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I’m Anvita Shah, a product and brand designer who specializes in luxury storytelling and intuitive digital experiences. I’ve led end-to-end design—from information architecture and wireframes to high-fidelity prototypes and production-ready design systems—balancing visual craft with user-centered navigation and flow clarity. Most recently, I developed a refreshed brand identity and a cohesive website structure for JADE’s expansion across fashion, home, jewelry, art, gifting, and hospitality, and I’m currently guiding the website design direction in production. Previously at Monkey Tilt, I led a UI/UX team across web and mobile, improved onboarding efficiency by 40%, and helped build design-to-code workflows, while also extending brand presence through apparel and guidelines.…I’m Anvita Shah, a product and brand designer who specializes in luxury storytelling and intuitive digital experiences. I’ve led end-to-end design—from information architecture and wireframes to high-fidelity prototypes and production-ready design systems—balancing visual craft with user-centered navigation and flow clarity. Most recently, I developed a refreshed brand identity and a cohesive website structure for JADE’s expansion across fashion, home, jewelry, art, gifting, and hospitality, and I’m currently guiding the website design direction in production. Previously at Monkey Tilt, I led a UI/UX team across web and mobile, improved onboarding efficiency by 40%, and helped build design-to-code workflows, while also extending brand presence through apparel and guidelines.

Anvita Shah

Product Designer, UX Designer, UI Designer, +2

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I’m Anvita Shah, a product and brand designer who specializes in luxury storytelling and intuitive digital experiences. I’ve led end-to-end design—from information architecture and wireframes to high-fidelity prototypes and production-ready design systems—balancing visual craft with user-centered navigation and flow clarity. Most recently, I developed a refreshed brand identity and a cohesive website structure for JADE’s expansion across fashion, home, jewelry, art, gifting, and hospitality, and I’m currently guiding the website design direction in production. Previously at Monkey Tilt, I led a UI/UX team across web and mobile, improved onboarding efficiency by 40%, and helped build design-to-code workflows, while also extending brand presence through apparel and guidelines.…I’m Anvita Shah, a product and brand designer who specializes in luxury storytelling and intuitive digital experiences. I’ve led end-to-end design—from information architecture and wireframes to high-fidelity prototypes and production-ready design systems—balancing visual craft with user-centered navigation and flow clarity. Most recently, I developed a refreshed brand identity and a cohesive website structure for JADE’s expansion across fashion, home, jewelry, art, gifting, and hospitality, and I’m currently guiding the website design direction in production. Previously at Monkey Tilt, I led a UI/UX team across web and mobile, improved onboarding efficiency by 40%, and helped build design-to-code workflows, while also extending brand presence through apparel and guidelines.

Available to hire

I’m Anvita Shah, a product and brand designer who specializes in luxury storytelling and intuitive digital experiences. I’ve led end-to-end design—from information architecture and wireframes to high-fidelity prototypes and production-ready design systems—balancing visual craft with user-centered navigation and flow clarity.

Most recently, I developed a refreshed brand identity and a cohesive website structure for JADE’s expansion across fashion, home, jewelry, art, gifting, and hospitality, and I’m currently guiding the website design direction in production. Previously at Monkey Tilt, I led a UI/UX team across web and mobile, improved onboarding efficiency by 40%, and helped build design-to-code workflows, while also extending brand presence through apparel and guidelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Designer at NV IT A SHAH (Jade by MK)

November 1, 2025 - January 1, 2026

Developed a refreshed brand identity to support JADE’s expansion from a couture fashion brand into a multi-vertical luxury house across fashion, home, jewelry, art, gifting, and hospitality. Defined the information architecture and website structure for a new brand website, organizing legacy and newly introduced verticals into a cohesive digital ecosystem. Led website design direction (in production) with a focus on luxury storytelling, intuitive navigation, and elevated visual design, partnering with the Creative Director and leadership to translate brand vision into the new visual direction, brand deck, and web experience.

Experience Product Designer / Design Consultant at ANVITA SHAH (Jade by Mrn)

November 1, 2025 - January 1, 2026

Developed a refreshed brand identity to support JADE’s expansion from a couture fashion brand into a multi-vertical luxury house spanning fashion, home, jewelry, art, gifting, and hospitality. Defined information architecture and site structure for a new brand website, organizing legacy and newly introduced verticals into a cohesive digital ecosystem. Led website design direction in production with a focus on luxury storytelling, intuitive navigation, and elevated visual design. Partnered with the Creative Director and leadership to translate the brand vision into a new visual direction, brand deck, and web experience.

Head of Design at Monkey Tilt

September 1, 2023 - October 1, 2025

Led a 6-person UI/UX team across web and mobile product design, delivering end-to-end user flows, wireframes, high-fidelity prototypes, and production-ready design systems. Built and managed a multidisciplinary design and development team with the CTO following a $34M series B raise, establishing design-to-code workflows and improving design handoff accuracy. Optimized onboarding, sign-up, and deposit flows, driving a 40% improvement in onboarding efficiency and supporting 10,000+ signups and 2,500+ first-time depositors within three months post-launch. Created TiltClub’s streetwear apparel line, developed the Monkey Tilt logo and brand guidelines, and supported branding and marketing touchpoints.

Product Designer at Ather Digital

January 1, 2023 - September 1, 2023

Worked with the Head of Product to define core user journeys, key user flows, and interface concepts for an institutional trading and portfolio management tool. Conducted user research and customer analysis, surveying 25 traders and portfolio managers to identify pain points and propose features for unified portfolio views. Performed competitive analysis across Talos, Hidden Road, and Coin Routes to inform UX strategy and feature prioritization. Built brand guidelines and presented product and brand vision to leadership to align stakeholders around a cohesive design direction prior to acquisition.

Art Director at Badger Agency

September 1, 2021 - December 1, 2022

Led the agency rebrand, including logo design, website redesign, visual identity, and brand system development. Pitched and designed Wella’s global campaign, exceeding hair advertising benchmarks across attention, relevance, resonance, and informational impact metrics; the 60-second spot ranked in the 97th percentile for attention, 91st for relevance and resonance, and 94th for information and impact. Designed and art-directed campaigns for Clairol, Calia, and Olay from concept development through final execution.

Illustration / Animation Art Director at Badger Agency

September 1, 2021 - December 1, 2022

Led the agency rebrand, including logo design, website redesign, visual identity, and brand system development. Pitched and designed Wella’s global campaign, exceeding hair advertising benchmarks across attention, relevance, resonance, and informational impact metrics; the 60-second spot ranked in the 97th percentile for attention and achieved high percentile scores across other measures.