. I’ve led creative direction and design for forward-thinking brands including Beautycounter, Bondi Born, Flossy, and Altrient, building cohesive, aspirational identities that connect with modern audiences through authenticity and design excellence.

What sets me apart is my ability to balance intuition with precision—merging deep research and conceptual insight with craftsmanship, elegance, and purpose. I’m passionate about helping brands in the beauty and wellness space express their values through thoughtful design systems that inspire trust, connection, and longevity.

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Language

English
Fluent
Italian
Intermediate

Work Experience

SENIOR ART DIRECTOR | SENIOR GRAPHIC DESIGNER at Goldman Sachs Value Accelerator
November 1, 2023 - Present
Led digital design and creative direction for the Value Accelerator program, developing visually engaging brand systems and digital experiences that supported innovation initiatives for environmental brands in the USA.
SENIOR ART DIRECTOR | SENIOR DIGITAL DESIGNER at Saatchi & Saatchi
February 15, 2021 - February 15, 2023
Directed creative and digital design for global clients, leading 360° campaigns, UX/UI initiatives, and co-design workshops to deliver user-centered solutions aligned with strategic brand goals.
SENIOR ART DIRECTOR | SENIOR GRAPHIC DESIGNER at Flossy
November 1, 2022 - December 11, 2024
Redefined Flossy’s brand identity and user experience, developing a refreshed visual system and communication strategy that built trust and accessibility in the U.S. dental care market.
SENIOR GRAPHIC DESIGNER | ART DIRECTOR at Beautycounter (now Counter)
August 15, 2018 - October 15, 2024
Oversaw digital design and art direction for campaigns and new product launches, including the brand’s first men’s line and annual holiday campaigns, elevating Beautycounter’s clean beauty message through cohesive 360° creative.
Senior Graphic Designer at Thrive Market
July 1, 2020 - November 19, 2021
Directed creative design for digital and social channels, refining the brand’s visual language and campaign storytelling to reflect its premium, sustainable wellness positioning.
SENIOR GRAPHIC DESIGNER | ART DIRECTOR at Greenswapp
July 1, 2020 - January 7, 2022
Designed and directed the UX/UI and branding for Greenswapp’s sustainability data platform, transforming complex carbon data into clear, engaging visuals for B2B clients across food and hospitality sectors.

Education

Bachelor of Design in Visual Communication at University of Technology, Sydney
February 3, 2008 - December 2, 2011
First Class Honours
Web Master Package | Web Design at City Desktop Training, Sydney, Australia
August 1, 2013 - October 31, 2013

Qualifications

Creating Epic Experiences for Brands: An Advanced Guide (Awwwards Academy)
October 1, 2023 - October 23, 2025

Industry Experience

Healthcare, Other, Consumer Goods, Education, Software & Internet

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