Annupriya Bhatnagar

Global Marketing Specialist at Audible (Amazon subsidiary)

Strategized high-impact, multi-channel marketing programs while experimenting with emerging tech and CX innovations to build stronger customer connections in global audio content markets via app marketing, outbound marketing, and engagement marketing. Managed lifecycle marketing and user engagement journeys through email, in-app, push, and web content, improving early user activation and engagement rates worldwide. Launched 4 new app features across 13 international markets, aligning campaign rollout with Amazon & Audible content strategies and achieving a 15% increase in feature adoption for subscriptions.

Digital Marketing & Communications Manager at Airports Council International

Developed and executed digital marketing and communications strategies; managed paid, earned, and owned media; led SEO, web content, social media, email marketing, and content creation. Secured 20+ multilingual brand websites and 20+ earned media placements, enhancing brand visibility and online reputation. Led cross-functional teams and delivered full-funnel campaigns across markets in Europe and North America, contributing to YoY growth in digital revenue.

Marketing & Communications Manager at Accra Hotels

Managed social media, SEO-focused website management, Google Display & Paid Search ads, email marketing, content creation, and PR strategy. Implemented multi-channel campaigns, expanded brand reach, and coordinated with local suppliers and vendors. Drove growth through integrated marketing efforts across hospitality properties and related services.

Global Marketing Manager at Audible (Amazon subsidiary)

Strategized high-impact, multi-channel marketing programs while experimenting with emerging tech and CX innovations to strengthen global connections in audio content markets. Led lifecycle marketing and user engagement, developing onboarding and retention journeys across email, in-app, push, and web content. Launched 4 new app features across 13 international markets, aligning with Amazon & Audible content strategies and achieving a 15% increase in feature adoption for subscriptions. Conducted 5 beta tests to optimize in-app messaging and user experience, contributing to a 12% lift in key metrics and 9% improvement in LTV. Leveraged AI-based segmentation and automation to personalize messaging at scale, increasing open rates by 22% and CTR by 17% for email and push. Managed global campaign calendars and cross-functional asset delivery.

Digital Marketing & Communications Manager at Airports Council International

Handled social media management, paid social ads, email marketing, SEM, content creation, and online channel rebranding. Developed paid and organic social strategies across Meta and LinkedIn, delivering +30% impressions, +56% engagement rate, and +25K LinkedIn followers YoY. Led campaign performance with 1.5x ROAS and improved CTR, built an influencer marketing program with 120+ aviation influencers, and enhanced brand visibility through social listening. Oversaw brand SEO efforts, achieving 15% YoY growth in organic traffic and managed multilingual sites and PR initiatives.