I am writing to express my interest in the Freelance Digital Marketing position. With nine years of experience leading integrated B2C, B2B, and PR-driven marketing across gaming, fintech, and commodity, I am confident in my ability to support Twine’s success. In my current role as Senior Marketing Manager at Netmarble, I have overseen multi-channel marketing operations across paid media, community growth, and partnership activations. Notably, I contributed to attracting about 15 million cumulative gamers, achieved 1,000% KPI growth in community activation for all the gaming projects and supported $20 million in fundraising efforts through strategic marketing and stakeholder alignment. My work involved orchestrating campaigns across owned media, in-app marketplaces, and DSP networks while analyzing attribution data via Singular to improve spend efficiency and commercial outcomes. This aligns directly with Twine’s need for hands-on coordination, reporting accuracy, and data-driven optimization. My portfolio further highlights successful launch execution, cross-border campaign storytelling, and global project coordination. For example, the Ni no Kuni AAA launch campaign, which secured over 3M global participants, showcased my ability to localize narrative, partner with external platforms, and deliver co-branded activations across regions . Additionally, I planned and led multi-market user acquisition operations at Wemade Connect—resulting in a tenfold MAU increase and 4 million new users—through channel diversification, retention strategy, and tight creative management .

Sung Park

I am writing to express my interest in the Freelance Digital Marketing position. With nine years of experience leading integrated B2C, B2B, and PR-driven marketing across gaming, fintech, and commodity, I am confident in my ability to support Twine’s success. In my current role as Senior Marketing Manager at Netmarble, I have overseen multi-channel marketing operations across paid media, community growth, and partnership activations. Notably, I contributed to attracting about 15 million cumulative gamers, achieved 1,000% KPI growth in community activation for all the gaming projects and supported $20 million in fundraising efforts through strategic marketing and stakeholder alignment. My work involved orchestrating campaigns across owned media, in-app marketplaces, and DSP networks while analyzing attribution data via Singular to improve spend efficiency and commercial outcomes. This aligns directly with Twine’s need for hands-on coordination, reporting accuracy, and data-driven optimization. My portfolio further highlights successful launch execution, cross-border campaign storytelling, and global project coordination. For example, the Ni no Kuni AAA launch campaign, which secured over 3M global participants, showcased my ability to localize narrative, partner with external platforms, and deliver co-branded activations across regions . Additionally, I planned and led multi-market user acquisition operations at Wemade Connect—resulting in a tenfold MAU increase and 4 million new users—through channel diversification, retention strategy, and tight creative management .

Available to hire

I am writing to express my interest in the Freelance Digital Marketing position. With nine years of experience leading integrated B2C, B2B, and PR-driven marketing across gaming, fintech, and commodity, I am confident in my ability to support Twine’s success. In my current role as Senior Marketing Manager at Netmarble, I have overseen multi-channel marketing operations across paid media, community growth, and partnership activations. Notably, I contributed to attracting about 15 million cumulative gamers, achieved 1,000% KPI growth in community activation for all the gaming projects and supported $20 million in fundraising efforts through strategic marketing and stakeholder alignment. My work involved orchestrating campaigns across owned media, in-app marketplaces, and DSP networks while analyzing attribution data via Singular to improve spend efficiency and commercial outcomes. This aligns directly with Twine’s need for hands-on coordination, reporting accuracy, and data-driven optimization.

My portfolio further highlights successful launch execution, cross-border campaign storytelling, and global project coordination. For example, the Ni no Kuni AAA launch campaign, which secured over
3M global participants, showcased my ability to localize narrative, partner with external platforms, and deliver co-branded activations across regions . Additionally, I planned and led multi-market user
acquisition operations at Wemade Connect—resulting in a tenfold MAU increase and 4 million new users—through channel diversification, retention strategy, and tight creative management .

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Experience Level

Language

Korean
Fluent
English
Fluent

Work Experience

Senior Marketing Manager at Netmarble
May 1, 2022 - Present
Led global marketing initiatives for major game titles, coordinated community activation, influencer and partner campaigns, and cross-functional collaboration with VCs and family offices. Planned and executed events and NFT-related activities, and shaped growth strategies across SEO/traffic channels. Built relationships with external studios and publishers, and supported on-site presence at industry conferences (GDC, Tokyo Game Show, G-Star).
Paid Marketing Manager at OKX
September 1, 2020 - May 13, 2022
Directed paid marketing across multiple channels (In-App, DSP, GDN, banners, video) for South Korea. Achieved rapid MAU growth (6 months, 10x) and contributed to $3B in transaction volume in 2021. Led user acquisition of 2,000 VIP members, integrated measurement stacks (AppsFlyer, Google Analytics), and refined retention/ROAS-focused funnels with cross-channel optimization and partner collaborations.
Marketing Specialist at Seoul Game Company
March 1, 2018 - August 1, 2020
Led SNS marketing for AR game Coin Kingdom; managed paid campaigns across banners and video on various social channels, attracting hundreds of thousands of users. Built private communities (KakaoTalk, Telegram) and engaged local investors, journalists, and partners to drive PR and growth in regional markets.

Education

Master of Arts in Mental Health Counseling at University of Rochester
August 1, 2014 - May 1, 2016
Bachelor's Degree in Psychology at Juniata College
August 1, 2010 - December 1, 2013
High School Diploma at Saint Paul Lutheran High School
January 1, 2006 - May 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Financial Services, Professional Services