I like to describe myself as a digital marketer with no niche. I am a digital marketing specialist with over two years of experience in SaaS and IT. Building my skills over the past few years has given me the confidence to help businesses reach their audience and stand out in the online market every day. I have never met a hurdle I did not jump over, and that's the mindset I always carry with me! I specialize in creating and executing marketing strategies that grow user bases and improve engagement. From SEO and PPC to email marketing and content campaigns, I enjoy using data-driven techniques and collaboration with teams to deliver results that truly make a difference.

Olufayo Anna

I like to describe myself as a digital marketer with no niche. I am a digital marketing specialist with over two years of experience in SaaS and IT. Building my skills over the past few years has given me the confidence to help businesses reach their audience and stand out in the online market every day. I have never met a hurdle I did not jump over, and that's the mindset I always carry with me! I specialize in creating and executing marketing strategies that grow user bases and improve engagement. From SEO and PPC to email marketing and content campaigns, I enjoy using data-driven techniques and collaboration with teams to deliver results that truly make a difference.

Available to hire

I like to describe myself as a digital marketer with no niche. I am a digital marketing specialist with over two years of experience in SaaS and IT. Building my skills over the past few years has given me the confidence to help businesses reach their audience and stand out in the online market every day. I have never met a hurdle I did not jump over, and that’s the mindset I always carry with me!

I specialize in creating and executing marketing strategies that grow user bases and improve engagement. From SEO and PPC to email marketing and content campaigns, I enjoy using data-driven techniques and collaboration with teams to deliver results that truly make a difference.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Digital Marketing Specialist at Beezlinq (SaaS Productivity Platform)
February 1, 2023 - Present
Grew user base from 0 to 3,600+ in 5 months through organic and paid marketing strategies. Planned and executed multi-channel content campaigns (social, email, blog, PPC) resulting in over 120% increase in daily active users. Created high-converting landing page copy that improved product signups by 35%. Utilized tools like Google Analytics, Search Console, and Ahrefs to track performance and refine strategy. Collaborated with design team to write ad copy and social content aligned with brand voice and goals. Optimized app discoverability with SEO and keyword research, driving valuable organic traffic. Designed SEO, PPC, and content marketing strategies, and managed Google Ads and Microsoft Ads to increase click-through and conversion rates through data-backed adjustments. Created and launched email marketing campaigns that achieved high open and action rates. Used analytics to fine-tune marketing performance and maximize ROI.
Search Engine Evaluator at Telus International AI Inc.
January 31, 2023 - July 28, 2025
Helped improve search engines by evaluating search results for accuracy and relevance, sharpening analytical skills. Conducted deep-dive keyword analyses to enhance search rankings.
SEO Specialist (Volunteer) at Cystar (Women’s Health Program)
July 31, 2024 - July 28, 2025
Conducted in-depth keyword research and on-page SEO optimization, resulting in a 40% increase in blog impressions within 8 weeks. Developed SEO content plans aligned with the emotional tone and search intent of users navigating PCOS support. Collaborated with content and design teams to improve readability and increase time-on-page metrics. Supported growth in sign-ups through optimized blog posts and shareable health content.

Education

Bachelor of Laws at Afe Babalola University
January 1, 2018 - December 31, 2022

Qualifications

Advocacy Volunteer Certificate – Tech4Dev
January 1, 2024 - December 31, 2024
Associate (ACArb), Nigerian Institute of Chartered Arbitrators (NICArb)
January 1, 2024 - December 31, 2024
Fundamentals of Digital Marketing, Google
January 11, 2030 - July 28, 2025

Industry Experience

Software & Internet, Healthcare, Non-Profit Organization, Professional Services, Telecommunications