FunkForm is my own brand and online shop – created as a tribute to creativity, neurodivergence, and mental health. What started as a small idea quickly grew into a full-scale concept, where I handled everything from brand strategy and visual identity to product design, website development, and marketing.
The challenge
I wanted to create a shop that combines design with meaning – products that spark recognition, pride, and belonging. Equally important was to make the shopping experience clear and accessible, especially for an audience that values structure and predictability.
Process
Name & concept: The name FunkForm reflects the blend of function and form – and highlights how different ways of thinking and being can be strengths.
Visual identity: I designed the logo, color palette, and typography with a playful yet balanced feel. Strong contrasts and clear hierarchies make the content easy to absorb while maintaining personality and warmth.
Website & technology: The shop was built in WordPress/WooCommerce and integrated with Printful for print-on-demand fulfillment. I structured product categories, payment systems, and the overall layout from the ground up.
Accessibility & user experience: Texts are easy to enlarge, navigation is straightforward, and buttons have high contrast for clarity. I also created a step-by-step shopping guide to make the process as smooth and stress-free as possible.
Communication: Across the webshop, product descriptions, and social media, I’ve kept a consistent tone – honest, humorous, and relatable.
T-shirt design
When designing the t-shirts, I chose to work broadly – creating prints that appeal across ages, genders, diagnoses, and personal preferences. The goal is that everyone should be able to find something that feels like them. My style is clean, bold, colorful, and balanced, often combining thoughtful messages with visual simplicity.
Result
The result is an online store that is both visually cohesive and genuinely inclusive. FunkForm serves as a creative platform where I can explore ideas, test new concepts, and design with empathy – giving visibility to a community that’s often overlooked in mainstream fashion.
Learnings
This project deepened my experience in merging e-commerce and branding with accessible design. I learned how small details in clarity, contrast, and structure can make a significant difference in how people experience and connect with a product.
- Art Director