Vodafone Spain - “DETOX”

To promote the short movie launched by Vodafone showcasing the brand’s signal coverage, the company needed a social-first campaign: one that felt native to each platform and optimized for their specific formats, behaviors, and audiences.

Working closely with the creative and production teams, I designed the content strategy and social media rollout plan from the ground up.

Together, we developed a script and production plan that ensured all social assets could be filmed simultaneously with the main shoot — making the most of the production time and maintaining creative consistency across all formats.

This approach allowed us to deliver platform-native content that was perfectly adapted in both format and length for each channel.

To amplify the launch, I also led the design of an organic and paid teaser campaign, which not only built anticipation for the short film but also served as the foundation for audience curation throughout the rest of the activation.

RESULTS:
· +1M views in the first 48H
· Average engagement rate of 13% across all assets