I'm Anna Francisca Grossi, a packaging designer based in Berlin with over 8 years of experience creating innovative, market-leading packaging for cosmetics, beverages, and consumer goods. I blend trend-driven aesthetics with practical functionality to deliver memorable consumer experiences, while aligning visual design with brand strategy, regulatory requirements, and sustainability goals. I thrive in cross-functional teams, leading end-to-end packaging development from concept through mass production. I enjoy collaborating with product, marketing, and licensing partners to deliver cohesive seasonal launches and licensed collaborations that stay true to brand integrity and legal standards.…

Anna Francisca Grossi

I'm Anna Francisca Grossi, a packaging designer based in Berlin with over 8 years of experience creating innovative, market-leading packaging for cosmetics, beverages, and consumer goods. I blend trend-driven aesthetics with practical functionality to deliver memorable consumer experiences, while aligning visual design with brand strategy, regulatory requirements, and sustainability goals. I thrive in cross-functional teams, leading end-to-end packaging development from concept through mass production. I enjoy collaborating with product, marketing, and licensing partners to deliver cohesive seasonal launches and licensed collaborations that stay true to brand integrity and legal standards.…

Available to hire

I’m Anna Francisca Grossi, a packaging designer based in Berlin with over 8 years of experience creating innovative, market-leading packaging for cosmetics, beverages, and consumer goods. I blend trend-driven aesthetics with practical functionality to deliver memorable consumer experiences, while aligning visual design with brand strategy, regulatory requirements, and sustainability goals.

I thrive in cross-functional teams, leading end-to-end packaging development from concept through mass production. I enjoy collaborating with product, marketing, and licensing partners to deliver cohesive seasonal launches and licensed collaborations that stay true to brand integrity and legal standards.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent

