I am a digital analytics and marketing professional with experience in web and mobile analytics, tag management, privacy compliance, data visualization, CRO, and customer data platforms. I enjoy transforming complex data into practical insights that help teams improve performance and customer experiences. With a background in psychology and consumer behavior, I bring a human-centered perspective to technology and business strategy. I am passionate about learning, collaborating with multidisciplinary teams, and helping organizations make better use of their data and digital tools.…

Antonio Rodríguez

I am a digital analytics and marketing professional with experience in web and mobile analytics, tag management, privacy compliance, data visualization, CRO, and customer data platforms. I enjoy transforming complex data into practical insights that help teams improve performance and customer experiences. With a background in psychology and consumer behavior, I bring a human-centered perspective to technology and business strategy. I am passionate about learning, collaborating with multidisciplinary teams, and helping organizations make better use of their data and digital tools.…

Available to hire

I am a digital analytics and marketing professional with experience in web and mobile analytics, tag management, privacy compliance, data visualization, CRO, and customer data platforms. I enjoy transforming complex data into practical insights that help teams improve performance and customer experiences.

With a background in psychology and consumer behavior, I bring a human-centered perspective to technology and business strategy. I am passionate about learning, collaborating with multidisciplinary teams, and helping organizations make better use of their data and digital tools.

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Skills

Experience Level

Data Visualization
Expert
GA4
Expert
API
Expert
Looker Studio
Expert
SQL
Expert
SEO
Expert
Google Ads
Expert
Data Science
Expert
ETL
Expert
CSS
Intermediate
SEMrush
Intermediate
Hotjar
Intermediate
HTML5
Intermediate
Leadership
Intermediate
Integromat
Intermediate
Mailchimp
Intermediate
HubSpot
Intermediate
Email Marketing
Intermediate
JavaScript
Intermediate
Microsoft Excel
Intermediate
WordPress
Intermediate
LinkedIn
Intermediate
Microsoft Powerpoint
Intermediate
Fivetran
Intermediate
Joomla
Intermediate
Drupal
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Product Owner Web Compliance & Tag Management Consultant at BASF
August 1, 2025 - Present
Manage the product backlog and coordinate with external providers to align company needs and sprint deliverables. Set up website and mobile analytics by creating tagging documentation and implementing tags in Tealium. Configure analytics and marketing tags in line with local and global privacy regulations using OneTrust. Debug data layers, scripts, and cookies, provide marketing training to operating divisions, create insight-driven reports using Datorama and Piano Analytics, and configure and activate CDP capabilities.
Tag Management & Web Analytics Consultant at BASF
September 10, 2021 - Present
Implemented and documented website and mobile analytics using Tealium. Configured web analytics and marketing tags according to privacy regulations with OneTrust, debugged data layers, scripts, and cookies, and advised operating divisions on marketing effectiveness. Produced data-driven web analysis reports using Datorama and Piano Analytics and supported customer data platform configuration and activation.
Data Analyst Specialist at Habitant
February 10, 2021 - September 9, 2021
Created web analysis reports for clients using GA4, Universal Analytics, and Adobe Analytics. Developed tagging guides and implemented tags with Google Tag Manager. Configured analytics and marketing tags using Cookiebot, built KPI dashboards in Data Studio, extracted and processed API data, and created, cleaned, and combined BigQuery tables with SQL. Supported data migration using Integromat, Fivetran, and StitchData, and proposed and implemented CRO tests with Google Optimize.
Digital Marketing Specialist (Analyst) at Darwin Social Noise
January 12, 2020 - February 10, 2021
Supported digital marketing and analytics projects, including web analytics setup, analysis, and reporting with Google Tag Manager, Google Analytics, and Google Data Studio. Worked on CRO through A/B testing and heatmaps, managed digital projects, contributed to digital strategy proposals, performed SEO keyword research and reporting, analyzed social media performance, supported inbound marketing, configured SEM tracking and dashboards, integrated email marketing journeys, and worked with CMS platforms.
Digital Analyst and CRO Specialist at Freelance
July 1, 2019 - Present
Provided consulting services to small and medium-sized businesses and agencies in digital analytics, conversion rate optimization, data visualization, and business strategy.
F2F Manager at Comité español de ACNUR
March 1, 2018 - June 30, 2019
Managed recruitment and coordinated a team of 10 people. Trained team members in sales techniques and prepared performance reports.
ONG Fundraising at Comité español de ACNUR
September 20, 2017 - February 28, 2018
Prospected and acquired new donors for the organization while supporting negotiation and resource allocation activities.
Clinical Psychologist Trainee at PsicACT
January 20, 2017 - April 30, 2017
Assisted with psychotherapy sessions, contributed to the development of clinical reports, and taught mindfulness classes.

Education

Bachelor in Psychology at University of Salamanca
November 30, 2012 - November 30, 2016
Master in Digital Marketing at Open University of Catalonia
November 30, 2017 - November 30, 2018
Specialized Course in Digital Marketing at ENyD
June 12, 2020 - January 10, 2021

Qualifications

Driving Licence B
January 11, 2030 - August 26, 2026
Tealium AudienceStream CDP Product Certification
June 1, 2022 - January 1, 2024
Tealium EventStream API Hub Product Certification
June 1, 2022 - January 1, 2024
Tealium iQ Tag Management Product Certification
June 1, 2022 - January 1, 2024
Piano Analytics Technical User Certification
November 1, 2021 - May 1, 2022
Piano Analytics Advanced User Certification
November 1, 2021 - May 1, 2022
Cookie Expert Certification
January 1, 2022 - March 1, 2022
IBM Data Science Specialization
January 1, 2021 - May 1, 2021
Google Analytics Individual Certification
May 1, 2020 - June 1, 2020
Google Ads 360 Certification
May 1, 2020 - June 1, 2020
Google Ads Search Certification
May 1, 2020 - June 1, 2020
Google Ads Display Certification
May 1, 2020 - June 1, 2020
Google Ads Measure Certification
May 1, 2020 - June 1, 2020
Google Ads Apps Certification
May 1, 2020 - June 1, 2020
Google Ads Video Certification
May 1, 2020 - June 1, 2020
Google Ads Shopping Certification
May 1, 2020 - June 1, 2020
Content Marketing Certification
May 1, 2020 - July 1, 2020
Inbound Marketing Certification
May 1, 2020 - July 1, 2020
Responsive Web Design Certification
April 1, 2020 - January 1, 2021
JavaScript Algorithms and Data Structures Certification
April 1, 2020 - January 1, 2021

Industry Experience

Computers & Electronics, Software & Internet, Professional Services, Non-Profit Organization, Education

Skills

Experience Level

Data Visualization
Expert
GA4
Expert
API
Expert
Looker Studio
Expert
SQL
Expert
SEO
Expert
Google Ads
Expert
Data Science
Expert
ETL
Expert
CSS
Intermediate
SEMrush
Intermediate
Hotjar
Intermediate
HTML5
Intermediate
Leadership
Intermediate
Integromat
Intermediate
Mailchimp
Intermediate
HubSpot
Intermediate
Email Marketing
Intermediate
JavaScript
Intermediate
Microsoft Excel
Intermediate
WordPress
Intermediate
LinkedIn
Intermediate
Microsoft Powerpoint
Intermediate
Fivetran
Intermediate
Joomla
Intermediate
Drupal
Intermediate
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