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THE THIRD INGREDIENT - I believe that the most effective marketing isn't just about the "ingredients"—the original 4P: Product, Price, Place, Promotion. It is about the catalyst that brings them together - People. Inspired by the 'Stone Soup' story, I see myself as the connector: the bridge between the 'Heart' (brand purpose and creativity) and the 'Head' (commercial understanding and data-driven ROI). As a Marketing Communications leader for global icons like Accor and Marriott, I specialize in translating high-level international brand standards into localized, revenue-generating success. Professional Highlights: - Commercial Growth: Directed a digital transformation at Mövenpick Resort Cam Ranh, delivering a 17% increase in Web Direct revenue and a 4.5% increase in Web Indirect revenue year-over-year. - Fiscal Oversight: Planned and managed an annual S&M budget of over $735,000+, achieving a consistent 10:1 ROAS across multi-channel ad campaigns. - Western Australian Market Synergy: Leading the $160k-marketing-value Miss Universe Australia 2026 content trip in partnership with Perth-based Pink Tank Events, managing high-stakes PR and media logistics. - Brand Voice: Selected as a Mövenpick Co-Creator to represent the top of the workforce in shaping the 2026 Global Service Culture for Mövenpick worldwide. - Social Impact: Integrated CSR into brand strategy through the "Waste 2 Art" sustainability campaign and partnerships with ToyBox and the Khanh Hoa Center for Rehabilitation for children with disabilities. Published Thoughts: My passion for culture, gastronomy and mindfulness has led to the publication of two books: - The Labyrinth of Cretan Cuisine (2019) – A deep dive into cultural heritage and culinary storytelling. - A Cleaner Home, A Calmer Mind (2022) – Exploring the intersection of environment and mental clarity. - Academic Background: B.S. in Hospitality Management, Magna Cum Laude (Drexel University, USA) Let’s connect if you are looking for a marketing leader who can bridge the gap between global vision and local heart. - You can reach me at: Email: _Email not available. Sign in: https://www.twine.net/signup_…THE THIRD INGREDIENT - I believe that the most effective marketing isn't just about the "ingredients"—the original 4P: Product, Price, Place, Promotion. It is about the catalyst that brings them together - People. Inspired by the 'Stone Soup' story, I see myself as the connector: the bridge between the 'Heart' (brand purpose and creativity) and the 'Head' (commercial understanding and data-driven ROI). As a Marketing Communications leader for global icons like Accor and Marriott, I specialize in translating high-level international brand standards into localized, revenue-generating success. Professional Highlights: - Commercial Growth: Directed a digital transformation at Mövenpick Resort Cam Ranh, delivering a 17% increase in Web Direct revenue and a 4.5% increase in Web Indirect revenue year-over-year. - Fiscal Oversight: Planned and managed an annual S&M budget of over $735,000+, achieving a consistent 10:1 ROAS across multi-channel ad campaigns. - Western Australian Market Synergy: Leading the $160k-marketing-value Miss Universe Australia 2026 content trip in partnership with Perth-based Pink Tank Events, managing high-stakes PR and media logistics. - Brand Voice: Selected as a Mövenpick Co-Creator to represent the top of the workforce in shaping the 2026 Global Service Culture for Mövenpick worldwide. - Social Impact: Integrated CSR into brand strategy through the "Waste 2 Art" sustainability campaign and partnerships with ToyBox and the Khanh Hoa Center for Rehabilitation for children with disabilities. Published Thoughts: My passion for culture, gastronomy and mindfulness has led to the publication of two books: - The Labyrinth of Cretan Cuisine (2019) – A deep dive into cultural heritage and culinary storytelling. - A Cleaner Home, A Calmer Mind (2022) – Exploring the intersection of environment and mental clarity. - Academic Background: B.S. in Hospitality Management, Magna Cum Laude (Drexel University, USA) Let’s connect if you are looking for a marketing leader who can bridge the gap between global vision and local heart. - You can reach me at: Email: _Email not available. Sign in: https://www.twine.net/signup_

