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I’m a full-stack marketer with 20+ years of experience, including 10 years in leadership roles — driving brand scale, lead generation, and lasting consumer engagement. I build and coach high-performing teams, analyze data for strategic decision-making, and plan/execute omni-channel marketing strategies – these are my tools. I scale and differentiate brands – and I love it.…

Tony Potter

Fractional CMO, Marketing Consultant, Brand Strategist, +2

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I’m a full-stack marketer with 20+ years of experience, including 10 years in leadership roles — driving brand scale, lead generation, and lasting consumer engagement. I build and coach high-performing teams, analyze data for strategic decision-making, and plan/execute omni-channel marketing strategies – these are my tools. I scale and differentiate brands – and I love it.…

Available to hire

I’m a full-stack marketer with 20+ years of experience, including 10 years in leadership roles — driving brand scale, lead generation, and lasting consumer engagement.
I build and coach high-performing teams, analyze data for strategic decision-making, and plan/execute omni-channel marketing strategies – these are my tools. I scale and differentiate brands – and I love it.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Consultant at Potter Marketing Group

January 1, 2022 - Present

Consultant / Fractional CMO – Senior-level brand marketing, analytics, lead generation, creative direction, team building, and AI integration. Drove lead generation and brand growth for home improvement (B2C) and agency (B2B) clients through UX/UI optimization, segmentation, content strategy, OTT/CTV and radio campaigns, and advanced analytics; served as a key member of leadership teams. Repositioned personal recreation brands (B2C) with segmentation strategies and social-media overhauls.

Director of Marketing at Bitcoin Depot

January 1, 2021 - December 31, 2022

Head of marketing and revenue; functional head of marketing. Tripled revenue in 12 months, fueling an $885M private equity acquisition. Increased new customer acquisition by 17% through segmentation, lifecycle marketing, and digital strategy overhaul. Built and scaled marketing organization across Performance Marketing, Brand/Consumer, and Creative teams. Launched BDCheckout with national retail partners, driving new revenue streams. Consolidated agency partners, saving $2M annually while improving creative output.

Head of Global Marketing & Communications at Alchemy

January 1, 2015 - December 31, 2019

Omni-channel digital marketing agency leadership for B2C & B2B (CPG, Restaurant, Horse Racing, Cybersecurity, Retail). Accelerated client growth through customer-centric marketing strategies, brand launches, lead generation programs, and refined go-to-market approaches. Delivered four consecutive years of revenue growth by integrating brand building, UX/UI website development, social media strategy, SEO, Google Ads, and targeted email campaigns.

Sr Customer Marketing Manager at The Coca-Cola Company

January 1, 2005 - December 31, 2015

Increased Coca-Cola brand volume by 8% at major national restaurant chains; secured $600M+ in new business by developing and delivering the Why Coke brand story, managing C-suite relationships, and engaging store-level teams to drive brand adoption. Led the Coca-Cola Freestyle dispenser launch in Foodservice and planned high-profile promotional programs that partnered Coca-Cola assets with restaurant goals to boost volume. Activated sports & entertainment sponsorships to increase syrup volume.

VP Account Supervisor at MullenLowe

January 1, 1999 - December 31, 2003

Directed sponsorship and event marketing for The GM Card (GM & HSBC partnership), growing program revenue from $1.5M to $12M in three years through data-driven acquisition strategies. Secured high-profile sponsorships (NASCAR, major concert tours, PGA Tour, CMA Awards, Primetime Emmy Awards). Increased agency revenue by $4M (+52%) and oversaw 11 direct and 24 indirect reports, building a high-performance events team.