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Marketing strategist specialized in digital content, growth marketing, and campaign development across F&B, sports, and esports. Known for high-impact brand storytelling and engineering virality through strategic positioning and end-to-end execution.…

AQIL MUFID

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Marketing strategist specialized in digital content, growth marketing, and campaign development across F&B, sports, and esports. Known for high-impact brand storytelling and engineering virality through strategic positioning and end-to-end execution.…

Available to hire

Marketing strategist specialized in digital content, growth marketing, and campaign development across F&B, sports, and esports. Known for high-impact brand storytelling and engineering virality through strategic positioning and end-to-end execution.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Promotion Manager at Mabarmania Ngabuburit (A4A Clan vs ONIC ID)

March 1, 2026 - March 1, 2026

Engineered a viral campaign resulting in 12.3M+ verified views and 687,000+ total likes. Bypassed traditional ad-blindness through high-stakes narrative engineering, driving 18,000+ organic shares.

Promotion Manager at Lapak gaming Battle Arena Series 3

January 1, 2026 - January 1, 2026

Drew 5,000+ offline attendees through integrated online-to-offline (O2O) promotional tactics and event activation.

Social Media Manager at Tribu’an Dive Center (TDC)

August 1, 2025 - Present

Grew Instagram audience by 35.6% (from 16,000 to 21,700+ followers) using an organic content strategy. Redesigned content funnels and visual storytelling to improve lead conversion and inquiry rates for specialized diving programs.

Marketing Manager at Ossu Izakaya

August 1, 2025 - Present

Achieved the brand’s all-time high daily revenue record through targeted promotion engineering and strategic brand positioning. Led end-to-end marketing operations and brand strategy to drive consistent foot traffic in a highly competitive F&B landscape.

Social Media Manager at Agive Team

January 1, 2025 - Present

Orchestrated significant audience growth to reach 14,200+ followers through data-driven content optimization and community engagement. Increased account reach by 83% and boosted direct business inquiries by 51.2% within a single reporting cycle.

Head of Media at Tennistv.id

September 1, 2024 - Present

Delivered viral peak performance with +203.3% increase in account reach and 1,016,445 views within a single 30-day window (Jun 21 – Jul 20). Generated 1.26 million views in 90 days with 63.6% reach coming from non-followers. Led the digital launch strategy for ASIC’s GEL-Resolution Speed 4 FF and ASIC’s Tennis Club, and directed official media coverage for ASIC’s Community Slam 2025, Wam bildon g Vol. 8, and Wibow o Cup 2025.

Business Operations & Marketing Executive at Shiro records

June 1, 2022 - December 1, 2025

Grew artists’ monthly Spotify listeners by 219.70% (Jul–Sep 2023). Negotiated and executed a collaboration with Sony Music Entertainment Indonesia. Secured Fresh Finds Indonesia Spotify editorial playlist coverage for managed artists.

Digital Marketing Intern at PT. Sasa Inti

January 1, 2020 - February 1, 2020

Managed social media platforms and executed digital campaigns to strengthen brand presence. Performed comprehensive competitor analysis to identify marketing trends and consumer behavior.

Founder & Marketing Director at Sense Coffee and Space

October 1, 2019 - January 1, 2021

Developed marketing strategies and managed brand collaborations to drive sustainable sales growth. Built brand positioning from the ground up, focusing on customer behavior analysis and community engagement.