Hi, I'm Anuja Pardeshi, a Paris-based digital marketer with over 5 years of international experience.

About

Hi, I’m Anuja Pardeshi, a Paris-based digital marketer with over 5 years of international experience. I specialize in brand building and content strategy, and I have a real passion for creating campaigns that strengthen brand equity, engage audiences, and drive growth. I enjoy helping brands craft culturally rich narratives and strategies that truly connect with people.

Throughout my career, I’ve worked with renowned brands and agencies, managing social media positioning, campaign ideation, and audience engagement. I love collaborating with diverse teams and growing my network on platforms like LinkedIn through thought leadership and original insights. I’m excited to leverage my skills and experiences in new roles that challenge and inspire me.

  • 9 years' experience
  • Joined April 2025

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Professional Services
  • Software & Internet

Work experience· 10 roles

Creative Strategist & Consultant · FreelanceJan 2024 – Present · 2 yrs 11 mos

Building a consultancy focused on helping brands and creatives craft culturally rich narratives and strategies. Advising clients on social media positioning, campaign ideation and audience engagement, while actively growing visibility on LinkedIn through thought leadership and original insights.

Creative Strategist & Consultant · FreelanceJan 2024 – Jun 2024 · 6 mos

Building a consultancy focused on helping brands and creatives craft culturally rich narratives and strategies. Advising clients on social media positioning, campaign ideation and audience engagement while actively growing visibility on LinkedIn through thought leadership and original insights.

Earned Media Manager – EMEA · MAC Cosmetics – Estée Lauder CompaniesDec 2023 – Jul 2025 · 1 yr 8 mos

Led regional communications and events to maximize PR visibility, while supporting 18 affiliates in developing TikTok strategies through emerging market insights to boost EMV. Collaborated with Artistry and CRM teams to revamp MUS strategy that led to a 15% increase in in-store appointments.

Earned Media Manager – EMEA · MAC Cosmetics – Estée Lauder CompaniesJan 2023 – Dec 2023 · 1 yr
Content & Influence Manager – EMEA · Triller InternationalDec 2022 – Jul 2025 · 2 yrs 8 mos
Content & Influence Manager – EMEA · Triller InternationalJan 2020 – Dec 2022 · 3 yrs
Online Marketing Assistant – EMEA · MAC Cosmetics – Estée Lauder CompaniesDec 2019 – Jul 2025 · 5 yrs 8 mos
Online Marketing Assistant – EMEA · MAC Cosmetics – Estée Lauder CompaniesJan 2019 – Dec 2019 · 1 yr

Education

Masters in Luxury Management · NEOMA Business School, Politecnico di Milano2018 – 2020
International Masters in Luxury Management – Dual Degree · NEOMA Business School - France, POLITECNICO DI MILANO – Italy2018 – 2020
International Masters in Luxury Management – Dual Degree · NEOMA Business School - France, POLITECNICO DI MILANO – Italy2018 – 2020

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