I’m Annabel Jenkins, a Creative Brand Strategy Leader with nearly two decades of international experience shaping category-defining campaigns, roadmaps and products. I’ve collaborated with top-tier agencies such as M&C Saatchi and Leo Burnett, and helped scale a European fintech startup backed by the European Central Bank and the European Commission. With a design and visual communication background, I’m a hands-on creator who thrives on close collaboration with creative teams, PR and influencers.
I lead with a collaborative approach, comfortable both authoring and delivering strategy or creative pitches, and motivating teams or presenting to C-Suite executives and investors. After living abroad for 13 years, I returned to New Zealand in late 2023 with my two children, and I now work remotely from the seaside village of Akaroa, continuing to build brands across borders.
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