Anh Tran

Brand Strategist, Marketing Strategist, Community Manager, +2

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THE THIRD INGREDIENT - I believe that the most effective marketing isn't just about the "ingredients"—the original 4P: Product, Price, Place, Promotion. It is about the catalyst that brings them together - People. Inspired by the 'Stone Soup' story, I see myself as the connector: the bridge between the 'Heart' (brand purpose and creativity) and the 'Head' (commercial understanding and data-driven ROI). As a Marketing Communications leader for global icons like Accor and Marriott, I specialize in translating high-level international brand standards into localized, revenue-generating success. Professional Highlights: - Commercial Growth: Directed a digital transformation at Mövenpick Resort Cam Ranh, delivering a 17% increase in Web Direct revenue and a 4.5% increase in Web Indirect revenue year-over-year. - Fiscal Oversight: Planned and managed an annual S&M budget of over $735,000+, achieving a consistent 10:1 ROAS across multi-channel ad campaigns. - Western Australian Market Synergy: Leading the $160k-marketing-value Miss Universe Australia 2026 content trip in partnership with Perth-based Pink Tank Events, managing high-stakes PR and media logistics. - Brand Voice: Selected as a Mövenpick Co-Creator to represent the top of the workforce in shaping the 2026 Global Service Culture for Mövenpick worldwide. - Social Impact: Integrated CSR into brand strategy through the "Waste 2 Art" sustainability campaign and partnerships with ToyBox and the Khanh Hoa Center for Rehabilitation for children with disabilities. Published Thoughts: My passion for culture, gastronomy and mindfulness has led to the publication of two books: - The Labyrinth of Cretan Cuisine (2019) – A deep dive into cultural heritage and culinary storytelling. - A Cleaner Home, A Calmer Mind (2022) – Exploring the intersection of environment and mental clarity. - Academic Background: B.S. in Hospitality Management, Magna Cum Laude (Drexel University, USA) Let’s connect if you are looking for a marketing leader who can bridge the gap between global vision and local heart. - You can reach me at: Email: _Email not available. Sign in: https://www.twine.net/signup_…THE THIRD INGREDIENT - I believe that the most effective marketing isn't just about the "ingredients"—the original 4P: Product, Price, Place, Promotion. It is about the catalyst that brings them together - People. Inspired by the 'Stone Soup' story, I see myself as the connector: the bridge between the 'Heart' (brand purpose and creativity) and the 'Head' (commercial understanding and data-driven ROI). As a Marketing Communications leader for global icons like Accor and Marriott, I specialize in translating high-level international brand standards into localized, revenue-generating success. Professional Highlights: - Commercial Growth: Directed a digital transformation at Mövenpick Resort Cam Ranh, delivering a 17% increase in Web Direct revenue and a 4.5% increase in Web Indirect revenue year-over-year. - Fiscal Oversight: Planned and managed an annual S&M budget of over $735,000+, achieving a consistent 10:1 ROAS across multi-channel ad campaigns. - Western Australian Market Synergy: Leading the $160k-marketing-value Miss Universe Australia 2026 content trip in partnership with Perth-based Pink Tank Events, managing high-stakes PR and media logistics. - Brand Voice: Selected as a Mövenpick Co-Creator to represent the top of the workforce in shaping the 2026 Global Service Culture for Mövenpick worldwide. - Social Impact: Integrated CSR into brand strategy through the "Waste 2 Art" sustainability campaign and partnerships with ToyBox and the Khanh Hoa Center for Rehabilitation for children with disabilities. Published Thoughts: My passion for culture, gastronomy and mindfulness has led to the publication of two books: - The Labyrinth of Cretan Cuisine (2019) – A deep dive into cultural heritage and culinary storytelling. - A Cleaner Home, A Calmer Mind (2022) – Exploring the intersection of environment and mental clarity. - Academic Background: B.S. in Hospitality Management, Magna Cum Laude (Drexel University, USA) Let’s connect if you are looking for a marketing leader who can bridge the gap between global vision and local heart. - You can reach me at: Email: _Email not available. Sign in: https://www.twine.net/signup_

