colinapgar.com I’m a freelance senior designer working at the intersection of brand storytelling and design systems. Primarily in the worlds of spirits, wine, beer, and premium goods; My work often focuses on packaging and visual identity, where craft, scale, and emotion meet. My creative practice is rooted in the belief that design isn’t just about aesthetics, it’s about building meaningful, intuitive worlds that people can feel. Whether it’s glass design, a logomark system, or a brand guideline, my approach centers on empathy, cultural awareness, and the collaborative process that gets us somewhere unexpected. I’ve spent the last 8+ years designing for and within leading agencies, creating brands and products that exist with both purpose and edge. I specialize in packaging and identity systems (including package design and complex SKU builds), along with experiential, campaign, and digital design projects that complement the larger brand story.…colinapgar.com I’m a freelance senior designer working at the intersection of brand storytelling and design systems. Primarily in the worlds of spirits, wine, beer, and premium goods; My work often focuses on packaging and visual identity, where craft, scale, and emotion meet. My creative practice is rooted in the belief that design isn’t just about aesthetics, it’s about building meaningful, intuitive worlds that people can feel. Whether it’s glass design, a logomark system, or a brand guideline, my approach centers on empathy, cultural awareness, and the collaborative process that gets us somewhere unexpected. I’ve spent the last 8+ years designing for and within leading agencies, creating brands and products that exist with both purpose and edge. I specialize in packaging and identity systems (including package design and complex SKU builds), along with experiential, campaign, and digital design projects that complement the larger brand story.WWWW…