Recipe Developer & Photographer at Mad Fit App

Developed recipes for the Mad Fit app and social media with a focus on balanced, healthy nutrition; produced food photography and film reels for platforms; edited all content; performed recipe analysis and created themed recipes (fiber, protein, meal-pre focused). Created weekly meal plans for staff wellbeing separate from the app. Built content that engaged a large following (11M+).

Recipe Developer & Photographer at Holland & Barrett

Developing balanced & healthy recipes for the HB app from start to finish; food photography, filming reels for platforms, and editing all content. Led recipe analysis and themed recipes; implemented staff wellbeing content including weekly meal plans for retail, warehouse & corporate staff. Created recipe tutorials, photos, and analytics for platform growth.

Content Creator / UGC Producer at Anna the Nutritionist (Self-employed brand)

Created UGC content for UK food brands (e.g., DASH, Allplants, Freesoul). Collaborated with Counterweight (American company) to create and film recipes with their supplement range. Managed social media content for Harley Street Nutritionist clientele.

Online Personal Trainer at James Middleton's Fitness App

Online PT content creation and program support for a fitness app; contributed to app content and user engagement.

Head Baker at Gail's Bakery

Managed kitchen operations, lead bakery team, and contributed to product development and customer-facing content.