I'm a highly ambitious and creative marketing professional with extensive experience in developing and executing marketing campaigns to promote and advertise brands. My journey began in the communications field, driving engagement through strategic content creation and team leadership. I thrive on building relationships and fostering talent, aiming to elevate brand connections across diverse channels. I believe in the power of effective communication and data-driven strategies to transform marketing initiatives.

Abbie Pinkerton, APR

I'm a highly ambitious and creative marketing professional with extensive experience in developing and executing marketing campaigns to promote and advertise brands. My journey began in the communications field, driving engagement through strategic content creation and team leadership. I thrive on building relationships and fostering talent, aiming to elevate brand connections across diverse channels. I believe in the power of effective communication and data-driven strategies to transform marketing initiatives.

Available to hire

I’m a highly ambitious and creative marketing professional with extensive experience in developing and executing marketing campaigns to promote and advertise brands. My journey began in the communications field, driving engagement through strategic content creation and team leadership. I thrive on building relationships and fostering talent, aiming to elevate brand connections across diverse channels. I believe in the power of effective communication and data-driven strategies to transform marketing initiatives.

See more

Skills

Experience Level

Expert

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Manager at Harris Doyle Homes
August 1, 2024 - Present
Leading a results-driven marketing team dedicated to amplifying brand impact and generating qualified demand across all divisions. I drive multi-channel advertising strategies that strengthen brand visibility, contributing to a 43% increase in online conversions. My work includes the management of an internal communications platform to improve team engagement and optimize CRM systems for better conversion performance.
Senior Marketing Communications Specialist at HPM
September 1, 2022 - Present
Oversaw the development and implementation of marketing, social media, branding, and communication activities. Enhanced organic search rankings through a comprehensive content strategy and managed media relations to double social media followers in a year.
Senior Marketing and Events Coordinator at Balch & Bingham
July 1, 2021 - September 1, 2022
Provided crucial support in establishing marketing strategies and managing event calendars. Increased brand recognition through media relations strategies and played a key role in creating audience-focused content.
Development Specialist at American Heart Association
January 1, 2019 - June 1, 2021
Strengthened content visibility by maintaining a consistent content cadence and fostering relationships with stakeholders. Drove a surge in awareness and engagement through video content creation.
Associate College Director at Shades Mountain Baptist Church
September 1, 2017 - January 1, 2019
Fostered the development of 200+ students by generating engaging content and curriculum while managing communication channels and events.

Education

Bachelor of Science in Communications at Mississippi College
January 1, 2013 - May 1, 2017

Qualifications

Accreditation of Public Relations
January 1, 2025 - December 5, 2025
Certification in Business Writing
January 1, 2024 - December 5, 2025
Enhancing PPC Campaigns
January 1, 2024 - December 5, 2025
Leading with Emotional Intelligence
January 1, 2023 - December 5, 2025
Immersive SEO + Keywording Training
January 1, 2023 - December 5, 2025

Industry Experience

Professional Services, Media & Entertainment, Non-Profit Organization, Education, Real Estate & Construction