NETFLIX - “CABLE GIRLS”

To hype up the launch of the new season, Netflix wanted a very content-heavy strategy to stay on top of the fans’ minds and lean into the fan theories and conspiracies about what was to come.

After a full immersion into the show, I planned out a content strategy that turned the social channels into more than just content placements for trailers. Instead, my strategy turned those channels into message boards, full of speculation.

Partnering up with creative and production teams, we crafted content that gave way to conversations among fans, giving them just enough to get them going and dominate the conversation in the weeks prior ro the launch.

I also opted for heavy Real Time content, such as Pride month and International Orgasm day, both topics which heavily resonate with the show’s plot lines.

Watching the community closely on a daily basis, I was able to shift content strategies in real time, to craft even more content in response to their theories and feedback.

RESULTS:
· +3M organic impressions within the first week.
· Average engagement rate of 15% per post.
· Video retention of 75% on average.