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Social media strategist with a decade of experience developing engaging, platform-native content across key social channels, particularly TikTok and Instagram. I specialise in developing social-first ideas rooted in audience behaviour, trends and storytelling, building brands that feel current, relevant and memorable. Experienced in shaping content direction, copy and creative strategy, I focus on work that resonates with key demographics and audiences.…Social media strategist with a decade of experience developing engaging, platform-native content across key social channels, particularly TikTok and Instagram. I specialise in developing social-first ideas rooted in audience behaviour, trends and storytelling, building brands that feel current, relevant and memorable. Experienced in shaping content direction, copy and creative strategy, I focus on work that resonates with key demographics and audiences.

Aoife Carney

Social Media Manager, Content Producer, Copywriter, +2

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Social media strategist with a decade of experience developing engaging, platform-native content across key social channels, particularly TikTok and Instagram. I specialise in developing social-first ideas rooted in audience behaviour, trends and storytelling, building brands that feel current, relevant and memorable. Experienced in shaping content direction, copy and creative strategy, I focus on work that resonates with key demographics and audiences.…Social media strategist with a decade of experience developing engaging, platform-native content across key social channels, particularly TikTok and Instagram. I specialise in developing social-first ideas rooted in audience behaviour, trends and storytelling, building brands that feel current, relevant and memorable. Experienced in shaping content direction, copy and creative strategy, I focus on work that resonates with key demographics and audiences.

Available to hire

Social media strategist with a decade of experience developing engaging, platform-native content across key social channels, particularly TikTok and Instagram. I specialise in developing social-first ideas rooted in audience behaviour, trends and storytelling, building brands that feel current, relevant and memorable. Experienced in shaping content direction, copy and creative strategy, I focus on work that resonates with key demographics and audiences.

Skills

Copywriting

Video Advert

SEO Copywriting

Experience Level

Copywriting

Expert

Video Advert

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Senior Social Media Manager at Frank & Bear

May 1, 2025 - June 1, 2025

Led social- and digital strategies for major FMCG and retail clients across the UK & Ireland. Delivered multi-platform campaigns across TikTok, Meta and LinkedIn. Built creative strategies, calendars and briefs to guide content output. Managed and optimised paid campaigns to meet KPIs and budget targets. Delivered performance reports with clear insights and recommendations. Oversaw content and copy teams, ensuring consistent, high-quality output.

Paid Social Specialist at PDG Advertising

June 1, 2025 - Present

Developed, managed and optimised paid social and PPC campaigns with full budget ownership. Reported on ROAS and CPA and conversion performance with data-driven recommendations. Guided social creative testing and explored new ad formats across platforms.

Online Content Editor at City Wonders

May 1, 2018 - October 1, 2018

Created and managed SEO-led website and blog content across multiple brands, ensuring consistency of voice and optimization for search performance.

Copy Lead (Pack Shot)

September 1, 2016 - May 1, 2018

Managed and mentored a team of copywriters while delivering high-quality copy for luxury and fashion clients. Oversaw content production, maintained tone of voice and tight deadlines.

Senior Social Content Manager at MXB Agency

October 1, 2018 - April 30, 2025

Led social and digital strategy for major FMCG and retail clients across the UK & Ireland. Delivered multi-platform campaigns and managed paid social budgets. Produced insights, reporting and data-led recommendations to drive ROI. Oversaw content and copy teams, ensuring consistent, high-quality output.