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I am a product marketing and growth leader with end-to-end launch expertise, positioning and cross-functional execution across tech, retail and consumer industries (B2C). I’m known for clear narratives and fast go-to-market, delivering +25% adoption in 3 months with SGD 150K in AUM for a fintech platform and scaling a portfolio of hospitality brands to a SGD 6.5M valuation. I’m highly analytical and data-driven, turning insights into action that boosted engagement and growth across channels including social media, email, in-app, and offline strategies. I’m currently pursuing an MBA at INSEAD and am excited to bring this blend of strategic, analytical and creative problem-solving to a Product Marketing or Strategic Marketing role.…I am a product marketing and growth leader with end-to-end launch expertise, positioning and cross-functional execution across tech, retail and consumer industries (B2C). I’m known for clear narratives and fast go-to-market, delivering +25% adoption in 3 months with SGD 150K in AUM for a fintech platform and scaling a portfolio of hospitality brands to a SGD 6.5M valuation. I’m highly analytical and data-driven, turning insights into action that boosted engagement and growth across channels including social media, email, in-app, and offline strategies. I’m currently pursuing an MBA at INSEAD and am excited to bring this blend of strategic, analytical and creative problem-solving to a Product Marketing or Strategic Marketing role.

Ai Peng LEE

Product Marketer, Growth Marketer, Marketing Strategist, +4

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I am a product marketing and growth leader with end-to-end launch expertise, positioning and cross-functional execution across tech, retail and consumer industries (B2C). I’m known for clear narratives and fast go-to-market, delivering +25% adoption in 3 months with SGD 150K in AUM for a fintech platform and scaling a portfolio of hospitality brands to a SGD 6.5M valuation. I’m highly analytical and data-driven, turning insights into action that boosted engagement and growth across channels including social media, email, in-app, and offline strategies. I’m currently pursuing an MBA at INSEAD and am excited to bring this blend of strategic, analytical and creative problem-solving to a Product Marketing or Strategic Marketing role.…I am a product marketing and growth leader with end-to-end launch expertise, positioning and cross-functional execution across tech, retail and consumer industries (B2C). I’m known for clear narratives and fast go-to-market, delivering +25% adoption in 3 months with SGD 150K in AUM for a fintech platform and scaling a portfolio of hospitality brands to a SGD 6.5M valuation. I’m highly analytical and data-driven, turning insights into action that boosted engagement and growth across channels including social media, email, in-app, and offline strategies. I’m currently pursuing an MBA at INSEAD and am excited to bring this blend of strategic, analytical and creative problem-solving to a Product Marketing or Strategic Marketing role.

Available to hire

I am a product marketing and growth leader with end-to-end launch expertise, positioning and cross-functional execution across tech, retail and consumer industries (B2C). I’m known for clear narratives and fast go-to-market, delivering +25% adoption in 3 months with SGD 150K in AUM for a fintech platform and scaling a portfolio of hospitality brands to a SGD 6.5M valuation. I’m highly analytical and data-driven, turning insights into action that boosted engagement and growth across channels including social media, email, in-app, and offline strategies.

I’m currently pursuing an MBA at INSEAD and am excited to bring this blend of strategic, analytical and creative problem-solving to a Product Marketing or Strategic Marketing role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Malay

Fluent

Work Experience

Product Marketing, New Services (MBA Internship) at Grab Singapore

October 1, 2025 - November 20, 2025

Developed a comprehensive GTM framework for a new service, creating a multi-channel strategy (in-app, social media, email and offline marketing). Led a hypothesis-driven experimentation program with A/B tests on messaging, channels and user segmentation to identify key performance drivers. Analyzed performance data to iteratively refine campaigns and created a scalable marketing playbook. Designed KPI tracking dashboard to measure campaign effectiveness and inform strategic decision-making. Managed cross-functional implementation of marketing campaigns and oversaw the design and production of all collaterals.

Product Marketing & Strategic Growth (MBA Internship) at Urbanmetry

January 1, 2025 - November 20, 2025

Led go-to-market launch of Urby.ai, analyzing customer data and conducting market research to accelerate product-market fit, achieving a 25% increase in adoption within 3 months. Redefined product positioning by interviewing >50 users, trained product, design, and sales on a single one-page narrative, contributing to SGD150K in AUM sales within 2 months. Developed an operational playbook for customer acquisition across multi-channel (in-app, email, social), doubling engagement rates. Collaborated with a cross-functional team of 12 to execute rapid experiments and scalable acquisition strategies.

Marketing Manager at Orchard Clinic

January 1, 2024 - January 1, 2024

Led repositioning of services by shadowing clinicians and mapping the patient journey, resulting in a 40% increase in appointment bookings within 6 months. Executed integrated growth campaigns (social, email, content, events, partnerships) expanding target audience reach by 35% and improving engagement rates by 3x across digital and traditional channels. Transformed Orchard Clinic into a women’s health community hub with digital content programs, webinars, and support initiatives reaching 10K+ women and generating 35% YoY lead growth.

Co-Founder & Marketing Lead at Tic Tac Tots APAC

January 1, 2022 - January 1, 2022

Founded and grew a subscription-based meal delivery startup for toddlers (18 months to 5 years), translating parent interviews into personas and a simple promise to achieve onboarding of 1,000+ subscribers in 9 months. Introduced family bundles and flexible delivery options, achieving break-even within 10 months with 60% gross margins. Built a KPI dashboard (sign-ups, first-week usage, repeat orders, customer satisfaction) and led weekly progress reviews to drive rapid iteration.

Co-founded and led marketing strategy at Union House Group

January 1, 2018 - January 1, 2018

Pioneered Kuala Lumpur’s third-wave cafe movement, localised concept and store design; scaled to 5 outlets with a SGD 6.5M portfolio valuation. Identified a specialty-coffee gap and created a competition pathway; our barista became 4× Malaysian Champion and Top 10 at the World Barista Championships, driving +35% footfall and +18% same-store revenue the following quarter. Managed P&L, cost controls and procurement efficiencies, improving profitability across outlets; led a team of 40+ across front-of-house, kitchen, operations, marketing and finance.

Associate Economist at Central Bank of Malaysia

January 1, 2011 - January 1, 2011

Contributed to strategic planning by researching and synthesizing complex economic data to inform policy discussions and management decisions. Collaborated with cross-functional teams to develop sound strategies addressing Malaysia’s economic challenges.