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I’m a marketing strategist with 12+ years of experience building brands, launching products, and scaling digital campaigns across global markets. My work spans CPG, retail, startups, and publishing, where I specialize in translating strong product ideas into compelling marketing strategies that reach the right audience and drive measurable growth. Most recently, I’ve been leading digital growth and go-to-market strategy for a children’s education publisher operating across 35 international markets, helping expand a catalogue of 100+ titles. My work includes designing full-funnel digital campaigns across Google, Meta, TikTok and email, optimizing e-commerce conversion journeys, and building launch frameworks that consistently improve customer engagement and sales performance. Previously, I led brand strategy and portfolio growth for global consumer brands at Philip Morris International, managing large portfolios and driving sustained growth through consumer insight, product positioning, and integrated marketing campaigns. I bring a combination of strategic thinking and hands-on execution, from content development and campaign design to influencer collaboration, performance tracking, and marketing analytics.…I’m a marketing strategist with 12+ years of experience building brands, launching products, and scaling digital campaigns across global markets. My work spans CPG, retail, startups, and publishing, where I specialize in translating strong product ideas into compelling marketing strategies that reach the right audience and drive measurable growth. Most recently, I’ve been leading digital growth and go-to-market strategy for a children’s education publisher operating across 35 international markets, helping expand a catalogue of 100+ titles. My work includes designing full-funnel digital campaigns across Google, Meta, TikTok and email, optimizing e-commerce conversion journeys, and building launch frameworks that consistently improve customer engagement and sales performance. Previously, I led brand strategy and portfolio growth for global consumer brands at Philip Morris International, managing large portfolios and driving sustained growth through consumer insight, product positioning, and integrated marketing campaigns. I bring a combination of strategic thinking and hands-on execution, from content development and campaign design to influencer collaboration, performance tracking, and marketing analytics.

arafat_asif

Digital Marketer, Growth Marketer, Marketing Automation Specialist, +7

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I’m a marketing strategist with 12+ years of experience building brands, launching products, and scaling digital campaigns across global markets. My work spans CPG, retail, startups, and publishing, where I specialize in translating strong product ideas into compelling marketing strategies that reach the right audience and drive measurable growth. Most recently, I’ve been leading digital growth and go-to-market strategy for a children’s education publisher operating across 35 international markets, helping expand a catalogue of 100+ titles. My work includes designing full-funnel digital campaigns across Google, Meta, TikTok and email, optimizing e-commerce conversion journeys, and building launch frameworks that consistently improve customer engagement and sales performance. Previously, I led brand strategy and portfolio growth for global consumer brands at Philip Morris International, managing large portfolios and driving sustained growth through consumer insight, product positioning, and integrated marketing campaigns. I bring a combination of strategic thinking and hands-on execution, from content development and campaign design to influencer collaboration, performance tracking, and marketing analytics.…I’m a marketing strategist with 12+ years of experience building brands, launching products, and scaling digital campaigns across global markets. My work spans CPG, retail, startups, and publishing, where I specialize in translating strong product ideas into compelling marketing strategies that reach the right audience and drive measurable growth. Most recently, I’ve been leading digital growth and go-to-market strategy for a children’s education publisher operating across 35 international markets, helping expand a catalogue of 100+ titles. My work includes designing full-funnel digital campaigns across Google, Meta, TikTok and email, optimizing e-commerce conversion journeys, and building launch frameworks that consistently improve customer engagement and sales performance. Previously, I led brand strategy and portfolio growth for global consumer brands at Philip Morris International, managing large portfolios and driving sustained growth through consumer insight, product positioning, and integrated marketing campaigns. I bring a combination of strategic thinking and hands-on execution, from content development and campaign design to influencer collaboration, performance tracking, and marketing analytics.

Available to hire

I’m a marketing strategist with 12+ years of experience building brands, launching products, and scaling digital campaigns across global markets. My work spans CPG, retail, startups, and publishing, where I specialize in translating strong product ideas into compelling marketing strategies that reach the right audience and drive measurable growth.

Most recently, I’ve been leading digital growth and go-to-market strategy for a children’s education publisher operating across 35 international markets, helping expand a catalogue of 100+ titles. My work includes designing full-funnel digital campaigns across Google, Meta, TikTok and email, optimizing e-commerce conversion journeys, and building launch frameworks that consistently improve customer engagement and sales performance.

Previously, I led brand strategy and portfolio growth for global consumer brands at Philip Morris International, managing large portfolios and driving sustained growth through consumer insight, product positioning, and integrated marketing campaigns.

I bring a combination of strategic thinking and hands-on execution, from content development and campaign design to influencer collaboration, performance tracking, and marketing analytics.