Available to hire
I am a strategic digital marketing and content specialist with over 5 years of experience crafting engaging social media campaigns, emails, ebooks, courses, and educational content that not only rank well but also connect meaningfully with audiences. I excel at transforming ideas into high-performing digital assets that enhance visibility, retention, and drive measurable growth across multiple platforms.
Throughout my career, I have worked with various teams to design and optimize content that educates and builds brand presence. I am passionate about leveraging data-driven insights and emerging AI technologies to refine marketing strategies and produce impactful educational materials that resonate with a diverse audience.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Content & Digital Marketing Specialist at Softversum
February 1, 2024 - PresentDesigned and executed digital marketing campaigns across LinkedIn, Instagram, YouTube, and email. Planned, wrote, and edited content including white papers, e-books, LinkedIn articles, and blogs focusing on AI and emerging technologies. Produced educational video content and created branded visuals and infographics with Canva and MidJourney. Managed social media posting, community interactions, lead generation assets, and newsletters. Interviewed industry leaders and optimized workflows using AI tools and analytics platforms like GA4 and HubSpot.
B2B SaaS Marketing Associate at vFairs
February 1, 2024 - August 27, 2025Conducted market and competitor research to build engaging social media strategies. Managed content calendars and campaigns across multiple platforms to increase reach, conversions, and brand loyalty. Created SEO-optimized content for various digital channels and collaborated cross-functionally with design, sales, product, and marketing teams. Supported sales with pitch decks and manuals. Designed visuals and tracked KPIs using tools such as Canva, WordPress, GA4, HubSpot, Gong, Semrush, Ahrefs, and Hotjar.
Social Media & Content Specialist at Intelicle Ltd. - Nottingham
April 1, 2023 - August 27, 2025Performed in-depth market and keyword research using SEO tools to drive digital marketing strategies. Created SEO-optimized blogs, landing pages, and website content to boost visibility and conversions. Executed on-page SEO improvements and crafted social media copy with engaging captions and hashtag strategies. Designed multimedia marketing assets in Canva and collaborated with teams to simplify technical documentation and align messaging with the brand voice.
Research & Content Associate at Arete - Islamabad
March 1, 2021 - August 27, 2025Created SEO-optimized affiliate social media posts, blogs, product reviews, and descriptions. Managed affiliate marketing content strategically to increase click-through rates. Published and updated WordPress content ensuring smooth site performance. Monitored Google search rankings and analysed keywords to refine SEO strategies. Collaborated with marketing to align affiliate campaigns with overall digital goals.
Technical Content Writer at 247 Developers - Rawalpindi
October 1, 2020 - August 27, 2025Produced engaging and SEO optimized technical web content, social media captions, ads, proposals, and contracts.
Web Content Writer at Mr. Styles Leather Jackets - Islamabad
June 1, 2020 - August 27, 2025Wrote informative blogs on targeted keywords, engaging website content, and product descriptions for leather jackets.
Remote Real Estate and Insurance Writer at Healthcare Insurance - Scranton, PA
June 1, 2020 - August 27, 2025Produced high-quality content on health insurance with strict deadlines. Researched and wrote bulk articles with detailed proofreading.
Blog Writer / Review Writer at Easy Content Guru
February 1, 2020 - August 27, 2025Created detailed product reviews with buying guides and wrote engaging tech blogs.
Content Writer at Xenmac - Rawalpindi
December 1, 2019 - August 27, 2025Produced SEO friendly content across health, fitness, lifestyle, fashion, cosmetics, and horoscopes. Managed deadlines with efficient research and editing.
Website Content Manager at Packaging Master UK - Birmingham
November 1, 2019 - August 27, 2025Created product descriptions and researched competitor websites to build standout content for the official website. Managed WordPress site and published content.
Website Content Manager at United Karz - London
August 1, 2019 - August 27, 2025Wrote and managed content for all website pages.
Blog Writer at Jiggling Words - Islamabad
July 1, 2019 - August 27, 2025Wrote and edited blogs, maintained journalistic integrity, and created engaging content informed by public opinion and media analysis.
Project Content Writer and Researcher at Real Estate, Mortgage and Insurance Dealer
March 1, 2018 - August 27, 2025Produced engaging SEO-optimized blogs on health insurance, life insurance, and mortgage topics. Simplified complex processes for easy understanding.
Content & Digital Marketing Specialist at Softversum
February 1, 2024 - PresentDesigned and executed digital marketing campaigns across LinkedIn, Instagram, YouTube, and email. Planned, wrote, and edited content for white papers, e-books, LinkedIn articles, and website blogs focusing on AI and emerging technologies. Produced educational video content including scripts, reels, and course material. Created branded visuals, infographics, and statistics using Canva and MidJourney for multiple content formats. Managed social media posting and community interactions. Developed quizzes, gated assets, and newsletters to generate leads and audience engagement. Interviewed AI experts and industry leaders for research-backed content. Optimized newsletters on Brevo and LinkedIn and explored AI tools to improve workflows and share insights. Utilized GA4 and HubSpot analytics for performance tracking and strategy refinement.
