I'm a Digital & Social Media Manager with a proven track record of driving results through strong digital strategies and consumer insights. I specialise in stakeholder management, cross-channel campaigns, and data-driven decision making to optimise content across social, websites, PR and video. I love turning complex briefs into clear, creative campaigns that resonate with audiences in the UK and beyond. I'm passionate about building collaborative teams, mentoring ambassadors, and delivering measurable outcomes for brands through integrated paid and organic growth, influencer partnerships, and engaging storytelling across digital channels.…

Anni Mueller

I'm a Digital & Social Media Manager with a proven track record of driving results through strong digital strategies and consumer insights. I specialise in stakeholder management, cross-channel campaigns, and data-driven decision making to optimise content across social, websites, PR and video. I love turning complex briefs into clear, creative campaigns that resonate with audiences in the UK and beyond. I'm passionate about building collaborative teams, mentoring ambassadors, and delivering measurable outcomes for brands through integrated paid and organic growth, influencer partnerships, and engaging storytelling across digital channels.…

Available to hire

I’m a Digital & Social Media Manager with a proven track record of driving results through strong digital strategies and consumer insights. I specialise in stakeholder management, cross-channel campaigns, and data-driven decision making to optimise content across social, websites, PR and video. I love turning complex briefs into clear, creative campaigns that resonate with audiences in the UK and beyond.

I’m passionate about building collaborative teams, mentoring ambassadors, and delivering measurable outcomes for brands through integrated paid and organic growth, influencer partnerships, and engaging storytelling across digital channels.

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Language

English
Fluent
German
Fluent
French
Advanced

Work Experience

Digital and Social Media Manager at innocent drinks
January 1, 2025 - August 15, 2025
I was responsible for all activations in the UK market across all digital channels including website, social media, paid and influencer; ran multi-million pound paid media campaigns across all digital channels and VOD outperforming all KPIs; aligned over 40 internal stakeholders with wider digital strategy based on end-to-end customer journeys; and implemented data-driven decision-making which resulted in doubling our iROAS.
Social Media Executive at innocent drinks
May 8, 2023 - December 31, 2023
I produced organic social media content with innocent’s tone of voice to hit key KPIs; implemented performance report on a weekly, monthly and annual basis to optimise content and results; applied strong community management skills to ensure brand safety; and coordinated social comms across UK, regional and central teams.
Content Executive at Code Computerlove
March 21, 2022 - April 28, 2023
Code is a digital transformation agency, and I produced the content for all of their digital channels (newsletters, blogs, LinkedIn and YouTube). I also assisted in client work when building digital strategies, for clients such as Bupa Dental & BBC, by helping them with their digital brand strategy and using data to optimise performance.
Content Executive at Myprotein
February 21, 2022 - March 25, 2022
I ran all digital media accounts for the DACH region and represented South-Eastern-Europe in campaign ideation sessions; led a team of 15 Reps and an influencer roster of 100+, ensuring efficient workflow and collaboration; managed both paid and organic content strategies for DACH, resulting in improved brand awareness; Crafted unique digital campaigns across paid, social media and website to achieve KPIs; represented Eastern Europe in global brand meetings for localised campaigns; and managed ambassador shoots for all digital channels.

Education

BA (Hons) in Creative & Professional Writing with Film & Television Studies at University of Derby
January 11, 2030 - May 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet
    paper A multi-million pound ad campaign across all of digital

    To promote innocent drink’s functional ranges, I was responsible for distributing budget and creating the content to go across Meta, TikTok, YouTube, and VOD (Video On Demand) for a campaign that ran for a year. Using data-driven insights I was able to achieve:

    • overdelivering by doubling reach numbers, all while spending less and keeping our CPM low
    • improving the brand messaging through brand lift studies by +5%
    • doubling the iROAS and thereby causing a sales uplift
    paper Copywriting

    Working at a brand like innocent meant having to write copy that would engage with innocent’s audience, while also give them incentive to share with new followers. Whether that meant creating a viral post about taking the 4th floor stapler away from the 4th floor, not buying stuff on Black Friday, or renaming innocent’s drinks for Gen Z, all of these posts are an example of how writing copy helped create a buzz on social media.



    paper Influencer activations - Myprotein

    Working at Myprotein, I had an influencer roster of over 100 creators. Together, we created content to go with our ad campaigns across all digital channels (i.e. Website, e-mail, paid and organic and socials), but also weekly YouTube videos and everyday content for socials.
    In the year I was there, their small YouTube channel reached over 1 million views, with the top 3 videos reaching over 150k each:

    paper Video editing

    Aside from performance, I also pride myself on making content relevant and engaging, while also telling a clear story.

    paper The Apprentice activation

    Innocent drinks got featured in an episode of the Apprentice, in which they tried to sell some pretty awful cheesecakes. Only curve-ball – we couldn’t talk about it. So, we focused on a collaboration we knew would get people talking. And really, really, really strongly hinted towards the episode itself.
    We asked Saku from Bake Off to bake cheesecakes with innocent smoothies in them. Then, we posted these smoothies on our socials in collaboration with her.
    The post resulted in an organic reach of over 350k, with an engagement rate of 10%.