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Creative strategist with 5+ years of experience building luxury, lifestyle, and local brands through organic social media, visual storytelling, and brand direction. Experienced managing Instagram, Facebook, TikTok, YouTube Shorts, and content campaigns from concept to publication. Passionate about creating content that inspires action, builds community, and drives measurable organic growth.…

Anna Shupe

Creative Director, Brand Strategist, Content Strategist, +5

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Creative strategist with 5+ years of experience building luxury, lifestyle, and local brands through organic social media, visual storytelling, and brand direction. Experienced managing Instagram, Facebook, TikTok, YouTube Shorts, and content campaigns from concept to publication. Passionate about creating content that inspires action, builds community, and drives measurable organic growth.…

Available to hire

Creative strategist with 5+ years of experience building luxury, lifestyle, and local brands through organic social media, visual storytelling, and brand direction. Experienced managing Instagram, Facebook, TikTok, YouTube Shorts, and content campaigns from concept to publication. Passionate about creating content that inspires action, builds community, and drives measurable organic growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Strategist

January 1, 2021 - Present

Manage social media strategy, content creation, photography/drone imagery, copywriting, and creative direction for luxury and lifestyle brands. Create Instagram Reels, YouTube Shorts, TikTok videos, Facebook content, magazine ads, website content, and branded campaigns. Provide brand consultations focused on storytelling, profile optimization, and content strategy. Produced multiple viral organic videos ranging from 100K to 20M+ views. Achieved top-performing Reels with 3.6M+ organic Reel views and 1.3M+ organic Reel views, with millions of cumulative organic views and 20M+ campaign reach. Collaborate with product and lifestyle brands on sponsored content and recipe campaigns (including content deliverables and creative direction).