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Marketing graduate with hands-on experience in digital campaigns, analytics, and content strategy. Commercially minded, highly organised and confident, translating insights into clear, impactful communication, and seeking to contribute to dynamic media and communications teams.…

Annpurna Pai

Content Creator, Social Media Manager, Brand Designer, +2

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Marketing graduate with hands-on experience in digital campaigns, analytics, and content strategy. Commercially minded, highly organised and confident, translating insights into clear, impactful communication, and seeking to contribute to dynamic media and communications teams.…

Available to hire

Marketing graduate with hands-on experience in digital campaigns, analytics, and content strategy. Commercially minded, highly organised and confident, translating insights into clear, impactful communication, and seeking to contribute to dynamic media and communications teams.

Work Experience

Customer Service Representative (Acting Manager) at Coles Group

September 1, 2022 - Present

Acting Customer Service Manager during manager's absence, overseeing a team of 60+ staff (10-12 on floor per shift); coordinated staffing, workflows, escalations, and stakeholder communication to deliver strong results across service KPIs. Managed fraud, theft, incident reporting, and loss-prevention processes to minimize stock loss by 27%; supported operational reporting, compliance, and branch performance in a high-volume environment.

Social Media Marketing Analyst at Book My Client

January 1, 2022 - April 1, 2022

Planned and executed social media campaigns across Instagram, Facebook, LinkedIn, increasing engagement by 21% through structured content planning and optimization. Managed content calendars including ideation, creation, scheduling, and performance review to ensure a consistent brand presence. Analyzed and reported on KPIs (reach, CTR, engagement) and used insights to refine campaigns. Coordinated a team of five graphic designers, briefing and reviewing creative assets in Canva and Adobe Marketing.

Content Assistant at Zodia Executive Talent Solutions

April 1, 2018 - May 1, 2021

Managed the organization’s social media channels, strengthening digital presence and employer branding. Implemented strategies that grew followers to 2,000+ and increased engagement by 17%. Supported content planning, posting schedules, and engagement tracking across platforms. Collaborated with internal teams and external clients to meet recruitment and branding objectives. Sourced, screened, and interviewed candidates via LinkedIn and NaukrI, ensuring alignment with organizational needs.

Content Creator at amchi.foodie

January 1, 2021 - Present

Managing end-to-end content strategy, analytics, and brand collaborations; achieving multiple video reaches with 1M+ views and 200K+ monthly views.

Volunteer at Child Rights & You (CRY) NGO

January 1, 2020 - December 31, 2022

Led fundraising initiatives and supported COVID-19 relief efforts while managing social media campaigns to drive awareness and community engagement.