I a freelance content creator and editor based in Dubai.

I a freelance content creator and editor based in Dubai.

Available to hire

I a freelance content creator and editor based in Dubai.

Language

English
Advanced

Work Experience

Recipe Developer & Photographer at Mad Fit App
June 1, 2023 - January 1, 2025
Developed recipes for the Mad Fit app and social media with a focus on balanced, healthy nutrition; produced food photography and film reels for platforms; edited all content; performed recipe analysis and created themed recipes (fiber, protein, meal-pre focused). Created weekly meal plans for staff wellbeing separate from the app. Built content that engaged a large following (11M+).
Recipe Developer & Photographer at Holland & Barrett
September 1, 2024 - November 1, 2025
Developing balanced & healthy recipes for the HB app from start to finish; food photography, filming reels for platforms, and editing all content. Led recipe analysis and themed recipes; implemented staff wellbeing content including weekly meal plans for retail, warehouse & corporate staff. Created recipe tutorials, photos, and analytics for platform growth.
Content Creator / UGC Producer at Anna the Nutritionist (Self-employed brand)
January 1, 2020 - Present
Created UGC content for UK food brands (e.g., DASH, Allplants, Freesoul). Collaborated with Counterweight (American company) to create and film recipes with their supplement range. Managed social media content for Harley Street Nutritionist clientele.
Online Personal Trainer at James Middleton's Fitness App
January 1, 2023 - December 31, 2023
Online PT content creation and program support for a fitness app; contributed to app content and user engagement.
Head Baker at Gail's Bakery
January 1, 2022 - January 1, 2023
Managed kitchen operations, lead bakery team, and contributed to product development and customer-facing content.
Tour Guide & Sales Team Member at West Trek
January 1, 2019 - December 31, 2019
Led tours and supported sales activities; engagement with guests and clients, local knowledge sharing, and upsell opportunities.

Education

Nutrition & Content Experience at St Mary's University, Twickenham, London
January 1, 2020 - June 19, 2026

Qualifications

Certified Personal Trainer L2&3 (NASM CPT)
January 11, 2030 - June 19, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail