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Strategic social media manager with 5+ years of experience in driving digital growth and performance marketing for global industries, such as food and beverage, wellness, beauty, government, automotive sectors, and news media. Proven expert in managing campaigns with a high return on investment (ROI), achieving a 6.8% (CTR) through advanced optimization and audience segmentation based on data. Highly skilled in social media marketing, social media management, social media strategy, influencer marketing, and UGC content with a track record of increasing engagement by 46.9% and reaching more people through strategic storytelling and influencer ecosystems. Specialist in scaling brand reach to 16M+ people and executing content monetization strategies to drive direct sales and measurable business impact.…Strategic social media manager with 5+ years of experience in driving digital growth and performance marketing for global industries, such as food and beverage, wellness, beauty, government, automotive sectors, and news media. Proven expert in managing campaigns with a high return on investment (ROI), achieving a 6.8% (CTR) through advanced optimization and audience segmentation based on data. Highly skilled in social media marketing, social media management, social media strategy, influencer marketing, and UGC content with a track record of increasing engagement by 46.9% and reaching more people through strategic storytelling and influencer ecosystems. Specialist in scaling brand reach to 16M+ people and executing content monetization strategies to drive direct sales and measurable business impact.

Annisa Mawarni

Social Media Manager, Content Creator, Copywriter, +5

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Strategic social media manager with 5+ years of experience in driving digital growth and performance marketing for global industries, such as food and beverage, wellness, beauty, government, automotive sectors, and news media. Proven expert in managing campaigns with a high return on investment (ROI), achieving a 6.8% (CTR) through advanced optimization and audience segmentation based on data. Highly skilled in social media marketing, social media management, social media strategy, influencer marketing, and UGC content with a track record of increasing engagement by 46.9% and reaching more people through strategic storytelling and influencer ecosystems. Specialist in scaling brand reach to 16M+ people and executing content monetization strategies to drive direct sales and measurable business impact.…Strategic social media manager with 5+ years of experience in driving digital growth and performance marketing for global industries, such as food and beverage, wellness, beauty, government, automotive sectors, and news media. Proven expert in managing campaigns with a high return on investment (ROI), achieving a 6.8% (CTR) through advanced optimization and audience segmentation based on data. Highly skilled in social media marketing, social media management, social media strategy, influencer marketing, and UGC content with a track record of increasing engagement by 46.9% and reaching more people through strategic storytelling and influencer ecosystems. Specialist in scaling brand reach to 16M+ people and executing content monetization strategies to drive direct sales and measurable business impact.

Available to hire

Strategic social media manager with 5+ years of experience in driving digital growth and performance marketing for global industries, such as food and beverage, wellness, beauty, government, automotive sectors, and news media. Proven expert in managing campaigns with a high return on investment (ROI), achieving a 6.8% (CTR) through advanced optimization and audience segmentation based on data. Highly skilled in social media marketing, social media management, social media strategy, influencer marketing, and UGC content with a track record of increasing engagement by 46.9% and reaching more people through strategic storytelling and influencer ecosystems. Specialist in scaling brand reach to 16M+ people and executing content monetization strategies to drive direct sales and measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Social Media Manager at Flare Mena, Oman

October 1, 2024 - Present

Led tailored content strategies for food and beauty brands, increasing Instagram engagement by 46.9% in three months by crafting visuals and messaging aligned with audience preferences. Managed daily content calendars across Instagram, TikTok, and Facebook, optimizing post timing and storytelling to boost reach and consistency. Executed Meta Ads campaigns focusing on reach and conversions, achieving a 6.8% CTR through audience targeting and A/B testing. Collaborated with influencers to launch integrated UGC campaigns, strengthening brand identity and community trust through proactive engagement and strategic responses.

