Experienced and creative Digital Marketing & Brand Communications Specialist with more than a decade of experience in lifestyle, wellness, travel and fashion. With over 15 years of international experience across Europe and Asia, I help brands articulate their essence and translate it into cohesive global campaigns. I bring multilingual and multicultural expertise and a refined balance of strategic thinking, affectionate storytelling, creative execution, and cross-cultural communication to elevate brand presence and desirability in the online world. Core competencies: Storytelling, Campaigning, Content Creation, Creative Direction, Content & Brand Strategy, Copywriting, Digital Brand Management, Social Media Management.…

Anna Fries

Experienced and creative Digital Marketing & Brand Communications Specialist with more than a decade of experience in lifestyle, wellness, travel and fashion. With over 15 years of international experience across Europe and Asia, I help brands articulate their essence and translate it into cohesive global campaigns. I bring multilingual and multicultural expertise and a refined balance of strategic thinking, affectionate storytelling, creative execution, and cross-cultural communication to elevate brand presence and desirability in the online world. Core competencies: Storytelling, Campaigning, Content Creation, Creative Direction, Content & Brand Strategy, Copywriting, Digital Brand Management, Social Media Management.…

Available to hire

Experienced and creative Digital Marketing & Brand Communications Specialist with more than a decade of experience in lifestyle, wellness, travel and fashion.

With over 15 years of international experience across Europe and Asia, I help brands articulate their essence and translate it into cohesive global campaigns. I bring multilingual and multicultural expertise and a refined balance of strategic thinking, affectionate storytelling, creative execution, and cross-cultural communication to elevate brand presence and desirability in the online world.

Core competencies: Storytelling, Campaigning, Content Creation, Creative Direction, Content & Brand Strategy, Copywriting, Digital Brand Management, Social Media Management.

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Language

German
Fluent
English
Fluent
French
Intermediate
Italian
Intermediate
Indonesian
Beginner
Tagalog
Beginner

Work Experience

Brand Strategist & Copywriter at Self-employed – Anna Fries
January 1, 2013 - Present
Guided ethical fashion and lifestyle brands across Europe and Asia with clear brand positioning and unique tone of voice. Created brand narratives and voice guidelines to ensure coherent global messaging. Directed creative campaigns and seasonal content production, aligning storytelling with business strategy across digital, print and PR channels. Specialized in writing as a brand asset to balance authenticity, aspiration and commercial impact.
Head of Social Media & Digital PR at Beate Uhse AG
January 1, 2015 - December 31, 2017
Led digital brand transformation, repositioning the company into a modern, empowered, female lifestyle brand. Oversaw international PR, content, and digital marketing activities, ensuring consistent messaging and tone. Managed cross-market campaigns and strategic media placements.
Event Assistant at Daimler AG | Mercedes-Benz Fashion Days Zurich
January 1, 2010 - December 31, 2010
Supported licensing, sponsorship, and partnerships with leading Swiss fashion and media partners. Contributed to strategic communications and business development activities.

Education

Bachelor of Arts in Media & Communications at Université de Fribourg
January 1, 2006 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality
    paper Social Copywriter, Content Strategist & Creative Direction | Tornaghi

    For Tornaghi, an Italian luxury jeweller, I led copywriting and content strategy across digital platforms, shaping refined brand narratives aligned with heritage and craftsmanship.
    In addition, I contributed creative direction for the brand’s annual campaign shoots, guiding visual storytelling to ensure consistency between imagery, message, and brand identity.

    paper Social Media Management & Brand Storytelling | Embodied Flow

    I stewarded Embodied Flow’s Instagram presence, shaping a consistent visual language and narrative voice aligned with the methodology. Through thoughtful storytelling and community-centered content, I translated embodied philosophy into engaging, accessible posts, cultivating resonance, continuity, and connection within a global Embodied Flow community.

    paper Copywriter & Content Strategist | Ananda Soul

    During my five years at Ananda Soul, I developed the brand’s voice and narrative language, weaving mythology, symbolism, and emotional resonance into a cohesive storytelling ecosystem. I co-created jewelry collections together with the designer by articulating their meaning and intention, and wrote across blog, website, social media, and newsletters translating conscious luxury into words that connect, inspire, and endure.