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Hi, I'm Aoife Carey—a results-driven marketing professional with more than seven years of experience delivering successful product launches, digital campaigns, and brand development. I thrive on turning ideas into measurable results, coordinating cross-functional teams, and creating compelling content for web and offline channels. I have led large-scale events and clinic rollouts, managed multi-market campaigns across Europe, and built data-driven strategies that improve engagement and membership. I hold an MSc in Marketing and Management from University College Cork and have a track record of strengthening brand presence while ensuring a consistent customer experience.…Hi, I'm Aoife Carey—a results-driven marketing professional with more than seven years of experience delivering successful product launches, digital campaigns, and brand development. I thrive on turning ideas into measurable results, coordinating cross-functional teams, and creating compelling content for web and offline channels. I have led large-scale events and clinic rollouts, managed multi-market campaigns across Europe, and built data-driven strategies that improve engagement and membership. I hold an MSc in Marketing and Management from University College Cork and have a track record of strengthening brand presence while ensuring a consistent customer experience.

Aoife Carey

Marketing Strategist, Content Creator, Brand Designer, +2

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Hi, I'm Aoife Carey—a results-driven marketing professional with more than seven years of experience delivering successful product launches, digital campaigns, and brand development. I thrive on turning ideas into measurable results, coordinating cross-functional teams, and creating compelling content for web and offline channels. I have led large-scale events and clinic rollouts, managed multi-market campaigns across Europe, and built data-driven strategies that improve engagement and membership. I hold an MSc in Marketing and Management from University College Cork and have a track record of strengthening brand presence while ensuring a consistent customer experience.…Hi, I'm Aoife Carey—a results-driven marketing professional with more than seven years of experience delivering successful product launches, digital campaigns, and brand development. I thrive on turning ideas into measurable results, coordinating cross-functional teams, and creating compelling content for web and offline channels. I have led large-scale events and clinic rollouts, managed multi-market campaigns across Europe, and built data-driven strategies that improve engagement and membership. I hold an MSc in Marketing and Management from University College Cork and have a track record of strengthening brand presence while ensuring a consistent customer experience.

Available to hire

Hi, I’m Aoife Carey—a results-driven marketing professional with more than seven years of experience delivering successful product launches, digital campaigns, and brand development. I thrive on turning ideas into measurable results, coordinating cross-functional teams, and creating compelling content for web and offline channels.

I have led large-scale events and clinic rollouts, managed multi-market campaigns across Europe, and built data-driven strategies that improve engagement and membership. I hold an MSc in Marketing and Management from University College Cork and have a track record of strengthening brand presence while ensuring a consistent customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Executive at Laya Healthcare

August 31, 2025 - August 31, 2025

Developed and launched in-clinic lead generation campaigns to convert non-member patients, driving new membership opportunities. Managed the design and production of branded materials (flyers, posters, social media assets) to support marketing efforts. Led rollout of three new Laya Health & Wellbeing Clinics, coordinating with cross-functional teams to ensure seamless operations and exceptional service delivery. Oversaw clinic branding initiatives to maintain alignment with visual identity and brand values. Optimised IVR systems to improve functionality and alignment with objectives. Directed the design, development, and scheduling of digital screen content to enhance patient engagement and promote key services. Spearheaded the redesign and printing of clinic stationery and marketing collateral to maintain cohesive brand messaging.

Marketing Executive at Integrity360

November 30, 2023 - November 30, 2023

Collaborated with web developers to maintain and redesign the company website following the 2022 acquisition to align with the new corporate identity. Owned and executed weekly web content and UX updates to maintain a high-quality digital customer journey. Managed product launches end-to-end, from ideation to email or social campaigns and web updates. Coordinated the annual Security First Roadshow, a high-profile cybersecurity conference series across the UK and Ireland, overseeing budget, timelines, venue liaison, agenda planning, logistics, catering, speaker coordination, and sponsor management. Managed Integrity360’s social media marketing, developing content, copy, and campaigns to drive engagement and strengthen brand presence. Designed and produced marketing collateral (service brochures, event invitations, pop-up banners, magazines) and executed targeted email campaigns to increase engagement. Served as the main Irish sales team contact, collaborating with UK and Bulgarian col

Marketing Intern at Malwarebytes

September 30, 2020 - September 30, 2020

Organised and delivered monthly educational webinars, coordinating speakers, content, and promotion to enhance client and internal knowledge sharing. Created and analysed weekly performance reports for global sales teams, tracking SDR activity, meeting-to-opportunity conversion rates, and opportunity-to-contract ratios. Developed and launched global email marketing campaigns targeting sales leads, supporting pipeline growth and international outreach. Produced an internal cybersecurity insights report to share industry news and drive awareness. Initiated and coordinated weekly sales competitions to boost motivation and productivity. Collaborated closely with the EMEA Marketing team to align sales initiatives with broader regional strategies.

Marketing Assistant at it@cork Skillnet

May 31, 2020 - May 31, 2020

Led the launch and ongoing enhancement of the it@cork Skillnet website (Summer 2019), improving user experience and accessibility. Organized and supported monthly Tech Talk events, liaising with hotels, designing invitations, updating the website, and managing on-the-day logistics. Managed daily operations of the Sonraí database, ensuring accurate tracking of KPIs and client information. Collaborated with the it@cork Skillnet team and clients to strengthen communication, presentation, and stakeholder management. Designed engaging digital graphics and promotional materials for social media and event campaigns, boosting online visibility and audience engagement.

Marketing Assistant at it@cork

January 31, 2019 - January 31, 2019

Supported marketing activities across digital and event campaigns, creating promotional materials and coordinating with vendors to ensure timely delivery of campaigns and communications.