Strategic brand marketer with 8+ years driving premium FMCG growth through 360° activation and digital transformation. Delivered 30.8% media efficiency gains within 4 months while managing €1.6M budgets. Expert in portfolio strategy, on-trade excellence, and integrated campaigns across BENELUX markets.…

Anthony Elskens

Strategic brand marketer with 8+ years driving premium FMCG growth through 360° activation and digital transformation. Delivered 30.8% media efficiency gains within 4 months while managing €1.6M budgets. Expert in portfolio strategy, on-trade excellence, and integrated campaigns across BENELUX markets.…

Available to hire

Strategic brand marketer with 8+ years driving premium FMCG growth through 360° activation and digital transformation. Delivered 30.8% media efficiency gains within 4 months while managing €1.6M budgets. Expert in portfolio strategy, on-trade excellence, and integrated campaigns across BENELUX markets.

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Work Experience

Senior Brand Manager at Holy Marketing
January 1, 2021 - November 25, 2025
Optimized Bavik Super Pilsner radio campaign achieving 30.8% better cost-efficiency and 52% total recall while reducing budget by 14.7% in 2025; re-structured French market operations; developed 'nine must-win battles' framework transforming Petrus, Bavik and Demide Méléé from brand positioning to retail activation; managed €500K marketing budget across portfolio; built comprehensive brand toolkit ensuring consistent execution across all touchpoints, from packaging and POS to digital content and retail activations.
Trade Ambassador at Bacardi
January 1, 2024 - January 1, 2024
Increased customer engagement by 20% within 12 months through 307 tailored training sessions, enhancing brand loyalty and advocacy; consulted on cluster-wide brand plans and NPD concepts, translating bartender insights into strategic activation calendars; partnered cross-functionally with sales, marketing and category development teams to align advocacy programs with commercial priorities across the Benelux cluster.
Brand Manager & Brand Ambassador at Hendrick's Gin
January 1, 2022 - January 1, 2022
Selected for global Hendrick's Neptunia development team with PUMA Creative Director, shaping new SKU from concept to launch; delivered 72% sales uplift and 2-3x rate of sale growth by translating global toolkit strategies into locally executed gift pack activations and menu placements across Belux key accounts; contributed to global Hendrick's Neptune launch; enhanced brand building efforts, driving a 20% increase in consumer awareness within 12 months through culture-focused engagement and storytelling; led agency partnerships across creative, media and PR to ensure best-practice execution aligned with brand strategy.

Education

Bachelor in Business Management - Marketing at UCLL Leuven
January 1, 2013 - January 1, 2016
Bachelor in Car Technologies at Thomas More
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Travel & Hospitality
    paper “Designing Immersive Brand Worlds — Experiential Blueprint”

    A strategic blueprint for translating brand strategy into meaningful, multi-sensory experiences. This case shows my approach to narrative development, cultural relevance, ritual design, and experiential ecosystems that strengthen emotional connection and brand equity.