Provides end-to-end website content services for startups and SMEs including marketing audit, copywriting, SEO, and web design support. Produces and manages ongoing content retainers across social media platforms (including LinkedIn), while directly managing client relationships and monitoring performance results. Focus includes AI-related marketing content, interior design startups, real estate agencies, and engineering SMEs.

Marketing Executive / Digital Marketing Strategist (Freelance) at Self-employed

Built a solo fractional consultancy delivering organic-first marketing strategy — SEO, website, social media and branding — for founders and SMEs needing senior strategic direction. Led website projects end-to-end: marketing audits, competitor research, website copywriting and optimization, and SEO. Managed ongoing retainer clients across social and LinkedIn; maintained strategy from content calendar to performance review and iteration. Worked with clients across industries such as EV charging, interior design firms, and tech startups. Led EDM campaigns to drive conversions and customer retention through automation flows.

Marketing Executive (In-House) at Tracyeinny Pte. Ltd.

Co-managed the fashion brand’s in-house content calendar with the creative team. Owned multi-platform social media management and copywriting for channels including Instagram, Telegram, RedNote, YouTube, and others. Prepared weekly newsletters for regular launches and peak periods such as Christmas and CNY, and supported double-digit campaigns. Built automated EDM flows for customer lifecycle messaging (birthday and loyalty) to drive conversions and coordinated with advertising for paid ads collateral. Managed and supported brand collaborations with influencers and sponsors for content-driven events and outreach.

Marketing Executive at Traceyiny Pte. Ltd.

Built the brand’s organic contents strategy across a full channel mix — Instagram, Telegram, Reddit, YouTube and EDM; adapted brand voice to each platform. Grew Instagram from 26.3K to 30K followers; managed end-to-end influencer and sponsor campaigns; tracked content performance to optimize engagement and conversions. Led EDM campaigns to drive conversions and customer retention; built content calendars; managed retainer clients across social and LinkedIn; aligned with campaigns.

Owned the brand's organic content strategy across a full channel mix (Instagram, Telegram, Red Note, YouTube, and EDM), built Instagram growth from 26.3K to 30K followers with engagement-focused content, managed KOL and sponsor partnerships end-to-end, tracked content performance to optimize marketing strategies, and executed EDM campaigns to drive conversions and customer retention through automation flows.

Social Media Content Creator (Agency) - Content Marketer at MarkeT J Pte. Ltd.

Owned content marketing for web copywriting, SEO, and social content across multiple platforms and client accounts. Produced strategic monthly content calendars spanning multiple clients in the health and wellness sector and supported brand growth through copy and content planning. Developed campaign assets including bi-monthly EDMs for product launches and campaigns, and created social content to increase brand visibility. Designed and managed email flows (e.g., birthday and loyalty automations) to drive conversions, coordinated with advertising teams for paid campaign collaterals, and collaborated with influencers for sponsorship and content-driven events. Managed ongoing social media writing and performance monitoring to support content effectiveness.

Digital Marketing Executive at No. 23 Pte. Ltd.

Managed social media and digital marketing execution across multiple client accounts including expat services, F&B, and health & wellness. Developed social media and website content strategy; created content end-to-end from product launches to promotions and brand events. Built and nurtured influencer partnerships; tracked and monitored content performance to optimize marketing strategies. Owned and executed EDM campaigns to drive conversions and customer retention through automation flows.