B2B SaaS Marketing Associate at vFairs
February 1, 2024 - August 27, 2025Conducted market and competitor research to identify trends and build engaging social media strategies. Managed content calendars to increase engagement, nurture leads, and grow communities. Executed campaigns on Facebook, Instagram, LinkedIn, and Twitter for reach, conversions, and brand loyalty. Created and optimized SEO-friendly content for social media, websites, blogs, newsletters, and ads. Collaborated cross-functionally with design, sales, product, and marketing teams to align messaging and campaigns. Provided sales support with pitch decks, event presentations, and product manuals. Managed creation of social media assets and tracked KPIs using analytics tools including GA4, HubSpot, Gong, Semrush, Ahrefs, and Hotjar. Designed visuals in Canva and managed WordPress publishing.
Social Media & Content Specialist at Intelicle Ltd.
April 1, 2023 - August 27, 2025Conducted comprehensive market and keyword research using SEO tools for data-driven digital marketing strategies. Produced SEO-optimized blogs, landing pages, and website content aimed at boosting visibility, conversions, and brand authority. Implemented on-page SEO improvements like meta tags, internal linking, and keyword placement. Created targeted content across charity, sustainability, tech, and eCommerce niches. Managed social media copywriting including captions and hashtag strategies. Designed multimedia assets with Canva to support marketing campaigns. Worked closely with developers and marketers to simplify technical documentation and maintain consistent brand voice.
Research & Content Associate at Arete
March 1, 2021 - August 27, 2025Created SEO-optimized affiliate social media posts, blogs, product reviews, and descriptions to drive traffic and conversions. Managed affiliate marketing content by strategically inserting links, tags, and calls-to-action to improve click-through rates. Published and maintained content on WordPress using Classic Editor, Thrive Architect, and Elementor. Monitored Google search rankings and analyzed keyword performance to enhance SEO and content strategies. Worked in collaboration with the marketing team to align affiliate campaigns with overall digital growth goals.
Technical Content Writer at 247 Developers
October 1, 2020 - August 27, 2025Produced engaging and SEO optimized technical web content. Provided social media captions and created engaging advertisements. Authored proposals and contracts to support business operations.
Web Content Writer at Mr. Styles Leather Jackets
June 1, 2020 - August 27, 2025Authored informative blogs targeting SEO keywords, created engaging website content, and developed product descriptions for leather jackets.
Remote Real Estate and Insurance Writer at Healthcare Insurance
June 1, 2020 - August 27, 2025Produced original, plagiarism-free health insurance content, conducted topic research, wrote and proofread bulk articles adhering to strict deadlines.
Blog Writer/ Review Writer at Easy Content Guru
February 1, 2020 - August 27, 2025Created detailed and easy-to-understand product reviews with buying guides focused on IT products and authored engaging tech blogs.
Content Writer at Xenmac
December 1, 2019 - August 27, 2025Produced engaging, original, and SEO-friendly content across topics including health, fitness, lifestyle, fashion, cosmetics, and horoscopes. Met tight deadlines and researched topics thoroughly to deliver authoritative material. Edited final copy for accuracy and completeness using MS Word.
Website Content Manager at Packaging Master UK
November 1, 2019 - August 27, 2025Produced product descriptions and website pages including About Us. Researched competitors to create standout content and managed content posting on WordPress.
Website Content Manager at United Karz
August 1, 2019 - August 27, 2025Wrote and managed web page content and published website updates.
Blog Writer at Jiggling Words
July 1, 2019 - August 27, 2025Researched, wrote, edited, and published blogs maintaining journalistic integrity. Used understanding of public opinion and media to create engaging blog content and followed up on news leads and tips.
Project Content Writer and Researcher at Real Estate, Mortgage and Insurance Dealer
March 1, 2018 - August 27, 2025Produced engaging blogs on health insurance, life insurance, and mortgages. Researched keywords and created simple, SEO-optimized explanations of complex processes.
Education
Masters in Political Science at Sargodha University
August 1, 2021 - August 1, 2023Masters in Science at NUST - Islamabad
January 11, 2030 - August 27, 2025Bachelor's in Science at Quaid i Azam University, Islamabad
September 1, 2016 - September 1, 2020Masters at Sargodha University
August 1, 2021 - August 1, 2023Bachelor's at Quaid i Azam University, Islamabad
September 1, 2016 - September 1, 2020Qualifications
Industry Experience
Software & Internet, Education, Professional Services, Media & Entertainment, Real Estate & Construction, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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