Hi, I’m Annisa Alifa Khair, a results-driven marketing professional specializing in brand partnerships and digital campaigns across APAC. In my previous role at ByteDance TikTok, I manage strategic brand partnerships for a Big Local Beauty and a Global FMCG account, driving 3-4x growth and consistently surpassing ad spend targets. I enjoy leading cross-functional teams to develop end-to-end digital campaigns that deliver measurable business impact. Previously, I led LashBoss marketing as a freelance Head of Marketing and contributed to Unilever’s Home Care portfolio through innovation and cost transformation. My journey through Unilever's Future Leaders Programme, PwC, and more has sharpened my ability to translate insights into creative growth strategies and scalable processes. I’m currently on maternity career break and is looking for a freelance/project opportunities where i can work from home

Annisa Alifa Khair

PRO

Hi, I’m Annisa Alifa Khair, a results-driven marketing professional specializing in brand partnerships and digital campaigns across APAC. In my previous role at ByteDance TikTok, I manage strategic brand partnerships for a Big Local Beauty and a Global FMCG account, driving 3-4x growth and consistently surpassing ad spend targets. I enjoy leading cross-functional teams to develop end-to-end digital campaigns that deliver measurable business impact. Previously, I led LashBoss marketing as a freelance Head of Marketing and contributed to Unilever’s Home Care portfolio through innovation and cost transformation. My journey through Unilever's Future Leaders Programme, PwC, and more has sharpened my ability to translate insights into creative growth strategies and scalable processes. I’m currently on maternity career break and is looking for a freelance/project opportunities where i can work from home

Available to hire

Hi, I’m Annisa Alifa Khair, a results-driven marketing professional specializing in brand partnerships and digital campaigns across APAC. In my previous role at ByteDance TikTok, I manage strategic brand partnerships for a Big Local Beauty and a Global FMCG account, driving 3-4x growth and consistently surpassing ad spend targets. I enjoy leading cross-functional teams to develop end-to-end digital campaigns that deliver measurable business impact.

Previously, I led LashBoss marketing as a freelance Head of Marketing and contributed to Unilever’s Home Care portfolio through innovation and cost transformation. My journey through Unilever’s Future Leaders Programme, PwC, and more has sharpened my ability to translate insights into creative growth strategies and scalable processes.

I’m currently on maternity career break and is looking for a freelance/project opportunities where i can work from home

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Indonesian
Fluent
English
Advanced
French
Beginner

Work Experience

Key Account/ Brand Partnership Manager for TikTok at ByteDance (TikTok)
May 1, 2022 - Present
Currently managing 1 Big Local Beauty & 1 Global FMCG account; previously handled 6 Local Retail and F&B CPG accounts; grew accounts to >USD 1M investments with 3-4x growth over 2 years. Provides direction and consults on end-to-end digital marketing campaigns for TikTok. Delivers ad spend targets with an average 110% achievement vs quarterly targets by leading cross-functional teams across ByteDance (TikTok platform & Shop Tokopedia). Earned 2 APAC level awards in one year for beyond-meet-expectation performance.
Head of Marketing at LashBoss
June 1, 2023 - October 31, 2023
Led a marketing team of 7 to plan, execute, and review full-funnel marketing strategy for Indonesian lash & hair care brand (#lashboss.id on Instagram). Crafted Brand Playbook for a new product category entry (hair care). Established the foundation for the TH market launch and the overall marketing framework for the first year.
Brand Manager Innovation & Cost Transformation (Home Care) at Unilever Indonesia
December 1, 2021 - May 1, 2022
Crafted local innovation mix across Sunlight, Rinso, Molto, and SuperPell; developed strategic communications packs for each brand; led cost transformation projects (Non-Material Supply Chain Cost & Packaging).
Assistant Marketing Mix Digital – eCommerce of Home Care at Unilever Indonesia
April 1, 2021 - November 1, 2021
Led eCommerce-fit portfolio mix and deployment strategy (asset creation, exclusive launches at eRetailers, performance marketing operationalization) for Home Care.
Unilever Future Leaders Programme Go-to-Market (Sales & Marketing Management Trainee) at Unilever
October 1, 2018 - March 1, 2021
Rotations across General Trade Sales, Foods Innovation, Lion Super Indo Baby Care, AXE grooming, Lakme Social Commerce, Tea, Love Beauty and Planet, and other brands; built end-to-end channel strategies and multi-brand experiences.
Vocational Employee, People & Organization at PwC Consulting Indonesia
August 1, 2018 - September 1, 2018
Supported day-to-day consulting team for digital transformation projects in HR for public sector clients.

Education

Bachelor of Economics at Padjadjaran University
January 11, 2030 - July 1, 2018
Non-Degree Programmes for Executives at INSEAD
February 1, 2019 - February 1, 2021
Future Leaders Programme at Unilever - INSEAD
January 11, 2030 - March 27, 2026

Qualifications

The Bytestyler of Bytedance GBS APAC
June 1, 2023 - March 27, 2026
Best New Joiner Award, Bytedance GBS APAC
September 1, 2022 - March 27, 2026
Best Undergraduate Research Paper
January 1, 2018 - March 27, 2026
Top 10 Delegate, Young Leaders Indonesia Regional Wave 5
January 1, 2018 - March 27, 2026
2nd Runner-up, Unilever Future Leaders League
January 1, 2017 - March 27, 2026

Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services