I am a social media and content creation professional with a strong background in digital communication and brand storytelling. I specialize in creating engaging content strategies that increase visibility, audience engagement, and brand consistency. With solid experience in copywriting, I craft clear, persuasive, and value-driven messages across multiple platforms. I have worked on editorial plans, social campaigns, and creative content tailored to different audiences and industries. My approach combines creativity, strategy, and data-driven insights to deliver effective communication. I am passionate about transforming ideas into content that connects, inspires, and converts.…

Alessandra Pepe

I am a social media and content creation professional with a strong background in digital communication and brand storytelling. I specialize in creating engaging content strategies that increase visibility, audience engagement, and brand consistency. With solid experience in copywriting, I craft clear, persuasive, and value-driven messages across multiple platforms. I have worked on editorial plans, social campaigns, and creative content tailored to different audiences and industries. My approach combines creativity, strategy, and data-driven insights to deliver effective communication. I am passionate about transforming ideas into content that connects, inspires, and converts.…

Available to hire

I am a social media and content creation professional with a strong background in digital communication and brand storytelling.
I specialize in creating engaging content strategies that increase visibility, audience engagement, and brand consistency.
With solid experience in copywriting, I craft clear, persuasive, and value-driven messages across multiple platforms.
I have worked on editorial plans, social campaigns, and creative content tailored to different audiences and industries.
My approach combines creativity, strategy, and data-driven insights to deliver effective communication.
I am passionate about transforming ideas into content that connects, inspires, and converts.

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Language

Italian
Fluent
English
Advanced
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Freelance Social Media Expert at Alessandra Pepe
August 8, 2010 - August 21, 2018
have worked on online copywriting for websites, blogs, and branded platforms, creating clear and engaging digital content. I have managed social media projects both strategically and creatively, from content planning to execution. I have also contributed to digital PR projects, supporting brand visibility and online reputation through targeted communication activities.
Center & Sales Director at My English School Italy
August 23, 2018 - July 31, 2024
As Director at My English School, I was responsible for the overall management of the center, with a strong focus on sales strategy and business development. I oversaw operational and commercial activities, performance reporting, and KPI analysis. I coordinated the academic team to ensure high-quality educational standards and student satisfaction. I also managed social media and local marketing initiatives, including events, partnerships, and community engagement, to increase brand awareness and enrollment. I've managed 2 important centers: Brescia (BS) - Italy and Busto Arsizio (VA) - Italy
Freelance Marketing & Sales Consultant at Alessandra Pepe
August 1, 2024 - Present
I currently work as a consultant in social media strategy, content creation, and copywriting, supporting brands across education, hospitality, and travel. I help businesses develop effective digital communication, from editorial planning to brand storytelling and online positioning. My consultancy also includes sales-oriented communication, local marketing strategies, and digital PR activities. I combine strategic vision with hands-on execution to drive visibility, engagement, and growth.

Education

Bachelor’s Degree in Humanities for Communication at Università degli Studi Milano
September 1, 2005 - December 4, 2008
Master’s Degree in Communication Theory and Methods at Università degli Studi Milano
January 1, 2020 - June 17, 2010

Qualifications

PNL Practitioner
February 11, 2020 - February 2, 2021

Industry Experience

Education, Travel & Hospitality, Media & Entertainment, Retail, Consumer Goods
    paper Explorica.travel website and Social Media

    I am responsible for the writing and editing of all website content for Explorica.Travel (I’m also the co-founder of the project itself), ensuring consistency with the brand’s tone of voice and communication goals. I also manage the social media channels on a daily basis, creating and publishing engaging posts. In addition, I curate and write blog articles, contributing to content strategy, brand storytelling, and online visibility.