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I'm a social and content marketing specialist with 6+ years’ experience across organic social, campaign planning, community management, content scheduling, performance reporting and e-commerce growth. I'm skilled at managing content rollouts, writing platform-specific copy, coordinating stakeholders, scheduling posts through Sprinklr, and turning audience insights into clear recommendations. I combine creative judgement with structured planning and performance-led optimization to help brands grow engagement and deliver measurable digital outcomes.…I'm a social and content marketing specialist with 6+ years’ experience across organic social, campaign planning, community management, content scheduling, performance reporting and e-commerce growth. I'm skilled at managing content rollouts, writing platform-specific copy, coordinating stakeholders, scheduling posts through Sprinklr, and turning audience insights into clear recommendations. I combine creative judgement with structured planning and performance-led optimization to help brands grow engagement and deliver measurable digital outcomes.

Anna Tang

Social Media Manager, Content Creator, Community Manager, +2

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I'm a social and content marketing specialist with 6+ years’ experience across organic social, campaign planning, community management, content scheduling, performance reporting and e-commerce growth. I'm skilled at managing content rollouts, writing platform-specific copy, coordinating stakeholders, scheduling posts through Sprinklr, and turning audience insights into clear recommendations. I combine creative judgement with structured planning and performance-led optimization to help brands grow engagement and deliver measurable digital outcomes.…I'm a social and content marketing specialist with 6+ years’ experience across organic social, campaign planning, community management, content scheduling, performance reporting and e-commerce growth. I'm skilled at managing content rollouts, writing platform-specific copy, coordinating stakeholders, scheduling posts through Sprinklr, and turning audience insights into clear recommendations. I combine creative judgement with structured planning and performance-led optimization to help brands grow engagement and deliver measurable digital outcomes.

Available to hire

I’m a social and content marketing specialist with 6+ years’ experience across organic social, campaign planning, community management, content scheduling, performance reporting and e-commerce growth. I’m skilled at managing content rollouts, writing platform-specific copy, coordinating stakeholders, scheduling posts through Sprinklr, and turning audience insights into clear recommendations. I combine creative judgement with structured planning and performance-led optimization to help brands grow engagement and deliver measurable digital outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Campaign Strategist at VML London

January 1, 2023 - May 1, 2025

Developed and presented the Alienware UK Instagram social launch strategy, defining launch phases, creative direction, tone of voice, approval workflows and KPIs. Managed organic social rollouts across Dell and Alienware UK, coordinating copy, creative assets, scheduling, approvals, community management and reporting. Produced MoM and YoY reporting decks using Sprinklr dashboards, tracking reach, engagement, sentiment and content performance for client and senior stakeholder reviews. Tested copy, visual formats, posting times and creative approaches against benchmarks to identify stronger-performing content patterns. Delivered measurable community growth, including +3.9% follower growth on X, 100%+ YoY engagement increase and 60% uplift in engagement per post. Created brand playbooks and escalation processes for BFCM and launch periods, improving tone-of-voice consistency and customer-care workflows across Dell’s wider EMEA social team.

Co-Founder & Director at Citrus Pair Ltd

October 1, 2020 - January 1, 2023

Co-founded and scaled a gaming-lifestyle e-commerce brand across Shopify and Etsy, managing social content, product listings, pricing, photography, and customer-facing copy and marketing activity. Grew a community of 215k+ followers through audience-led content, influencer collaborations and consistent brand positioning. Created viral short-form content including a 14M-view TikTok with 43% retention, driving product demand. Managed product drops across Shopify and Etsy, coordinating supplier timelines, product assets, email newsletters, listings and promotional content. Analyzed content performance, customer response and product demand to refine pricing, listings, messaging and future campaign activity.

Business Development Representative, Game Tech at Amazon Web Services (AWS)

September 1, 2018 - May 1, 2020

Managed 20–30 indie game developer accounts across the UK and Ireland, supporting customer adoption through structured account planning and follow-up. Produced weekly reporting decks and insight summaries on customer engagement, pipeline activity and regional trends for leadership reviews. Achieved 125% of target in Q1 2020 by aligning customer onboarding, technical rollout support and strategic account development. Worked with product, partner, sales and technical teams to support customer needs, improve adoption and identify growth opportunities. Supported AWS Game Tech community initiatives, events and developer engagement, feeding customer insights back into team planning.

Summer Commercial Account Team Intern at Amazon Web Services (AWS)

June 1, 2017 - August 1, 2017

Supported territory account managers with post-event customer follow-up, opportunity tracking and partner relationship building.

Professional Development & Independent Projects

June 1, 2025 - Present

Built independent workflows and e-commerce systems using Notion, Google Sheets, Asana and Make.com to support project planning, sales tracking and content organisation. Developed ClearF2 product and content concepts across custom PC, airflow and retro console design.