Hi, I'm Apel Dawa, a passionate digital marketing specialist with 4 years of experience in creating and implementing effective marketing strategies. I enjoy working with SEO, PPC, social media management, and content creation to help businesses increase their online presence and achieve measurable growth. Collaborating with teams to reach common goals and optimizing campaigns for the best ROI is what I do best. I’m always eager to learn about the latest industry trends and use data-driven insights to make smart marketing decisions. Whether it’s crafting compelling content or analyzing performance metrics, I’m committed to delivering results that make a difference.…

Apel Dawa

Hi, I'm Apel Dawa, a passionate digital marketing specialist with 4 years of experience in creating and implementing effective marketing strategies. I enjoy working with SEO, PPC, social media management, and content creation to help businesses increase their online presence and achieve measurable growth. Collaborating with teams to reach common goals and optimizing campaigns for the best ROI is what I do best. I’m always eager to learn about the latest industry trends and use data-driven insights to make smart marketing decisions. Whether it’s crafting compelling content or analyzing performance metrics, I’m committed to delivering results that make a difference.…

Available to hire

Hi, I’m Apel Dawa, a passionate digital marketing specialist with 4 years of experience in creating and implementing effective marketing strategies. I enjoy working with SEO, PPC, social media management, and content creation to help businesses increase their online presence and achieve measurable growth. Collaborating with teams to reach common goals and optimizing campaigns for the best ROI is what I do best.

I’m always eager to learn about the latest industry trends and use data-driven insights to make smart marketing decisions. Whether it’s crafting compelling content or analyzing performance metrics, I’m committed to delivering results that make a difference.

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Skills

Experience Level

Facebook Ads
Expert
Google Ads
Expert
SEO
Expert
Canva
Expert
ChatGPT
Expert
Email Marketing
Intermediate
Mailchimp
Intermediate
Social Media Design
Intermediate
Shopify
Intermediate
WordPress
Intermediate

Language

Bengali
Fluent
English
Advanced
German
Intermediate
French
Intermediate
Latin
Beginner
Dutch
Beginner
Italian
Beginner
Spanish; Castilian
Beginner

Work Experience

Marketing Intern at Exprocoder IT
December 20, 2021 - July 29, 2025
Assisted in the development of digital marketing campaigns and content creation. Conducted research on industry trends to support marketing strategies. Supported the team in optimizing website content for improved SEO performance.
Data Entry at Golden Harvest Ltd
January 31, 2020 - July 29, 2025
Worked on different languages including Italian, German, French, Latin, and Spanish. Performed high-speed typing for data input and document preparation. Maintained digital filing systems, ensuring easy retrieval of information. Worked collaboratively with team members to meet deadlines for data-intensive projects.
Data Analysis at Image Intelligence Management LTD
June 20, 2019 - July 29, 2025
Worked on different languages including German, French, Latin, and Dutch. Entered and updated large volumes of data into the database with 99% accuracy. Typed and formatted documents and reports, maintaining high standards of accuracy and confidentiality. Verified and corrected data to ensure consistency and completeness. Achieved 50k character entries per day with a 99% error-free rate. Used Microsoft Excel and Google Sheets to organize and analyze datasets for reporting purposes.

Education

Higher Secondary Certificate at Susang College, Durgapur
January 1, 2014 - December 31, 2014
Higher Secondary Certificate at Susang College, Durgapur
January 1, 2014 - December 31, 2014

Qualifications

Digital Marketing Course
January 1, 2021 - June 30, 2021

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Computers & Electronics, Education, Healthcare, Real Estate & Construction, Travel & Hospitality, Wholesale & Distribution, Consumer Goods, Financial Services, Manufacturing
    facebook marketing for increasing sales

    My client wanted to increase online sales and revenue through Facebook Ads while maintaining a low customer acquisition cost (CAC). They aimed to scale their business profitably by reaching high-intent buyers and optimizing their ad spend.
    Challenges:
    • High competition in the industry, making ad costs expensive.
    • Low conversion rates on previous ad campaigns.
    • Difficulty in reaching the right target audience.
    • Cart abandonment issues affect overall sales.
    My Approach & Solutions:
    ✅ Advanced Audience Targeting We implemented detailed audience segmentation using interest-based, lookalike, and behavioural targeting to reach potential buyers effectively.
    ✅ Conversion-Optimized Designed engaging ad visuals and compelling copy to boost engagement and drive clicks.
    ✅ Retargeting Strategy Launched dynamic retargeting ads to bring back users who abandoned their carts or engaged but didn’t purchase.
    ✅ Budget Optimization Used data-driven bidding strategies to ensure maximum ROI while reducing ad spend wastage.

    Results:
    Increase in sales within 10 days.
    Reduced CAC by 100%, improving overall profitability.
    100% ROAS achieved.
    Higher engagement and brand awareness, leading to long-term customer growth.
    Through strategic ad management and continuous optimization, we helped our client scale their sales and grow their business successfully using Facebook Ads.