Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Annika, a storyteller and self-driven creative with 4+ years of experience in PR and writing. I excel at brand content development, commercial and product copywriting, and driving brand presence through localization (Indonesian- English). In addition to my PR and copywriting work, my past journalistic bylines span across stories within lifestyle, fashion, beauty, arts, and film. I recently explored writing for short films and short-form content and am excited to expand in this direction.…I'm Annika, a storyteller and self-driven creative with 4+ years of experience in PR and writing. I excel at brand content development, commercial and product copywriting, and driving brand presence through localization (Indonesian- English). In addition to my PR and copywriting work, my past journalistic bylines span across stories within lifestyle, fashion, beauty, arts, and film. I recently explored writing for short films and short-form content and am excited to expand in this direction.

Annika Fathma





I'm Annika, a storyteller and self-driven creative with 4+ years of experience in PR and writing. I excel at brand content development, commercial and product copywriting, and driving brand presence through localization (Indonesian- English). In addition to my PR and copywriting work, my past journalistic bylines span across stories within lifestyle, fashion, beauty, arts, and film. I recently explored writing for short films and short-form content and am excited to expand in this direction.…I'm Annika, a storyteller and self-driven creative with 4+ years of experience in PR and writing. I excel at brand content development, commercial and product copywriting, and driving brand presence through localization (Indonesian- English). In addition to my PR and copywriting work, my past journalistic bylines span across stories within lifestyle, fashion, beauty, arts, and film. I recently explored writing for short films and short-form content and am excited to expand in this direction.

Available to hire

I’m Annika, a storyteller and self-driven creative with 4+ years of experience in PR and writing. I excel at brand content development, commercial and product copywriting, and driving brand presence through localization (Indonesian- English).

In addition to my PR and copywriting work, my past journalistic bylines span across stories within lifestyle, fashion, beauty, arts, and film. I recently explored writing for short films and short-form content and am excited to expand in this direction.

Skills

Copywriting

Branding

Short Film

Experience Level

Copywriting

Expert

Branding

Expert

Short Film

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Freelance Writer and Copywriter at Independent / Freelance

February 1, 2021 - Present

Wrote and localized copy for various platforms, including social media, product pages, and branded content for clients in tech, fashion, architecture, and interior design. Notable work for Google Cloud and Louis Vuitton via Jellyfish, and Aura Asia Design. Wrote features, reviews, and listicles for The Smart Local Indonesia, pitching lifestyle stories to editors.

Script Writer at Independent / Self-employed

January 1, 2025 - Present

Developed story ideas and wrote scripts for short films and various short-form content, with ongoing development on multiple projects.

Fashion Intern at ELLE Indonesia

February 1, 2022 - July 1, 2022

Wrote and published over 10 articles for ELLE Indonesia’s print magazine and website; conducted interviews; assisted in styling for cover shoots and editorials; coordinated styling with designers and showrooms; represented the editorial team at events and created Instagram coverage.

Administrative Assistant & Content Writer Intern at CASA Indonesia

March 1, 2020 - July 1, 2020

Wrote up to 2 SEO-focused articles daily for CASA Indonesia's website on interior, design, architecture, lifestyle, and travel. Assisted the editorial team with administrative tasks, CMS uploads, editorial calendar management, and social media content for Instagram.