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I am a seasoned Paid Social and Paid Media Marketing strategist based in Phoenix, AZ, specializing in campaign strategy and paid media management across platforms including Meta, TikTok, Pinterest, Snapchat, Twitter, Reddit, LinkedIn, Google Ads. I've worked with prominent brands like Uber, Ocean Spray, Kaiser Permanente, and Farmers Insurance. Throughout my 13+ years career, I have successfully managed multi-million dollar budgets and led teams responsible for planning, execution, and reporting of paid social and digital campaigns. My expertise spans a variety of sectors including health and wellness, CPG Food & Beverage, CBD, probiotics, and live entertainment. I am also skilled at collaborating with brand managers, channel partners, and creative teams to refine brand identities and optimize campaign performance, delivering measurable business outcomes and exceeding client goals consistently.…I am a seasoned Paid Social and Paid Media Marketing strategist based in Phoenix, AZ, specializing in campaign strategy and paid media management across platforms including Meta, TikTok, Pinterest, Snapchat, Twitter, Reddit, LinkedIn, Google Ads. I've worked with prominent brands like Uber, Ocean Spray, Kaiser Permanente, and Farmers Insurance. Throughout my 13+ years career, I have successfully managed multi-million dollar budgets and led teams responsible for planning, execution, and reporting of paid social and digital campaigns. My expertise spans a variety of sectors including health and wellness, CPG Food & Beverage, CBD, probiotics, and live entertainment. I am also skilled at collaborating with brand managers, channel partners, and creative teams to refine brand identities and optimize campaign performance, delivering measurable business outcomes and exceeding client goals consistently.

Apollo Blackwood

Marketing Strategist, Brand Strategist, Digital Marketer, +5

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I am a seasoned Paid Social and Paid Media Marketing strategist based in Phoenix, AZ, specializing in campaign strategy and paid media management across platforms including Meta, TikTok, Pinterest, Snapchat, Twitter, Reddit, LinkedIn, Google Ads. I've worked with prominent brands like Uber, Ocean Spray, Kaiser Permanente, and Farmers Insurance. Throughout my 13+ years career, I have successfully managed multi-million dollar budgets and led teams responsible for planning, execution, and reporting of paid social and digital campaigns. My expertise spans a variety of sectors including health and wellness, CPG Food & Beverage, CBD, probiotics, and live entertainment. I am also skilled at collaborating with brand managers, channel partners, and creative teams to refine brand identities and optimize campaign performance, delivering measurable business outcomes and exceeding client goals consistently.…I am a seasoned Paid Social and Paid Media Marketing strategist based in Phoenix, AZ, specializing in campaign strategy and paid media management across platforms including Meta, TikTok, Pinterest, Snapchat, Twitter, Reddit, LinkedIn, Google Ads. I've worked with prominent brands like Uber, Ocean Spray, Kaiser Permanente, and Farmers Insurance. Throughout my 13+ years career, I have successfully managed multi-million dollar budgets and led teams responsible for planning, execution, and reporting of paid social and digital campaigns. My expertise spans a variety of sectors including health and wellness, CPG Food & Beverage, CBD, probiotics, and live entertainment. I am also skilled at collaborating with brand managers, channel partners, and creative teams to refine brand identities and optimize campaign performance, delivering measurable business outcomes and exceeding client goals consistently.

Available to hire

I am a seasoned Paid Social and Paid Media Marketing strategist based in Phoenix, AZ, specializing in campaign strategy and paid media management across platforms including Meta, TikTok, Pinterest, Snapchat, Twitter, Reddit, LinkedIn, Google Ads. I’ve worked with prominent brands like Uber, Ocean Spray, Kaiser Permanente, and Farmers Insurance.

Throughout my 13+ years career, I have successfully managed multi-million dollar budgets and led teams responsible for planning, execution, and reporting of paid social and digital campaigns. My expertise spans a variety of sectors including health and wellness, CPG Food & Beverage, CBD, probiotics, and live entertainment. I am also skilled at collaborating with brand managers, channel partners, and creative teams to refine brand identities and optimize campaign performance, delivering measurable business outcomes and exceeding client goals consistently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Paid Media Manager at Healist Naturals

July 1, 2024 - August 14, 2025

Developed brand marketing strategy and executed paid media campaigns including creative strategy and direction for four in-house health and wellness brands (CBD & probiotics). Successfully drove new customer acquisition with prospecting campaigns on Meta for Level Select CBD, achieving a +2.5x ROAS quarter-over-quarter in Q1 2024. Collaborated with brand managers on brand positioning and communications to refine brand identity and messaging, differentiating brands from competitors and informing website refreshes across all brands.

Manager, Paid Social at Essence Mediacom

November 30, 2023 - August 14, 2025

Managed a team responsible for planning, execution, and management of social media advertising for Uber Brand Marketing across the US & Canada with budgets exceeding $10M quarterly. Trained team on effective media metric reporting, analysis, and insights to drive campaign optimization and planning, receiving positive client feedback. Collaborated with social channel partners to ensure best practices were followed, achieving up to +20 point lift in driver consideration for Uber driver recruitment campaigns.

Senior Paid Media Specialist at Merkle

May 1, 2022 - August 14, 2025

Solely owned and managed paid social media and Amazon advertising campaigns for eCommerce clients, forecasting and allocating multi-million dollar budgets to meet client revenue goals. Successfully onboarded new clients exceeding ROAS goals by 1.5x within the first month, increasing media spend. Collaborated with various clients including DAVIDsTEA, United States Mint, and Tramontina.

Paid Media Strategist at Heart Creative

October 31, 2021 - August 14, 2025

Brought expertise expanding agency services beyond social media such as Google Ads, Email, and Web Design, leading to a promotion from Lead Social Media Specialist to Paid Media Strategist. Led all paid digital media strategies for clients from planning to hands-on execution and reporting, consistently exceeding KPI goals with up to 4x industry averages. Acted as designated copywriter for paid media ads, providing creative direction and testing strategies. Spearheaded agency’s paid B2B lead generation campaigns resulting in new business contracts at a 2.3x ROAS.

Digital Ad Ops Coordinator at Pamplin Media Group

January 1, 2020 - August 14, 2025

Trafficked and managed day-to-day oversight of digital advertising campaigns for 100+ SMB clients including programmatic display, social media advertising, and SEM. Prepared campaign reports for clients and recommended optimizations based on ongoing results. Designed compelling digital ads, emails, and websites delivering proven results to meet client goals.

Advertising & Promotions Coordinator at Segerstrom Center for the Arts

February 28, 2018 - August 14, 2025

Managed social media channels including production of original video content and paid campaigns generating ticket sales with ROAS as high as 24x for single campaigns. Executed SEM campaigns to drive ticket sales and increase web traffic for educational and community programs. Assisted in development of strategic discounts and promotions including partnerships with local businesses and organizations to attract new and diverse audiences.

Account Executive at Accentmarketing

May 31, 2013 - August 14, 2025

Led client communications and project management for Kaiser Permanente and Farmers Insurance Group accounts. Managed planning and production timelines for large-scale national advertising campaigns including TV, radio, print, digital media, and OOH.