I'm a creative and results-driven Marketing professional with a focus on brand strategy, campaign execution, and market positioning. I thrive on turning insights into cohesive brand narratives and driving measurable growth for businesses. I have experience developing cohesive brand narratives, leading cross-functional projects, and driving engagement through targeted marketing efforts.…

Aqsa Zahoor

I'm a creative and results-driven Marketing professional with a focus on brand strategy, campaign execution, and market positioning. I thrive on turning insights into cohesive brand narratives and driving measurable growth for businesses. I have experience developing cohesive brand narratives, leading cross-functional projects, and driving engagement through targeted marketing efforts.…

Available to hire

I’m a creative and results-driven Marketing professional with a focus on brand strategy, campaign execution, and market positioning. I thrive on turning insights into cohesive brand narratives and driving measurable growth for businesses. I have experience developing cohesive brand narratives, leading cross-functional projects, and driving engagement through targeted marketing efforts.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent

Work Experience

Brand Executive at Infinene
March 3, 2025 - Present
Executed brand and admissions campaigns with consistent guidelines across all channels. Partnered with teams to align messaging, boost visibility, and refine strategies through market analysis. Managed website, POS, and social media content to strengthen brand presence.
Digital Marketing Coordinator at Lexilntake
February 3, 2025 - Present
Drove lead growth through LinkedIn, email, and SEO campaigns. Managed social media content, design, and posting schedules. Led market research, competitor analysis, and performance optimization for higher ROI. Aligned marketing with sales goals to support client acquisition.
Digital Marketing Coordinator at Lex Intake
February 1, 2025 - Present
Executed LinkedIn, email, and SEO campaigns that increased qualified leads by 30% within 6 months. Managed content creation, design coordination, and posting schedules for social media platforms. Conducted market research and competitor analysis to guide campaign strategies. Monitored analytics, prepared performance reports, and optimized campaigns for better ROI. Collaborated with sales and business teams to align marketing with client acquisition goals.
Branding Executive at Infinene
December 1, 2024 - September 23, 2025
Led branding initiatives for clients served, including crafting cohesive brand narratives and messaging. Collaborated with sales and business teams to align marketing with client acquisition goals. Managed and updated website content, POS materials, and social media channels. Conducted market research and competitor analysis to guide campaign strategies. Monitored analytics, prepared performance reports, and optimized campaigns for better ROI. Coordinated cross-functional teams to ensure consistent brand messaging across digital and print channels.

Education

MBA at University of Management & Technology
September 9, 2024 - August 28, 2025
BBA at Institute of Business Administration
August 5, 2019 - June 23, 2023
Master of Business Administration (MBA), Marketing at University of Management and Technology, Lahore
January 11, 2030 - September 23, 2025
Bachelor of Business Administration (BBA), Marketing at Sukkur Institute of Business Administration (IBA), Sukkur
January 11, 2030 - September 23, 2025

Qualifications

Google Digital Marketing & E-commerce Certificate
January 11, 2030 - September 23, 2025
HubSpot SEO Certification
January 11, 2030 - September 23, 2025
HubSpot Email Marketing Certification
January 11, 2030 - September 23, 2025
Positive Psychology Course
January 11, 2030 - September 23, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet

Skills

Experience Level