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I have worked on developing growth strategies, conducting should-cost analyses, price-related data benchmarking, and delivering insights that support decision-making, which translates effectively into roles in corporate strategy, business development, and market analytics. I also love working on designing print media on Canva, sketching and bit of content writing…

Anwesha Mandal

Marketing Strategist, Growth Marketer, Marketing Analyst, +3

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I have worked on developing growth strategies, conducting should-cost analyses, price-related data benchmarking, and delivering insights that support decision-making, which translates effectively into roles in corporate strategy, business development, and market analytics. I also love working on designing print media on Canva, sketching and bit of content writing…

Available to hire

I have worked on developing growth strategies, conducting should-cost analyses, price-related data benchmarking, and delivering insights that support decision-making, which translates effectively into roles in corporate strategy, business development, and market analytics.
I also love working on designing print media on Canva, sketching and bit of content writing

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Work Experience

Strategy Consultant at EY-Parthenon, Mumbai

April 1, 2025 - October 27, 2025

Led growth strategy engagements for a Mumbai-based pharma client, boosting topline revenue and optimizing salesforce productivity through focused training, tools and incentive programs; advised organizational restructuring and LPT rationalization to reduce attrition and improve profitability by approximately ₹5 Cr. Formulated GTM strategies to strengthen anchor and portfolio brands, driving ₹180 Cr sales growth over five years. Crafted expansion plans to enter new regions and Therapy Areas, aligned with market needs. Produced actionable insights to support a topline target of ~₹200 Cr (base) to ~₹400 Cr (optimistic) over five years.

Data Science Intern at CRISIL India Limited

June 1, 2022 - October 27, 2025

Classified news articles and sentiments using ML. Built a corpus, defined categories, and created SOPs for data preprocessing. Pipeline development and model evaluation across classifiers; achieved initial 60–70% accuracy, improved to 87% on 1000+ data points; implemented sentiment analysis with 50–60% accuracy on the same dataset.