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Content and community marketing professional with 5+ years of experience growing engaged audiences for wellness, lifestyle, and purpose-driven brands through social media, email marketing, content strategy, and brand communications. Skilled in turning audience insights into content and campaigns that drive engagement, strengthen community, and support conversion goals.…

Annie Danielson

Content Producer, Content Designer, Community Manager, +3

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Content and community marketing professional with 5+ years of experience growing engaged audiences for wellness, lifestyle, and purpose-driven brands through social media, email marketing, content strategy, and brand communications. Skilled in turning audience insights into content and campaigns that drive engagement, strengthen community, and support conversion goals.…

Available to hire

Content and community marketing professional with 5+ years of experience growing engaged audiences for wellness, lifestyle, and purpose-driven brands through social media, email marketing, content strategy, and brand communications.

Skilled in turning audience insights into content and campaigns that drive engagement, strengthen community, and support conversion goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Content & Communications Manager at Self-Employed

December 1, 2023 - Present

Develop content and communications strategies for health and wellness brands. Plan, create, and manage content across social media, email, web, and SMS. Lead campaigns for launches, promotions, events, and new offerings. Build audience engagement through consistent brand communications. Partner with founders to align content strategy with business goals. Support website optimization and SEO initiatives. Monitor engagement and content performance to continuously refine strategy.

Lead Content & Community Manager at Self-Employed

December 1, 2023 - Present

Lead content strategy and community engagement across social media channels. Research audience behavior, platform trends, and cultural conversations to inform content strategy. Create and manage content calendars aligned with campaigns, events, and initiatives. Develop audience-first content that translates complex topics into relatable, peer-to-peer communications. Wrote newsletters, email campaigns, website copy, and landing pages. Designed social content, email graphics, flyers, and marketing collateral. Built audience engagement through consistent brand communications. Partnered with founders to align content strategy with business goals. Supported website optimization and SEO initiatives.

Junior Account Executive Manager at Prop Studio NYC

September 1, 2021 - August 1, 2023

Managed communications for luxury retail partners, including Bergdorf Goodman. Developed email campaigns, promotional materials, and sales collateral. Created newsletters, marketing copy, and campaign content. Supported video content, paid social campaigns, and performance reporting. Conducted market research and competitive analysis to inform strategy. Coordinated seasonal internal programs and showroom operations.

Junior Account Executive at MII Media & Marketing

September 1, 2021 - August 1, 2023

Managed communications for luxury retail partners, including Bergdorf Goodman. Developed email campaigns, promotional materials, and sales collateral. Created newsletters, marketing copy, and campaign content. Supported video content, paid social campaigns, and performance reporting. Conducted market research and competitor analysis to inform strategy. Coordinated seasonal internal programs and showroom operations.