Work Experience

Packaging Designer at Lethal Cosmetics
January 1, 2025 - June 14, 2024
Led end-to-end packaging design for makeup collections. Oversaw sustainability, brand consistency, and production. Drove innovation through trend analysis and competitor benchmarking. Partnered with product & marketing for seasonal launches. Managed compliance with EU cosmetic packaging laws. Worked on licensed collaborations with major entertainment companies, ensuring visual consistency and legal alignment across packaging assets.
Lead Brand Designer at Merqueo
February 1, 2022 - June 30, 2023
Head of graphic design for Brazilian operations. Created brand visuals, banners, social media, and campaigns. Managed commercial and marketing visual projects. Led visual strategy, design team coordination, and performance analysis.
Packaging Designer at Britvic
January 1, 2020 - February 1, 2022
Led packaging and labeling projects for brands like Maguary, Britvic Mixers, Natural Tea. Specialized in Flexo and Rotogravure printing. Developed POS materials and wellness-focused products. Ensured regulatory compliance with ANVISA and FDA.
Junior Packaging Designer at SIG Combibloc Brazil
June 1, 2017 - January 1, 2020
Designed packaging and visual assets in B2B context. Created mockups, presentations, and marketing materials. Participated in environmental and social equity initiatives. Gained expertise in recyclable packaging and sustainable design. Specialized in the dairy industry, creating packaging aligned with product shelf-life and logistics. Worked closely with the Business Development team, ensuring visual solutions supported commercial strategy and innovation.
Packaging Designer & Visual Consultant at Freelance Work
January 1, 2020 - June 14, 2024
Designed for Adidas (World Cup & Sports Bra campaigns). Created e-commerce visuals for Unilever and packaging for Complen. Delivered branded content for TianBa, Doremus, and others. Worked on packaging for Nestlé, Líder, Languiru, and Britvic.
Packaging Designer at Lethal Cosmetics
January 1, 2025 - Present
Led end-to-end packaging design for makeup collections. Oversaw sustainability, brand consistency, and production. Drove innovation through trend analysis and competitor benchmarking. Partnered with product & marketing for seasonal launches. Managed compliance with EU cosmetic packaging laws. Worked on licensed collaborations with major entertainment companies, ensuring visual consistency and legal alignment across packaging assets.
Lead Brand Designer at Merqueo
June 30, 2023 - July 9, 2025
Head of graphic design for Brazilian operations. Created brand visuals, banners, social media, and campaigns. Managed commercial and marketing visual projects. Led visual strategy, design team coordination, and performance analysis.
Packaging Designer at Britvic
February 1, 2022 - July 9, 2025
Led packaging and labeling projects for brands like Maguary, Britvic Mixers, Natural Tea. Specialized in Flexo and Rotogravure printing. Developed POS materials and wellness-focused products. Ensured regulatory compliance with ANVISA and FDA.
Junior Packaging Designer at SIG Combibloc Brazil
January 1, 2020 - July 9, 2025
Designed packaging and visual assets in B2B context. Created mockups, presentations, and marketing materials. Participated in environmental and social equity initiatives. Gained expertise in recyclable packaging and sustainable design. Specialized in the dairy industry, creating packaging aligned with product shelf-life and logistics. Worked closely with Business Development to support commercial strategy and innovation.
Packaging Designer & Visual Consultant at Freelance Work
January 1, 2020 - Present
Designed for Adidas (World Cup & Sports Bra campaigns). Created e-commerce visuals for Unilever and packaging for Complen. Delivered branded content for TianBa, Doremus, and others. Worked on packaging for Nestlé, Líder, Languiru, and Britvic.
Packaging Designer at Lethal Cosmetics
January 1, 2025 - Present
Led end-to-end packaging design for makeup collections; oversaw sustainability, brand consistency, and production. Drove innovation through trend analysis and competitor benchmarking. Partnered with product & marketing for seasonal launches. Managed compliance with EU cosmetic packaging laws. Worked on licensed collaborations with major entertainment companies, ensuring visual consistency and legal alignment across packaging assets.
Lead Brand Designer at Merqueo
June 1, 2023 - September 10, 2025
Head of graphic design for Brazilian operations. Created brand visuals, banners, social media, and campaigns. Managed commercial and marketing visual projects. Led visual strategy, design team coordination, and performance analysis.
Packaging Designer at Britvic
February 1, 2022 - September 10, 2025
Led packaging and labeling projects for brands like Maguary, Britvic Mixers, Natural Tea. Specialized in Flexo and Rotogravure printing. Developed POS materials and wellness-focused products. Ensured regulatory compliance (ANVISA, FDA).
Junior Packaging Designer at SIG Combibloc Brazil
January 1, 2020 - September 10, 2025
Designed packaging and visual assets in B2B context. Created mockups, presentations, and marketing materials. Participated in environmental and social equity initiatives. Gained expertise in recyclable packaging and sustainable design. Specialized in the dairy industry, creating packaging aligned with product shelf-life and logistics. Worked closely with the Business Development team, ensuring visual solutions supported commercial strategy and innovation.
Freelance Packaging Designer & Visual Consultant at Global
January 1, 2020 - Present
Designed for Adidas (World Cup & Sports Bra campaigns). Created e-commerce visuals for Unilever and packaging for Complen. Delivered branded content for TianBa, Doremus, and others. Worked on packaging for Nestlé, Líder, Languiru, and Britvic.
Packaging Designer at Lethal Cosmetics
January 1, 2025 - Present
Led end-to-end packaging design for makeup collections, oversaw sustainability and production, and ensured brand consistency. Drove innovation through trend analysis and competitor benchmarking; partnered with product & marketing for seasonal launches; managed EU cosmetic packaging regulatory compliance; collaborated on licensed collaborations with major entertainment brands to ensure visual consistency and legal alignment across packaging assets.
Lead Brand Designer at Merqueo
June 1, 2023 - September 10, 2025
Head of graphic design for Brazilian operations. Created brand visuals, banners, social media and campaigns; managed commercial and marketing visual projects; led visual strategy, design team coordination, and performance analysis.
Packaging Designer at Britvic
February 1, 2022 - September 10, 2025
Led packaging and labeling projects for brands like Maguary, Britvic Mixers and Natural Tea. Specialized in Flexo and Rotogravure printing. Developed POS materials and wellness-focused products. Ensured regulatory compliance (ANVISA, FDA).
Junior Packaging Designer at SIG Combibloc Brazil
January 1, 2020 - September 10, 2025
Designed packaging and visual assets in a B2B context. Created mockups, presentations and marketing materials. Participated in environmental and social equity initiatives; gained expertise in recyclable packaging and sustainable design; specialized in the dairy industry, aligning packaging with shelf-life and logistics; collaborated with Business Development to support commercial strategy and innovation.
Freelance Packaging Designer & Visual Consultant at Global
January 1, 2020 - Present
Designed for Adidas (World Cup & Sports Bra campaigns); created e-commerce visuals for Unilever and packaging for Complen; delivered branded content for TianBa, Doremus and others; worked on packaging for Nestlé, Líder, Languiru and Britvic.
Packaging Designer & Visual Consultant at Freelance
January 1, 2020 - Present
Global packaging design and visual consulting for Adidas, Unilever, Nestlé, Britvic, and other brands. Delivered e-commerce visuals, packaging assets, and branded content for agencies and clients including TianBa and Doremus.

