I am a social media and content creation professional with a strong background in digital communication and brand storytelling. I specialize in creating engaging content strategies that increase visibility, audience engagement, and brand consistency. With solid experience in copywriting, I craft clear, persuasive, and value-driven messages across multiple platforms. I have worked on editorial plans, social campaigns, and creative content tailored to different audiences and industries. My approach combines creativity, strategy, and data-driven insights to deliver effective communication. I am passionate about transforming ideas into content that connects, inspires, and converts.…

Alessandra Pepe

I am a social media and content creation professional with a strong background in digital communication and brand storytelling. I specialize in creating engaging content strategies that increase visibility, audience engagement, and brand consistency. With solid experience in copywriting, I craft clear, persuasive, and value-driven messages across multiple platforms. I have worked on editorial plans, social campaigns, and creative content tailored to different audiences and industries. My approach combines creativity, strategy, and data-driven insights to deliver effective communication. I am passionate about transforming ideas into content that connects, inspires, and converts.…

Available to hire

I am a social media and content creation professional with a strong background in digital communication and brand storytelling.
I specialize in creating engaging content strategies that increase visibility, audience engagement, and brand consistency.
With solid experience in copywriting, I craft clear, persuasive, and value-driven messages across multiple platforms.
I have worked on editorial plans, social campaigns, and creative content tailored to different audiences and industries.
My approach combines creativity, strategy, and data-driven insights to deliver effective communication.
I am passionate about transforming ideas into content that connects, inspires, and converts.

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Language

Italian
Fluent
English
Advanced
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Freelance Marketing & Sales Consultant at Alessandra Pepe
August 1, 2024 - Present
I currently work as a consultant in social media strategy, content creation, and copywriting, supporting brands across education, hospitality, and travel. I help businesses develop effective digital communication, from editorial planning to brand storytelling and online positioning. My consultancy also includes sales-oriented communication, local marketing strategies, and digital PR activities. I combine strategic vision with hands-on execution to drive visibility, engagement, and growth.
Center & Sales Director at My English School Italy
August 23, 2018 - July 31, 2024
As Director at My English School, I was responsible for the overall management of the center, with a strong focus on sales strategy and business development. I oversaw operational and commercial activities, performance reporting, and KPI analysis. I coordinated the academic team to ensure high-quality educational standards and student satisfaction. I also managed social media and local marketing initiatives, including events, partnerships, and community engagement, to increase brand awareness and enrollment. I've managed 2 important centers: Brescia (BS) - Italy and Busto Arsizio (VA) - Italy
Freelance Social Media Expert at Alessandra Pepe
August 8, 2010 - August 21, 2018
have worked on online copywriting for websites, blogs, and branded platforms, creating clear and engaging digital content. I have managed social media projects both strategically and creatively, from content planning to execution. I have also contributed to digital PR projects, supporting brand visibility and online reputation through targeted communication activities.

Education

Bachelor’s Degree in Humanities for Communication at Università degli Studi Milano
September 1, 2005 - December 4, 2008
Master’s Degree in Communication Theory and Methods at Università degli Studi Milano
January 1, 2020 - June 17, 2010

Qualifications

PNL Practitioner
February 11, 2020 - February 2, 2021

Industry Experience

Education, Travel & Hospitality, Media & Entertainment, Retail, Consumer Goods
    Explorica.travel website and Social Media

    I am responsible for the writing and editing of all website content for Explorica.Travel (I’m also the co-founder of the project itself), ensuring consistency with the brand’s tone of voice and communication goals. I also manage the social media channels on a daily basis, creating and publishing engaging posts. In addition, I curate and write blog articles, contributing to content strategy, brand storytelling, and online visibility.