ANSHIKA GUPTA

Managed complete digital content strategy for a major streetwear DTC brand, resolving a critical competitor confusion issue and expanding organic search footprint via a 50+ topic blog cluster strategy. Wrote and formatted 10+ search-optimized Shopify blog posts with meta descriptions, URL handles, internal linking, and tags. Built end-to-end automated email and push notification sequences covering welcome journeys, exclusive product drops, urgency, and post-purchase follow-ups. Designed multi-platform visual content and caption suites for Instagram, Reddit, and LinkedIn, embedding structured calls-to-action to funnel traffic into active WhatsApp communities.

Executed remote social media management and asset scheduling across Instagram and Facebook for multiple international client accounts, strictly maintaining brand voice alignment. Authored 10+ long-form SEO blog posts and conducted off-page backlink campaigns to enhance domain authority and organic visibility. Conducted weekly data tracking and engagement audits to pivot strategies based on real-time insights.

Researched localized and macro digital trends to create high-engagement Reels and carousel content concepts, keeping client asset pipelines full and organized. Maintained a centralized digital library of content documentation and drafts to accelerate internal scaling and creative workflows.