Anuj Shrestha

Crafted and implemented the company’s brand vision, established marketing procedures from scratch, enrolling 60 students in the first three months through targeted campaigns and AI-driven audience segmentation. Led a global team of content creators and marketers, ensuring cohesive brand messaging and cultural alignment. Developed multimedia content and brand collateral, enhancing brand recognition by 24% in initial stakeholder feedback.

Led global marketing campaigns across LATAM, MENA, and Asia, increasing student enrollment by 23% using AI-powered tools for audience targeting and campaign optimization. Directed a multinational team of 10 marketers, aligning strategies across regions for consistent brand messaging. Designed and executed webinars and virtual events, boosting engagement by 15% and generating 500+ qualified leads. Managed a $500K marketing budget, achieving a 10% reduction in cost per acquisition. Collaborated with creative teams to develop multimedia content, improving brand consistency and reach.

Developed global marketing strategies that drove a 33% increase in student enrollment across South East Asia and Australia. Led business continuity efforts during the COVID-19 pandemic, achieving a 17% enrollment increase despite global challenges. Reduced operational costs by 12% while maintaining program quality, optimizing budget allocation across marketing channels. Collaborated with admissions and sales teams to align marketing efforts with enrollment goals, resulting in a 22% increase in conversion rates.