I am writing to express my interest in the Freelance Digital Marketing position. With nine years of experience leading integrated B2C, B2B, and PR-driven marketing across gaming, fintech, and commodity, I am confident in my ability to support Twine’s success. In my current role as Senior Marketing Manager at Netmarble, I have overseen multi-channel marketing operations across paid media, community growth, and partnership activations. Notably, I contributed to attracting about 15 million cumulative gamers, achieved 1,000% KPI growth in community activation for all the gaming projects and supported $20 million in fundraising efforts through strategic marketing and stakeholder alignment. My work involved orchestrating campaigns across owned media, in-app marketplaces, and DSP networks while analyzing attribution data via Singular to improve spend efficiency and commercial outcomes. This aligns directly with Twine’s need for hands-on coordination, reporting accuracy, and data-driven optimization.
My portfolio further highlights successful launch execution, cross-border campaign storytelling, and global project coordination. For example, the Ni no Kuni AAA launch campaign, which secured over
3M global participants, showcased my ability to localize narrative, partner with external platforms, and deliver co-branded activations across regions . Additionally, I planned and led multi-market user
acquisition operations at Wemade Connect—resulting in a tenfold MAU increase and 4 million new users—through channel diversification, retention strategy, and tight creative management .
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