Education

Bachelor’s Degree at Centro Universitário Belas Artes De São Paulo
January 1, 2016 - December 31, 2018
Bachelor's Degree at Centro Universitário Belas Artes De São Paulo
January 1, 2016 - December 31, 2018
Bachelor’s Degree in Graphic Design at Centro Universitário Belas Artes De São Paulo
January 1, 2016 - December 1, 2018
Bachelor's Degree in Graphic Design at Centro Universitário Belas Artes De São Paulo
January 1, 2016 - December 1, 2018
Bachelor's Degree in Graphic Design at Centro Universitário Belas Artes De São Paulo
January 1, 2016 - December 31, 2018

Qualifications

INDESIGN 2021 MASTERCLASS
June 1, 2018 - June 30, 2018
Artificial Intelligence with Photoshop
May 1, 2023 - May 31, 2023
Character Art School: Complete Coloring and Painting Course
June 1, 2018 - June 30, 2018
Anatomy for Figure Drawing: Mastering the Human Figure
November 1, 2018 - November 30, 2018
INDESIGN 2021 MASTERCLASS
June 1, 2018 - June 30, 2018
Artificial Intelligence with Photoshop
May 1, 2023 - May 31, 2023
Character Art School: Complete Coloring and Painting Course
June 1, 2018 - June 30, 2018
Anatomy for Figure Drawing: Mastering the Human Figure
November 1, 2018 - November 30, 2018
INDESIGN 2021 MASTERCLASS
June 1, 2018 - September 10, 2025
Artificial Intelligence with Photoshop
May 1, 2023 - September 10, 2025
Character Art School: Complete Coloring and Painting Course
June 1, 2018 - September 10, 2025
Anatomy for Figure Drawing: Mastering the Human Figure
November 1, 2018 - September 10, 2025
INDESIGN 2021 MASTERCLASS
June 1, 2018 - June 1, 2018
Artificial Intelligence with Photoshop
May 1, 2023 - May 1, 2023
Character Art School: Complete Coloring and Painting Course
June 1, 2018 - June 1, 2018
Anatomy for Figure Drawing: Mastering the Human Figure
November 1, 2018 - November 1, 2018
INDESIGN 2021 MASTERCLASS
June 1, 2018 - June 1, 2018
Artificial Intelligence with Photoshop
May 1, 2023 - May 1, 2023
Character Art School: Complete Coloring and Painting Course
June 1, 2018 - June 1, 2018
Anatomy for Figure Drawing: Mastering the Human Figure
November 1, 2018 - November 1, 2018

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Other, Professional Services

Skills

Experience Level