Available to hire
I’m a dynamic producer with over five years of experience leading end-to-end content production and social media campaigns across global markets. I shape creative direction, manage multi-platform strategies, and drive audience engagement through storytelling that blends insight and impact.
I’ve delivered significant digital growth, with video content generating over 20 million views, and I collaborate with teams to streamline production workflows. I’m committed to crafting authentic, high-quality narratives that connect brand purpose with audience emotion.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Freelance – Social Media Producer & Strategist at Awaken
October 1, 2025 - PresentDeveloping and executing the brand’s social media strategy from the ground up, overseeing creative production and digital storytelling. Managing multi-platform content across Instagram, TikTok, and YouTube, establishing consistent tone and visual identity. Leading end-to-end production—from concept development and scripting to directing shoots and post-production editing. Collaborating directly with founders to align content with brand ethos, integrating wellness, science, and spirituality.
Freelance – Set & Production Assistant at Jaqkodí Campaign Shoot
October 1, 2025 - November 1, 2025Created detailed call sheets and on-set logistics. Took initiative as on-set lead, coordinating the production team and maintaining schedule flow. Oversaw prop organization and set arrangement to align with creative direction. Ensured adherence to the shot list and maintained clear communication across departments. Collaborated closely with hair and makeup artist, stylist, model, and photographer to achieve smooth execution.
Freelance – Production Assistant at Raw Studios
October 1, 2025 - October 31, 2025Supported campaign production including on-set coordination, styling prep, equipment setup, and logistics. Worked closely with the creative and production teams to ensure smooth shoot operations and timely execution across multiple locations.
Senior Creative Producer at Zazen Worldwide
January 1, 2023 - October 1, 2024Drove in-house branded content production for wellness, learning, and executive leadership platforms. Streamlined production workflows and managed processes from ideation through delivery while coordinating videographers, editors, and copywriters. Collaborated extensively with stakeholders to oversee comprehensive multi-platform content campaigns.
Senior Social Media Producer (Contract via Zazen Worldwide) at Dhy an Vimal Institute (DVI)
January 1, 2023 - October 1, 2024Crafted and implemented TikTok and Instagram strategy, growing both platforms to over 100K followers. Produced short-form video content amassing over 20 million views; defined brand voice and content pillars while directing and editing Reels, Shorts, and viral video assets.
Co-Founder & Producer at Yuzu Media
March 1, 2020 - October 1, 2024Produced branded talk shows and interviews with a fashion-forward aesthetic. Hosted, scripted, and directed multi-camera podcast series alongside social campaigns. Collaborated with Starbucks as brand sponsor for ‘Juicy Mixtape,’ an artist interview show. Created video content exploring identity, feminism, and style, generating engagement across Instagram Reels.
Project Lead at Friends To Mankind
August 1, 2018 - October 1, 2024Engineered a national community initiative establishing 70+ libraries for underserved children. Clinched and distributed over 200,000 books through public campaigns and partnerships. Directed media coverage, storytelling, and donor communications while managing sponsorship deliverables.
Corporate Communications Executive at Sunway Group
March 1, 2018 - August 1, 2018Composed internal and external speeches, social media content, and press materials. Supported development of media collateral for corporate storytelling campaigns.
Social Media Producer & Strategist at Awaken
October 1, 2025 - PresentDeveloped and executed the brand’s social media strategy from the ground up, overseeing creative production and digital storytelling. Managed multi-platform content across Instagram, TikTok, and YouTube, establishing a consistent tone and visual identity. Led end-to-end production—from concept development and scripting to directing shoots and post-production editing—collaborating with founders to align content with brand ethos and integrating wellness, science, and spirituality.
Set & Production Assistant at Jaqkodí Campaign Shoot
October 1, 2025 - November 1, 2025Created detailed call sheets and managed day-of-shoot logistics. Acted as on-set lead, coordinating the production team and maintaining schedule flow. Oversaw prop organization and set arrangement to align with creative direction, ensured adherence to shot list, and maintained clear communication across departments. Collaborated with hair/makeup, stylist, model, and photographer to ensure smooth execution.
Production Assistant at Raw Studios
October 1, 2025 - October 1, 2025Supported campaign production including on-set coordination, styling prep, equipment setup, and logistics. Worked with the creative and production teams to ensure smooth shoot operations and timely execution across multiple locations.
Education
Bachelor of Arts in Sociology & International Humanitarian Affairs at Fordham University
September 9, 2014 - November 8, 2016Masters in Digital Media Production at UCL
September 23, 2024 - September 8, 2025After working in production for 5 years, I am currently pursuing my Master's in Digital Media Production to upskill myself as a producer and increase my latitude as a professional and a creative.
MA, Digital Media Production at University College London
January 1, 2024 - January 8, 2026BA, Sociology and International Humanitarian Affairs at Fordham University
January 1, 2014 - January 1, 2017MA in Digital Media Production at University College London
January 1, 2024 - January 8, 2026BA in Sociology and International Humanitarian Affairs at Fordham University
January 1, 2014 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services
Skills
Experience Level
Expert
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