I'm Annika, a storyteller and self-driven creative with 4+ years of experience in PR and writing. I excel at brand content development, commercial and product copywriting, and driving brand presence through localization (Indonesian- English). In addition to my PR and copywriting work, my past journalistic bylines span across stories within lifestyle, fashion, beauty, arts, and film. I recently explored writing for short films and short-form content and am excited to expand in this direction.

Annika Fathma

I'm Annika, a storyteller and self-driven creative with 4+ years of experience in PR and writing. I excel at brand content development, commercial and product copywriting, and driving brand presence through localization (Indonesian- English). In addition to my PR and copywriting work, my past journalistic bylines span across stories within lifestyle, fashion, beauty, arts, and film. I recently explored writing for short films and short-form content and am excited to expand in this direction.

Available to hire

I’m Annika, a storyteller and self-driven creative with 4+ years of experience in PR and writing. I excel at brand content development, commercial and product copywriting, and driving brand presence through localization (Indonesian- English).

In addition to my PR and copywriting work, my past journalistic bylines span across stories within lifestyle, fashion, beauty, arts, and film. I recently explored writing for short films and short-form content and am excited to expand in this direction.

See more

Experience Level

Expert
Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

Freelance Writer and Copywriter at Independent / Freelance
February 1, 2021 - Present
Wrote and localized copy for various platforms, including social media, product pages, and branded content for clients in tech, fashion, architecture, and interior design. Notable work for Google Cloud and Louis Vuitton via Jellyfish, and Aura Asia Design. Wrote features, reviews, and listicles for The Smart Local Indonesia, pitching lifestyle stories to editors.
Script Writer at Independent / Self-employed
January 1, 2025 - Present
Developed story ideas and wrote scripts for short films and various short-form content, with ongoing development on multiple projects.
Fashion Intern at ELLE Indonesia
February 1, 2022 - July 1, 2022
Wrote and published over 10 articles for ELLE Indonesia’s print magazine and website; conducted interviews; assisted in styling for cover shoots and editorials; coordinated styling with designers and showrooms; represented the editorial team at events and created Instagram coverage.
Administrative Assistant & Content Writer Intern at CASA Indonesia
March 1, 2020 - July 1, 2020
Wrote up to 2 SEO-focused articles daily for CASA Indonesia's website on interior, design, architecture, lifestyle, and travel. Assisted the editorial team with administrative tasks, CMS uploads, editorial calendar management, and social media content for Instagram.

Education

Bachelor's Degree in Communication Science at Universitas Pelita Harapan
August 1, 2020 - February 1, 2024
Visiting Student under IISMA program at University of York (IISMA Program)
September 1, 2022 - February 28, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other