Hi, I'm Anna Rodina, a social media strategist with 10+ years turning messy human stories into content that people actually care about. I've built communities, led SMM teams, and created strategies for brands that needed more than just pretty posts. My background is in digital agencies—Wunder Digital, Labs Publicity Group, getbob—where I learned to make content work, not just exist.\n\nI co-founded GRWD.agency and lead media for our clients, while also driving product development at Tjikko APP. I started a CIS mental health community early on, helping thousands of people navigate bipolar disorder with practical strategies. That work taught me how to moderate sensitive conversations, earn trust through authentic content, and design communications that support real lives. I'm grounded in analytics, copywriting, and creative strategy, and I'm always open to collaborations where strategy matters and community is real.

Anna Rodina

Hi, I'm Anna Rodina, a social media strategist with 10+ years turning messy human stories into content that people actually care about. I've built communities, led SMM teams, and created strategies for brands that needed more than just pretty posts. My background is in digital agencies—Wunder Digital, Labs Publicity Group, getbob—where I learned to make content work, not just exist.\n\nI co-founded GRWD.agency and lead media for our clients, while also driving product development at Tjikko APP. I started a CIS mental health community early on, helping thousands of people navigate bipolar disorder with practical strategies. That work taught me how to moderate sensitive conversations, earn trust through authentic content, and design communications that support real lives. I'm grounded in analytics, copywriting, and creative strategy, and I'm always open to collaborations where strategy matters and community is real.

Available to hire

Hi, I’m Anna Rodina, a social media strategist with 10+ years turning messy human stories into content that people actually care about. I’ve built communities, led SMM teams, and created strategies for brands that needed more than just pretty posts. My background is in digital agencies—Wunder Digital, Labs Publicity Group, getbob—where I learned to make content work, not just exist.\n\nI co-founded GRWD.agency and lead media for our clients, while also driving product development at Tjikko APP. I started a CIS mental health community early on, helping thousands of people navigate bipolar disorder with practical strategies. That work taught me how to moderate sensitive conversations, earn trust through authentic content, and design communications that support real lives. I’m grounded in analytics, copywriting, and creative strategy, and I’m always open to collaborations where strategy matters and community is real.

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Experience Level

Intermediate
Intermediate

Language

Russian
Fluent
English
Advanced

Work Experience

Co-founder | Head of Media at GRWD.agency
July 1, 2023 - Present
Co-founded GRWD.agency and lead media strategy and campaigns for clients. Overseen content planning, copywriting, and analytics; built processes for community management and performance reporting. Collaborated with partners to grow brands and engage audiences through strategic SMM and content initiatives.
Chief Product Officer & Co-founder at Tjikko APP
May 1, 2025 - Present
Leading product development for Tjikko—an adaptive planning app for managing unpredictable energy cycles. Oversee product strategy, roadmap, and cross-functional teams; drive user-centered design and data-informed decisions.
Founder & Head of Community at Mental Health Advocacy
July 1, 2015 - Present
Founder of an early CIS online mental health community focused on practical strategies for managing bipolar disorder; moderated discussions, created resources, and built trust within a large, engaged community.
SMM Strategist & Creative Lead at Wunder Digital Agency
October 1, 2017 - May 1, 2018
Developed creative strategies for user acquisition and brand growth; led content planning, managed a design team, and handled campaign analytics and reporting to optimize performance.
Lead Content & Community Manager at getbob digital agency
December 1, 2015 - March 1, 2017
Managed online communities remotely; created content, moderated discussions, and drove member engagement. Led weekly/monthly analytics and used feedback to refine strategy; supported customer inquiries.
Freelance Journalist at CityDog.io
July 1, 2014 - January 1, 2016
Wrote articles and conducted interviews for a city online magazine; developed story ideas and editorial content; published early piece on destigmatizing bipolar disorder in Russian-language media.
SMM Strategist & Creative Lead at Labs Publicity Group
April 1, 2013 - July 1, 2014
Developed social media strategies for clients; led a team of copywriters; created concepts for group promotion, scripts for events and video content; managed community engagement and inquiries.
Copywriter at Red Graphic Digital Agency
May 1, 2012 - February 1, 2013
Developed creative concepts and proposals, created presentations, and analyzed campaign performance.
Journalist-Copywriter at Labs Publicity Group
July 1, 2011 - May 1, 2012
Copywriter in PR department; rewrote product reviews and tech tests; created lifestyle content, press releases, promotional articles.
Production Assistant | Director of Communications at CUBA STUDIO
February 1, 2008 - December 1, 2010
Wrote show scripts; assisted the director; coordinated visiting crew members; translation and on-site support.
Tour Guide at Туртранс-Вояж
July 1, 2007 - July 1, 2008
Led bus tours; managed group logistics; solved problems on the fly.
Production Assistant, Director of Communications at CUBA STUDIO
February 1, 2008 - December 31, 2010
Wrote show scripts, assisted the director, coordinated visiting crew members (directors, cameramen)—including translation and on-site support.

Education

Diploma of Education, Medical Assistant at Medicus Poznań
September 1, 2023 - July 1, 2024
Art History, Criticism and Conservation at БГАИ
January 1, 2007 - January 1, 2011
Искусствоведение, общее направление at ГИУСТ БГУ
January 1, 2005 - January 1, 2007
Искусствоведение, общее направление at Европейский Гуманитарный Университет
January 1, 2002 - January 1, 2004
Diploma of Education, Medical Assistant at MedicUS Poznań
September 1, 2023 - July 31, 2024
Art History, Criticism and Conservation at БГАИ
January 1, 2007 - December 31, 2011
Искусствоведение, общее направление at ГИУСТ БГУ
January 1, 2005 - December 31, 2007
Искусствоведение, общее направление at Европейский Гуманитарный Университет
January 1, 2002 - December 31, 2004

Qualifications

ИКРА 15/1
January 11, 2030 - January 5, 2026
Specialist in Digital Advertising
January 11, 2030 - January 5, 2026
Public Speaking Foundations
January 11, 2030 - January 5, 2026
ИКРА 15/1 Специалист в сфере диджитал рекламы
January 11, 2030 - January 5, 2026
Public Speaking Foundations
January 11, 2030 - January 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare, Non-Profit Organization