I am currently studying Media Management with a focus on the Psychology of Advertising, where I have developed a strong interest in social media trends, digital communication, and consumer behavior. My studies have given me a solid understanding of how content can be designed to effectively reach and engage target audiences. Over the past four years, I have gained practical experience as a working student and intern at companies such as SAP, Porsche, and SmileAI, supporting teams in communication, organization, and social media management. At SmileAI in particular, I was directly involved in content creation, performance analysis, and managing social media channels. I combine analytical thinking with creative content skills and have experience managing multiple projects in a structured and reliable way.

Anna Speck

I am currently studying Media Management with a focus on the Psychology of Advertising, where I have developed a strong interest in social media trends, digital communication, and consumer behavior. My studies have given me a solid understanding of how content can be designed to effectively reach and engage target audiences. Over the past four years, I have gained practical experience as a working student and intern at companies such as SAP, Porsche, and SmileAI, supporting teams in communication, organization, and social media management. At SmileAI in particular, I was directly involved in content creation, performance analysis, and managing social media channels. I combine analytical thinking with creative content skills and have experience managing multiple projects in a structured and reliable way.

Available to hire

I am currently studying Media Management with a focus on the Psychology of Advertising, where I have developed a strong interest in social media trends, digital communication, and consumer behavior. My studies have given me a solid understanding of how content can be designed to effectively reach and engage target audiences.
Over the past four years, I have gained practical experience as a working student and intern at companies such as SAP, Porsche, and SmileAI, supporting teams in communication, organization, and social media management. At SmileAI in particular, I was directly involved in content creation, performance analysis, and managing social media channels.
I combine analytical thinking with creative content skills and have experience managing multiple projects in a structured and reliable way.

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Language

German
Fluent
English
Advanced

Work Experience

Working Student – Content & Research at Smile AI, München
September 1, 2025 - February 1, 2026
Content & Research position supporting AI-related projects.
Intern – Content & Research at Smile AI, München
August 1, 2024 - December 1, 2024
Internship in content & research activities.
Trainer
September 1, 2023 - Present
Planning and delivery of training sessions.
Head of Team Social Media
September 1, 2022 - Present
Responsible for social media marketing and HR-related topics.

Education

Add your educational history here.

Qualifications

Bachelor's degree in Media Management & Psychology of Advertising
January 11, 2030 - June 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Education