Twine

META ADS SETUP

Esther Akinwumi
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  • Project creator

I managed a lead-capture campaign for a client, starting with the design of a conversion-focused landing page to give the ads a stronger foundation. From there, I handled the advertising process with a focus on creating a cohesive journey from the initial ad interaction to the lead capture stage. This experience informs my approach to connecting landing-page experience, campaign structure and lead generation rather than treating them as separate tasks.