Galleria Domino – Brand Refresh

Galleria Domino is a well-known shopping center in Norrköping, Sweden, with a long history and a strong local presence. The brief was to modernize the visual identity without losing the warm and welcoming atmosphere that defines the brand. The goal was to create a contemporary design that reflects Galleria Domino as a place for everyone – regardless of background, age, or style.

Logo

To preserve recognition, we kept the original logo but updated the tagline typography to better harmonize with the new look. The logo was adapted into several color versions – black, white, deep cerise, and teal – to ensure flexibility across different materials and backgrounds.

Colors

The previous red felt outdated, so we introduced a fresh, modern palette:

A warm pink as the primary color to convey joy and friendliness.

A teal accent for balance and sophistication.

White, gray, and black for contrast and versatility.

Together, these create a modern and inviting tone that aligns with the mall’s inclusive identity.

Typography

Typography plays a key role in the new design. Headings use the sans-serif typeface Miriam Libre for a clean and contemporary impression, while Roboto is used for body text, providing readability and timelessness across both print and digital media.

Design choices

Photography was central to the visual concept. To represent Galleria Domino as a place for everyone, we selected imagery featuring people of diverse ages, genders, ethnicities, and abilities – genuine and joyful moments without artificiality. No AI-generated images were used, ensuring authenticity and a real human connection.

Result

The new visual identity gives everything from posters to the website a fresh, cohesive look. The updated color palette, typography, and imagery together form a modern yet genuine brand expression – staying true to Galleria Domino’s core message: a welcoming space for everyone.