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Creative Director and Brand Strategist with 20+ years of experience leading branding, marketing, and creative initiatives for agencies, global organizations, and startups across international markets. Expert in aligning creative vision with business strategy, driving brand consistency, engagement, and growth through integrated marketing, social media, advertising, video, and web solutions. Proven leader of multidisciplinary teams with strong client-facing, performance management, and international experience.…Creative Director and Brand Strategist with 20+ years of experience leading branding, marketing, and creative initiatives for agencies, global organizations, and startups across international markets. Expert in aligning creative vision with business strategy, driving brand consistency, engagement, and growth through integrated marketing, social media, advertising, video, and web solutions. Proven leader of multidisciplinary teams with strong client-facing, performance management, and international experience.

Leslie Ross

Creative Director, Brand Strategist, Graphic Designer, +2

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Creative Director and Brand Strategist with 20+ years of experience leading branding, marketing, and creative initiatives for agencies, global organizations, and startups across international markets. Expert in aligning creative vision with business strategy, driving brand consistency, engagement, and growth through integrated marketing, social media, advertising, video, and web solutions. Proven leader of multidisciplinary teams with strong client-facing, performance management, and international experience.…Creative Director and Brand Strategist with 20+ years of experience leading branding, marketing, and creative initiatives for agencies, global organizations, and startups across international markets. Expert in aligning creative vision with business strategy, driving brand consistency, engagement, and growth through integrated marketing, social media, advertising, video, and web solutions. Proven leader of multidisciplinary teams with strong client-facing, performance management, and international experience.

Available to hire

Creative Director and Brand Strategist with 20+ years of experience leading branding, marketing, and creative initiatives for agencies, global organizations, and startups across international markets. Expert in aligning creative vision with business strategy, driving brand consistency, engagement, and growth through integrated marketing, social media, advertising, video, and web solutions. Proven leader of multidisciplinary teams with strong client-facing, performance management, and international experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director at AIG Marketing Agency

March 1, 2024 - Present

Led and supervised a multidisciplinary social media and performance marketing team; directed and optimized Meta Ads campaigns; designed and implemented brand identities and brand guidelines; acted as the primary client-facing strategic lead; developed comprehensive marketing strategies integrating branding, social media, paid advertising, video content, and web presence; represented the agency at U.S. trade shows; trained internal personnel; produced high-impact marketing and promotional videos; designed website wireframes, UI elements, icons, and illustrations; built and launched WordPress websites; conducted performance evaluations and strategic workforce decisions to ensure excellence.

CEO at LOOM

March 1, 2024 - Present

Conceptualized and executed an initiative during the COVID-19 pandemic to support indigenous artisans by designing fabrics on traditional looms for online sales; developed a comprehensive strategy to elevate the brand and produced visually compelling photography; expanded sales to the USA, Mexico, England, and France.

Media Designer at Watchtower

May 1, 2020 - Present

Transformed complex concepts into engaging visual content; designed comprehensive graphic manuals and cohesive branding guidelines across nine course categories; created dynamic graphics, GIFs, and interactive H5P activities; led end-to-end explainers from storyboarding to animation; produced impactful infographics and quick reference cards; ensured adherence to workflows and design standards.

Marketing Team at CBA

May 1, 2020 - Present

Led branding development from scratch; created an approachable mascot, illustrated social and video assets, and oversaw animation and rigging; produced videos highlighting software functionality and competitive advantages; prepared industry-specific case studies, brochures, and presentations; designed promotional items and expositions booths; developed social marketing content; contributed to a web bot project; supported market expansion concepts.

CEO at Fox Studio

July 1, 2013 - July 1, 2017

Transformed ideas into compelling design solutions; translated customer goals into visual concepts; built efficient workflows and a loyal client base; experienced in vinyl plotting, serigraphy, and various printing processes.