Drove digital growth and SEO by achieving a 10,000+ increase in Instagram followers while maintaining engagement above 5%. Revamped website content using SEO best practices to improve organic web traffic by 50%. Spearheaded marketing and operational initiatives including retail launch efforts leading to store revenue growth. Led brand identity and customer loyalty initiatives including brand merchandising design and the launch of an online loyalty program. Managed performance marketing to increase website traffic by 30%. Used CMS and marketing automation tools (HubSpot, Mailchimp) and design tools (Canva, Adobe Creative Suite) to streamline operations and earn Spot awards in February and March.

Content Manager at HERO Vired

September 1, 2023 - July 1, 2024

Senior Marketing Executive at Penguin Random House

September 1, 2023 - July 1, 2024

Led social media & content strategy with 15+ content pieces monthly while maintaining engagement at 10% and above. Managed high-volume advertising campaigns for frontlist and backlist titles with 10+ targeted ads; handled an advertising budget of ₹1,00,000 per month to drive visibility and sales. Managed marketing campaigns for new book releases with close author collaboration to develop launch strategies. Revamped website content and optimized SEO, improving brand search visibility and increasing traffic. Delivered retail operations impact by spearheading launch of two retail locations within one month, achieving 100+ visitors on opening days and sustaining growth that contributed to 40% increase in store revenue. Led end-to-end brand merchandising design/launch with creative copywriting across social and in-store touchpoints and launched an online loyalty program to incentivize repeat customers.