Hi, I’m Anshika Gupta—a results-driven Digital Marketer and Content Strategist with a track record of growing organic reach and crafting engaging brand narratives for international agencies and DTC brands. I blend a BBA in Digital Marketing with ongoing MSc Management studies at the University of Sussex, bringing hands-on expertise in technical SEO, social media management, and AI-accelerated workflows. I’m seeking part-time or student-focused marketing and brand roles within the UK ecosystem. Beyond the day-to-day, I design multi-platform content, optimize product storytelling on Shopify, and build engagement through email and push notification automations. I’m excited to contribute to teams that value data-driven storytelling and creative design as we grow brands together.

ANSHIKA GUPTA

Hi, I’m Anshika Gupta—a results-driven Digital Marketer and Content Strategist with a track record of growing organic reach and crafting engaging brand narratives for international agencies and DTC brands. I blend a BBA in Digital Marketing with ongoing MSc Management studies at the University of Sussex, bringing hands-on expertise in technical SEO, social media management, and AI-accelerated workflows. I’m seeking part-time or student-focused marketing and brand roles within the UK ecosystem. Beyond the day-to-day, I design multi-platform content, optimize product storytelling on Shopify, and build engagement through email and push notification automations. I’m excited to contribute to teams that value data-driven storytelling and creative design as we grow brands together.

Available to hire

Hi, I’m Anshika Gupta—a results-driven Digital Marketer and Content Strategist with a track record of growing organic reach and crafting engaging brand narratives for international agencies and DTC brands. I blend a BBA in Digital Marketing with ongoing MSc Management studies at the University of Sussex, bringing hands-on expertise in technical SEO, social media management, and AI-accelerated workflows. I’m seeking part-time or student-focused marketing and brand roles within the UK ecosystem.

Beyond the day-to-day, I design multi-platform content, optimize product storytelling on Shopify, and build engagement through email and push notification automations. I’m excited to contribute to teams that value data-driven storytelling and creative design as we grow brands together.

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Language

English
Fluent
Hindi
Fluent
French
Beginner

Work Experience

Content Strategist and Copywriter at The Dark Store
January 1, 2026 - Present
Managed complete digital content strategy for a major streetwear DTC brand, resolving a critical competitor confusion issue and expanding organic search footprint via a 50+ topic blog cluster strategy. Wrote and formatted 10+ search-optimized Shopify blog posts with meta descriptions, URL handles, internal linking, and tags. Built end-to-end automated email and push notification sequences covering welcome journeys, exclusive product drops, urgency, and post-purchase follow-ups. Designed multi-platform visual content and caption suites for Instagram, Reddit, and LinkedIn, embedding structured calls-to-action to funnel traffic into active WhatsApp communities.
Social Media Assistant at Simply Socials Digital Marketing Agency
July 1, 2025 - November 1, 2025
Executed remote social media management and asset scheduling across Instagram and Facebook for multiple international client accounts, strictly maintaining brand voice alignment. Authored 10+ long-form SEO blog posts and conducted off-page backlink campaigns to enhance domain authority and organic visibility. Conducted weekly data tracking and engagement audits to pivot strategies based on real-time insights.
Social Media & Content Writer Intern at Scorp Studio
March 1, 2025 - Present
Researched localized and macro digital trends to create high-engagement Reels and carousel content concepts, keeping client asset pipelines full and organized. Maintained a centralized digital library of content documentation and drafts to accelerate internal scaling and creative workflows.
Digital Marketing Intern at IIDE Indian Institute of Digital Education
August 1, 2024 - Present
Completed hands-on training in Social Media Marketing, SEO, and Content Writing within a structured global internship programme. Conducted prospect research and data analysis to support marketing campaign planning and execution.
Digital Marketing Intern (Global Virtual Internship Programme) at IIDE Indian Institute of Digital Education
August 1, 2024 - Present
Completed hands-on training in Social Media Marketing, SEO, and Content Writing within a structured global internship programme. Conducted prospect research and data analysis to support marketing campaign planning and execution.

Education

BBA in Digital Marketing at MIT World Peace University, Pune, India
January 11, 2030 - May 1, 2025
MSc in Management at University of Sussex, Brighton, United Kingdom
September 1, 2026 - June 14, 2026
MSc in Management at University of Sussex
September 1, 2026 - June 14, 2026
BBA in Digital Marketing at MIT World Peace University (MIT-WPU)
September 1, 2022 - May 1, 2025
MSc in Management at University of Sussex
September 1, 2026 - June 14, 2026
BBA in Digital Marketing at MIT World Peace University
September 1, 2022 - May 1, 2025

Qualifications

Generative AI Job Simulation – BCG X (Forage)
January 1, 2026 - June 14, 2026
Strategy Consulting Job Simulation – BCG X (Forage)
January 1, 2026 - June 14, 2026
Product Management – LinkedIn
January 1, 2026 - June 14, 2026
Marketing with Canva – Canva Design School
January 1, 2026 - June 14, 2026
Content Marketing & SEO Certifications – HubSpot Academy
January 1, 2025 - June 14, 2026
National Academic Immersion Programme – IIT Jodhpur x MIT-WPU
January 1, 2024 - June 14, 2026
Generative AI Job Simulation – BCG X (Forage)
January 1, 2026 - June 14, 2026
Strategy Consulting Job Simulation – BCG X (Forage)
January 1, 2026 - June 14, 2026
Introduction to Strategy Consulting Job Simulation – BCG X (Forage)
January 1, 2026 - June 14, 2026
Product Management – LinkedIn
January 1, 2026 - June 14, 2026
Marketing with Canva – Canva Design School
January 1, 2026 - June 14, 2026
Content Marketing Certification – HubSpot Academy
January 1, 2025 - June 14, 2026
SEO Certification – HubSpot Academy
January 1, 2025 - June 14, 2026
National Academic Immersion Programme: Technology, Business and Leadership – IIT Jodhpur x MIT -WPU
January 1, 2024 - June 14, 2026
Generative AI Job Simulation – BCG X (Forage)
January 1, 2026 - June 14, 2026
Strategy Consulting Job Simulation – BCG X (Forage)
January 1, 2026 - June 14, 2026
Introduction to Strategy Consulting Job Simulation – BCG X (Forage)
January 1, 2026 - June 14, 2026
Product Management – LinkedIn
January 1, 2026 - June 14, 2026
Marketing with Canva – Canva Design School
January 1, 2026 - June 14, 2026
Content Marketing Certification – HubSpot Academy
January 1, 2025 - June 14, 2026
SEO Certification – HubSpot Academy
January 1, 2025 - June 14, 2026
National Academic Immersion Programme: Technology, Business and Leadership – IIT Jodhpur x MIT -WPU
January 1, 2024 - June 14, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Other, Travel & Hospitality, Education