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I'm a driven and passionate brand professional with 10 years of experience building and growing premium brands across international FMCG environments. I combine strategic brand planning, portfolio innovation, and 360-degree activation with hands-on go-to-market execution, collaborating with global and local teams to deliver measurable growth. I thrive in cross-functional settings and excel at turning consumer insights into compelling brand experiences, leading multi-market launches, managing P&L, and translating market trends into opportunities for premium brands.…I'm a driven and passionate brand professional with 10 years of experience building and growing premium brands across international FMCG environments. I combine strategic brand planning, portfolio innovation, and 360-degree activation with hands-on go-to-market execution, collaborating with global and local teams to deliver measurable growth. I thrive in cross-functional settings and excel at turning consumer insights into compelling brand experiences, leading multi-market launches, managing P&L, and translating market trends into opportunities for premium brands.

Anna Llobregat Valdivieso

Brand Strategist, Marketing Strategist, Product Marketer, +5

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I'm a driven and passionate brand professional with 10 years of experience building and growing premium brands across international FMCG environments. I combine strategic brand planning, portfolio innovation, and 360-degree activation with hands-on go-to-market execution, collaborating with global and local teams to deliver measurable growth. I thrive in cross-functional settings and excel at turning consumer insights into compelling brand experiences, leading multi-market launches, managing P&L, and translating market trends into opportunities for premium brands.…I'm a driven and passionate brand professional with 10 years of experience building and growing premium brands across international FMCG environments. I combine strategic brand planning, portfolio innovation, and 360-degree activation with hands-on go-to-market execution, collaborating with global and local teams to deliver measurable growth. I thrive in cross-functional settings and excel at turning consumer insights into compelling brand experiences, leading multi-market launches, managing P&L, and translating market trends into opportunities for premium brands.

Available to hire

I’m a driven and passionate brand professional with 10 years of experience building and growing premium brands across international FMCG environments. I combine strategic brand planning, portfolio innovation, and 360-degree activation with hands-on go-to-market execution, collaborating with global and local teams to deliver measurable growth.

I thrive in cross-functional settings and excel at turning consumer insights into compelling brand experiences, leading multi-market launches, managing P&L, and translating market trends into opportunities for premium brands.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

Catalan; Valencian

Fluent

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Italian

Intermediate

Work Experience

International Brand Manager at Philip Morris International

November 1, 2022 - January 1, 2026

Led international brand strategy for the portfolio in Switzerland, defining activation programs (ATL/BTL/digital) and monitoring consumer insights and market trends. Managed P&L and collaborated with global and local teams to drive growth and cohesive brand execution.

Senior Brand Manager at Pastas Gallo

April 1, 2021 - October 1, 2022

Drove brand growth strategy and business performance; managed an innovation pipeline with +20 SKUs launched in EMEA (Ta-tung). Defined brand strategic plans and go-to-market execution across Spain, France, Italy and Portugal; developed the brand identity and equity plan; led cross-functional collaboration with operations, trade marketing, packaging and sales.

Brand Manager at Pastas Gallo

October 1, 2018 - April 1, 2021

Defined the brand identity and equity plan; led cross-functional collaboration across operations, trade marketing, packaging and sales; supported 360 campaigns and continuous brand development.

Marketing Assistant – Danacol at Danone

April 1, 2017 - December 1, 2017

Portfolio management including launches and packaging revamps; brand performance monitoring and consumer analysis; led multiple mass media campaigns (ATL/BTL) with media and creative agencies.

Marketing Assistant – Infant Nutrition at Nestlé

August 1, 2016 - December 1, 2016

Supported portfolio management; conducted monthly performance reviews to manage risks and opportunities; supported digital seasonal campaigns and cross-functional marketing projects; led local marketing strategy for Eucerin within the dermocosmetics category to drive sustainable growth and omnichannel activation.

Brand Manager Spain & Portugal at Beiersdorf

October 1, 2022 - November 1, 2022

Brand management for Spain & Portugal with focus on local activation strategies and market development; brief tenure contributing to regional brand initiatives.

Senior Portfolio Manager at Pastas Gallo & Ta-Tung

April 1, 2021 - October 1, 2022

Drove brand growth and portfolio strategy; managed innovation pipeline with 20+ SKUs launched in EMEA; defined brand strategic plans and GTM; developed brand identity and equity plan; led cross-functional teams with operations, trade marketing, packaging, and sales.

Marketing Assistant at DANONE (Danacol)

April 1, 2017 - December 1, 2017

Portfolio management including two launches and ten packaging revamps; brand performance monitoring; led brand mass media campaigns with agencies; collaborated across marketing and trade.

Marketing Assistant at NESTLE

August 1, 2016 - December 1, 2016

Support portfolio management and monthly performance reviews; supported digital seasonal campaigns; contributed to cross-functional marketing and trade projects; led local marketing strategy for Eucerin within the dermocosmetics category to drive sustainable growth; orchestrated cross-functional collaboration (medical, sales, trade, digital) and omnichannel campaigns.