Available to hire

Ho Chi Minh City, Vietnam

THE THIRD INGREDIENT

I believe that the most effective marketing isn’t just about the “ingredients”—the original 4P: Product, Price, Place, Promotion. It is about the catalyst that brings them together - People.

Inspired by the ‘Stone Soup’ story, I see myself as the connector: the bridge between the ‘Heart’ (brand purpose and creativity) and the ‘Head’ (commercial understanding and data-driven ROI).

As a Marketing Communications leader for global icons like Accor and Marriott, I specialize in translating high-level international brand standards into localized, revenue-generating success.

Professional Highlights:

Commercial Growth: Directed a digital transformation at Mövenpick Resort Cam Ranh, delivering a 17% increase in Web Direct revenue and a 4.5% increase in Web Indirect revenue year-over-year.
Fiscal Oversight: Planned and managed an annual S&M budget of over $735,000+, achieving a consistent 10:1 ROAS across multi-channel ad campaigns.
Western Australian Market Synergy: Leading the $160k-marketing-value Miss Universe Australia 2026 content trip in partnership with Perth-based Pink Tank Events, managing high-stakes PR and media logistics.
Brand Voice: Selected as a Mövenpick Co-Creator to represent the top of the workforce in shaping the 2026 Global Service Culture for Mövenpick worldwide.
Social Impact: Integrated CSR into brand strategy through the “Waste 2 Art” sustainability campaign and partnerships with ToyBox and the Khanh Hoa Center for Rehabilitation for children with disabilities.

Published Thoughts:
My passion for culture, gastronomy and mindfulness has led to the publication of two books:

The Labyrinth of Cretan Cuisine (2019) – A deep dive into cultural heritage and culinary storytelling.
A Cleaner Home, A Calmer Mind (2022) – Exploring the intersection of environment and mental clarity.

Academic Background: B.S. in Hospitality Management, Magna Cum Laude (Drexel University, USA)

Let’s connect if you are looking for a marketing leader who can bridge the gap between global vision and local heart.

You can reach me at:
Email: Email not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Vietnamese

Advanced

Work Experience

Marketing & Communications Manager - Head of Department at Mövenpick Resort Cam Ranh

February 1, 2025 - Present

Developed annual marketing plan and digital strategy; managed metasearch, website optimization, and OTA levers; led branding, room promotions, and wedding campaigns; directed PR collaborations and partnerships; improved ROAS and direct channel performance; managed department budget and cross-functional teams.

Marketing & Communications Manager - Head of Department at La Veranda Resort Phu Quoc - MGallery

July 1, 2023 - February 28, 2025

Led brand strategy, positioning, and omni-channel campaigns; managed agency partners and KOL collaborations; executed PR plans for events; expanded direct channel revenue; built relationships with chambers, embassies, local media; oversaw content production and events.

Marketing & Communications Manager at Ananda Villas Dalat Resort & Spa

March 1, 2022 - July 31, 2023

Crafted annual marketing plan and budget; steered digital and offline campaigns; secured media partnerships; enhanced brand presence and direct bookings; led PR for resort events; nurtured partner networks.

Trade Marketing Collaborator at Hoang Yen Restaurant Group

January 1, 2021 - December 31, 2021

Supported trade marketing initiatives and campaigns; coordinated events and partnerships; contributed to brand activation across outlets.

Outlet Manager at Panda Restaurant Group

January 1, 2020 - December 31, 2020

Managed outlets operations; contributed to local marketing and customer experience; oversaw staff and service quality; supported regional marketing initiatives.