Freelance Social Media Officer at G Communication

October 1, 2021 - August 1, 2025

Developed and executed targeted digital campaigns for Indonesian government initiatives, ensuring alignment with public communication goals and cultural relevance. Collaborated with Key Opinion Leaders (KOLs) across all tiers from Nano to Mega to amplify reach and improve campaign engagement and credibility. Created and optimized Meta Ads to effectively reach segmented demographics, increasing campaign visibility and audience interaction across platforms. Monitored and analyzed social media performance metrics using platform analytics, delivering actionable insights to refine future content and ad strategies.

Freelance Social Media Specialist at Indonesia Modification Expo 2022

August 1, 2022 - October 1, 2022

Developed brand identity and comprehensive social media strategies, producing platform-specific content that increased audience engagement and strengthened brand presence. Collaborated with key opinion leaders (KOLs) and leveraged boosted posts to maximize reach and improve campaign effectiveness across Instagram and Facebook. Analyzed performance metrics and implemented continuous optimization strategies, resulting in measurable improvements in engagement rate and follower growth. Established brand guidelines, defined target audiences, and managed end-to-end social media operations, ensuring consistency in voice, visuals, and messaging across all channels.

Social Media Officer (Contract Based) at MEA Digital Marketing

January 1, 2022 - April 1, 2022

Created engaging visual and written content for @diana_musik's Instagram feed, contributing to consistent audience engagement across a 50K+ follower base. Developed and reinforced brand identity through cohesive storytelling, visual design, and tone of voice aligned with audience expectations. Crafted compelling copywriting for posts and campaigns, enhancing message clarity and boosting interaction rates across social platforms. Managed online marketplace presence and product listings, ensuring accurate branding, timely updates, and seamless customer experience across digital touchpoints.

Content & Socmed Specialist at PT Kembang Seruni Sejahtera

March 1, 2021 - December 1, 2021

Created content for Instagram feeds with 50K followers; Built and strengthened brand identity; Wrote copy; Responsible for handling the marketplace and products as well as IP.

Administration Staff (Contract Based) at IPB Administration

December 1, 2018 - March 1, 2019

Assisted in preparing project data in the form of a hard copy mapping file for the Magelang Regency area; Provided administrative support and data management.

Social Media Marketing Manager at Flare Mena

October 1, 2024 - Present

Led a data-driven content ecosystem, boosting Instagram engagement by 46.9% in 90 days; ran full-funnel ad campaigns achieving a CTR of 6.8% through A/B testing and granular audience segmentation; partnered with influencers and creatives to deploy integrated UGC programs; built content roadmaps across Instagram, TikTok, and Facebook; advanced monetization strategies to deliver direct business impact.

Social Media Manager at G Communication

October 1, 2021 - August 1, 2025

Designed and executed organic social strategies emphasizing storytelling and trends, driving 3–5x engagement growth and nationwide reach; led a 360 strategy delivering 11M+ total reach in two months; managed an influencer/KOL network (50+ creators) delivering up to 4–6x organic reach and 2x engagement uplift; optimized paid campaigns with lower CPMs and higher CTR; established data-driven dashboards to improve overall content and ad efficiency by 25–40%.

Social Media Manager at Indonesia Modification Expo 2022

August 1, 2022 - October 1, 2022

Directed 360° digital strategy generating 11M+ reach in 2 months; produced on-site filmed short-form automotive content and managed real-time social coverage and live streaming; led large-scale influencer collaborations with boosted content and paid distribution to extend reach and improve message penetration; monitored performance and applied data-driven optimizations.

Social Media Officer at MEA Digital Marketing

January 1, 2022 - April 1, 2022

Developed multi-industry social strategies focused on performance and monetization; integrated monetization tools (Monetag and third-party networks); guided end-to-end content lifecycle from ideation to conversion-optimized copy; expanded TikTok presence via Shop management and targeted campaigns; collaborated with top creators to meet monetization KPIs.

Content & Social Media Manager at Kembang Seruni Sejahtera Company

March 1, 2021 - December 1, 2021

Created engaging Instagram content for @diana_musik, reinforcing brand identity through cohesive storytelling; wrote compelling copy for posts and campaigns to boost interaction; managed online marketplace presence and product listings with consistent branding and timely updates.